# Spaesati **Source:** https://shm.studio/en/portfolio/spaesati **Language:** English --- SHM Studio > Portfolio > Disoriented # Disoriented ## Tuscany goes social ### Complete social strategy for Spaesati, an Instagram community dedicated to showcasing authentic Tuscany. The project turns the profile into a participatory ecosystem, able to engage locals, tourists, and local governments in a shared storytelling of the region. Client: Disoriented Sector: Tourism Year: 2025 Services: Editorial design, Keyword research, SEO The Project: Spaesati was created with the ambition of becoming the digital go-to for anyone who loves authentic Tuscany. The goal was not just to make a simple showcase of "pretty pictures", but to build a living digital ecosystem capable of connecting tourists, locals, and town halls (Municipalities) in a shared storytelling of the region. The Challenge: Standing out in the travel sector on Instagram requires more than just aesthetics. The challenges addressed included: 1. Identity vs. Noise: Standing out in a sea of basic tourist pics by keeping it authentic and totally non-salesy. 2. Real Engagement: Transforming passive followers into active "ambassadors" of the territory, encouraging spontaneous sharing. 3. Editorial Continuity: Keeping the hype alive long-term to level up the project from just another "IG page" to a legit "go-to partner" for local towns. The Approach: We bet everything on Authenticity and a Sense of Belonging. - Value-Driven Comms Strategy We swapped stuffy corporate speak for a cozy, proud, and super local voice. The brand doesn't talk at people, it chats with them, using Tuscan slang and humor as the ultimate cultural glue. - Content Curation & UGC (User Generated Content) Instead of only producing our own content, we teamed up with a network of local freelance photographers. Highlighting their shots kicked off a virtuous cycle: the creators shared the Spaesati brand for exposure, organically boosting the page's reach. - “Relational” Influencer Marketing We brought in sports figures, celebs, and creators not just for the numbers, but to share real experiences. Stories and clips weren't ads—they felt like travel diaries, boosting trust and good vibes with the brand. ## Results achieved A strategy that turned an Instagram profile into a digital destination: - Creation of an Active Community: Development of a highly loyal user base that interacts daily with the brand. - Content Virality: High rates of post shares and saves, which are absolute game-changers for the algorithm and organic reach. - Territorial Network: Launch of strategic collaborations with local authorities and municipalities, validating the project as an asset for regional tourism. ![Preview of the Spaesati project by SHM Studio](https://shm.studio/wp-content/uploads/2025/11/spaesati_shm_studio.png) ![Cover of the Spaesati project created by SHM Studio](https://shm.studio/wp-content/uploads/2025/11/Spaesati-Cover-1.jpg) ![Spaesati project: social media strategy by SHM Studio](https://shm.studio/wp-content/uploads/2025/11/Spaesati-Copy-1280x823-1.jpg) ![Photography of the Spaesati project curated by SHM Studio](https://shm.studio/wp-content/uploads/2025/11/Spaesati-Photography-1.jpg) ## Portfolio AI-powered conversational experiences, designed to integrate functionality, aesthetics, and brand voice. ![Aquamarine](https://shm.studio/wp-content/uploads/2025/06/acquamarina00-1-1024x480.png) Aquamarine Branding for luxury residences in Misano ![CDR Pompe](https://shm.studio/wp-content/uploads/2025/11/cdr00-1-1-1024x480.png) CDR Pompe Technical SEO for local and international visibility Bonfiglioli Consulting UX, Web Design and international SEO ![Brembo](https://shm.studio/wp-content/uploads/2025/11/Brembo-Cover-1024x640.png) Brembo A website for financial statements and sustainability ![Salvatore Aranzulla](https://shm.studio/wp-content/uploads/2025/11/003-salvatore-1024x502.webp) Salvatore Aranzulla Optimized landing page for Salvatore Aranzulla ![Careggi Hospital](https://shm.studio/wp-content/uploads/2025/11/004-vaccino-back-2048x1004-1-1024x502.jpg) Careggi Hospital ‘I book my vaccine’: intuitive platform for booking vaccinations ![Product Advisor](https://shm.studio/wp-content/uploads/2025/11/002-productadvisor-1024x502.jpg) Product Advisor A digital guide to choosing the best product online Intea Engineering Intuitive UX to digitize technical complexity ![Daniela De Marchi](https://shm.studio/wp-content/uploads/2025/11/DDM-min-1024x486.png) Daniela De Marchi Custom e-commerce for a “jewelry tailor shop” ![Octagona](https://shm.studio/wp-content/uploads/2025/11/octagona-min-1-1-1536x753-1-1024x502.webp) Octagona Web Design and SEO to communicate expertise in internationalization ![Flex Arena](https://shm.studio/wp-content/uploads/2025/11/Cover-arena-1024x640.webp) Flex Arena A new image for stadiums and multipurpose venues Solarelit Visual communication for a renewable energy leader ![Miba](https://shm.studio/wp-content/uploads/2025/11/miba-min-1536x720-1-1024x480.png) Miba Multilingual Web Design and SEO for global expansion ![Maspero Elevators](https://shm.studio/wp-content/uploads/2025/11/maspero-min-1-1024x502.webp) Maspero Elevators Technical leadership and global visibility ![Colorizzo](https://shm.studio/wp-content/uploads/2025/11/colorizzo_shm_studio.png) Colorizzo Optimized e-commerce for paints and technical materials ![Kablee](https://shm.studio/wp-content/uploads/2025/11/Kablee_shm_studio.png) Kablee Building an international identity ![Disoriented](https://shm.studio/wp-content/uploads/2025/11/spaesati_shm_studio.png) Disoriented Tuscany goes social ![Cecille Ahrens](https://shm.studio/wp-content/uploads/2025/11/Cecille_ahrens_shm_studio.png) Cecille Ahrens Website, podcast, and social strategy for well-being and personal growth