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Airbnb Plus – Exceptionally Designed Homes

How we became trusted Airbnb’s partners to expand Airbnb Plus in a new city.

OVERVIEW

Thoughtfully designed homes. Exceptional hosts. Verified for quality. That’s exactly what Airbnb’s new Plus program offers guests wanting premium homes and spaces. Airbnb wanted to launch this program in Krakow, Poland, and needed to work with a professional partner in the city that could provide them with high quality photographs, taken according to strict design requirements, and who could inspect the quality of their newly added Airbnb Plus homes and spaces. 

SERVICES

— Photography

— Branding Strategy & Definition

— Identity Design

OBJECTIVE

Conduct a photoshoot to provide a portfolio of high-quality photos for Airbnb for the Plus program based on stringent technical design requirements.

CHALLENGE

Airbnb was looking for trusted partners to expand Airbnb Plus in a new city. They needed a partner that could meet the highly technical requirements imposed on photos of the spaces.

APPROACH

SHM sent a team of our best photographers to the houses and spaces that were shortlisted for the Plus program, to conduct their photoshoot and create the portfolio required by Airbnb.

SHM delivered a portfolio of high quality photographs to Airbnb for their Plus listings less than 48 hours after being tasked with this project. We also ensured that the exceptionally high design standards of Airbnb Plus were met.

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