{"id":127,"count":2,"description":"The study of a logo is a process that goes far beyond the simple creation of a graphic symbol. In fact, it includes an in-depth analysis of the corporate identity, definition of reference values and the search for a style that reflects the essence of the brand. It all starts with gathering information: target industry, target market and desired positioning. Then comes the creative phase, in which proposals and drafts are developed, testing different combinations of shapes, colors and fonts. It is essential to consider versatility of use: a logo must be effective on a small scale, on various types of backgrounds and in digital or printed formats. During the study, readability and immediate recognizability are assessed, as a successful logo is quickly memorized and instantly conveys corporate identity. Upon completion, all approved variants are compiled into a brand manual, containing guidelines for using the logo in different media. This ensures consistency and professionalism, as every communication medium, from website to business card, features the symbol with the same characteristics.","link":"https:\/\/shm.studio\/en\/branding\/studio-logo\/","name":"Logo study","slug":"studio-logo","taxonomy":"category","parent":124,"meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creazione logo e identit\u00e0 visiva | SHM Studio<\/title>\n<meta name=\"description\" content=\"SHM Studio progetta logo e identit\u00e0 visiva personalizzati per il tuo brand, creando un\u2019immagine memorabile e distintiva che comunica valore e stile.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shm.studio\/en\/branding\/studio-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creazione logo e identit\u00e0 visiva | SHM Studio\" \/>\n<meta property=\"og:description\" content=\"SHM Studio progetta logo e identit\u00e0 visiva personalizzati per il tuo brand, creando un\u2019immagine memorabile e distintiva che comunica valore e stile.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shm.studio\/en\/branding\/studio-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"SHM Studio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Creazione logo e identit\u00e0 visiva | SHM Studio","description":"SHM Studio designs custom logos and visual identity for your brand, creating a memorable and distinctive image that communicates value and style.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shm.studio\/en\/branding\/studio-logo\/","og_locale":"en_US","og_type":"article","og_title":"Creazione logo e identit\u00e0 visiva | SHM Studio","og_description":"SHM Studio progetta logo e identit\u00e0 visiva personalizzati per il tuo brand, creando un\u2019immagine memorabile e distintiva che comunica valore e stile.","og_url":"https:\/\/shm.studio\/en\/branding\/studio-logo\/","og_site_name":"SHM Studio","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"CollectionPage","@id":"https:\/\/shm.studio\/branding\/studio-logo\/","url":"https:\/\/shm.studio\/branding\/studio-logo\/","name":"Logo creation and visual identity | SHM Studio","isPartOf":{"@id":"https:\/\/shm.studio\/#website"},"description":"SHM Studio designs custom logos and visual identity for your brand, creating a memorable and distinctive image that communicates value and style.","breadcrumb":{"@id":"https:\/\/shm.studio\/branding\/studio-logo\/#breadcrumb"},"inLanguage":"en-US"},{"@type":"BreadcrumbList","@id":"https:\/\/shm.studio\/branding\/studio-logo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/shm.studio\/"},{"@type":"ListItem","position":2,"name":"Branding","item":"https:\/\/shm.studio\/branding\/"},{"@type":"ListItem","position":3,"name":"Studio logo"}]},{"@type":"WebSite","@id":"https:\/\/shm.studio\/#website","url":"https:\/\/shm.studio\/","name":"SHM Studio","description":"Your digital partner","publisher":{"@id":"https:\/\/shm.studio\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shm.studio\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/shm.studio\/#organization","name":"SHM Studio","url":"https:\/\/shm.studio\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shm.studio\/#\/schema\/logo\/image\/","url":"https:\/\/shm.studio\/wp-content\/uploads\/2026\/06\/shmlogotipo.svg","contentUrl":"https:\/\/shm.studio\/wp-content\/uploads\/2026\/06\/shmlogotipo.svg","caption":"SHM Studio"},"image":{"@id":"https:\/\/shm.studio\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/shm.studio\/en\/wp-json\/wp\/v2\/categories\/127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shm.studio\/en\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/shm.studio\/en\/wp-json\/wp\/v2\/taxonomies\/category"}],"up":[{"embeddable":true,"href":"https:\/\/shm.studio\/en\/wp-json\/wp\/v2\/categories\/124"}],"wp:post_type":[{"href":"https:\/\/shm.studio\/en\/wp-json\/wp\/v2\/posts?categories=127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}