{"id":13138,"date":"2024-07-18T13:33:46","date_gmt":"2024-07-18T13:33:46","guid":{"rendered":"https:\/\/shm.studio\/?p=13138"},"modified":"2025-12-09T18:03:11","modified_gmt":"2025-12-09T18:03:11","slug":"web-app-progressive","status":"publish","type":"post","link":"https:\/\/shm.studio\/en\/progressive-web-app\/","title":{"rendered":"Progressive Web App: definition and advantages\u00a0"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A digital project can be done by following various paths and working methodologies, and it is not always easy to choose the best one, especially if you are a novice. <\/span><span style=\"font-weight: 400;\">This is precisely why we at <\/span><a href=\"https:\/\/shm.studio\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SHM Studio<\/span><\/a><span style=\"font-weight: 400;\"> we decided to tell you about the world of <\/span><span style=\"font-weight: 400;\">progressive web app<\/span><span style=\"font-weight: 400;\">, a type of \u201chybrid\u201d web application that is already revolutionizing the market for web marketing, communication and<\/span><a href=\"https:\/\/shm.studio\/en\/creazione-ecommerce\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u2019e-commerce.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">By now, almost 50% of the world's Internet traffic is via mobile devices, and therefore it is no longer enough for a website to be user-friendly. Users want quick and intuitive experiences, and it is from this need that the <\/span><a href=\"https:\/\/shm.studio\/en\/creazione-web-app\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">progressive web app<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">or PWA (progressive web app, English acronym).<\/span><\/p>\n<h2><strong>What are progressive web apps and how do they work<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13151\" src=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/07\/domenico-loia-hGV2TfOh0ns-unsplash-min.jpg\" alt=\"Web app\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/07\/domenico-loia-hGV2TfOh0ns-unsplash-min.jpg 1920w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/07\/domenico-loia-hGV2TfOh0ns-unsplash-min-300x200.jpg 300w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/07\/domenico-loia-hGV2TfOh0ns-unsplash-min-768x512.jpg 768w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/07\/domenico-loia-hGV2TfOh0ns-unsplash-min-1024x683.jpg 1024w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/07\/domenico-loia-hGV2TfOh0ns-unsplash-min-1536x1024.jpg 1536w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/07\/domenico-loia-hGV2TfOh0ns-unsplash-min-18x12.jpg 18w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/07\/domenico-loia-hGV2TfOh0ns-unsplash-min-450x300.jpg 450w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Le<\/span><span style=\"font-weight: 400;\"> progressive web app<\/span><span style=\"font-weight: 400;\"> stand in between a native app (i.e., downloadable from <\/span><span style=\"font-weight: 400;\">Apple Store\/Play Store<\/span><span style=\"font-weight: 400;\"> and created specifically for distribution in these channels) and a browser-accessible website, trying to give you the best of both worlds. So the goal is to provide a user experience that is as close as possible to the completeness of a native app, but one that can be accessed with any type of web browser. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This removes that barrier that exists with regular apps, such as searching the store, downloading, and manual updates. In addition to this, a PWA provides a very light, fast, responsive and interactive user experience, with all the functionality that a true native app would have. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le <\/span><span style=\"font-weight: 400;\">progressive web app<\/span><span style=\"font-weight: 400;\"> do not have a real online store, but you can download and install them on your device directly from the site (e.g., if you want to download Starbucks\u201c PWA, you will be able to do so directly from the official page). Sometimes you can install them directly from the URL bar, while you will have to look for the \u201dshare\" button and then download and use it immediately.<\/span><\/p>\n<h3><strong>The 3 principles on which PWAs are based.\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">These <\/span><span style=\"font-weight: 400;\">progressive web app<\/span><span style=\"font-weight: 400;\"> can be used by all major browsers since they make use of standard technologies such as HTML, CSS and JavaScript, basic programming languages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, we can speak of three main technological components regarding the operation of PWAs:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I <\/span><a href=\"https:\/\/tinyurl.com\/3s6p25tm\" target=\"_blank\" rel=\"noopener\"><b>Service Workers<\/b><\/a><span style=\"font-weight: 400;\">: are JavaScript scripts that work in the background. They allow, for example, browsing the web app even in offline mode (one of the main advantages of PWAs over native apps), seeing content that has already been visited or even receiving push notifications. They also keep the app up-to-date without the need for manual updating.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><a href=\"https:\/\/tinyurl.com\/3et2hvdy\" target=\"_blank\" rel=\"noopener\">Web App Manifest<\/a><\/b>:<span style=\"font-weight: 400;\"> Making it simple, this file tells the web app how it should behave, and contains all the information to allow the user a native app-like experience. For example, contained within this file is the URL of the site, the ability to show up as an add-to-home icon on a smartphone, but also the display settings, descriptive name, and default language.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>HTTPS<\/b><span style=\"font-weight: 400;\">: this standard does not affect the user experience of the progressive web app in any way, but it is a key component of the whole, as it ensures the security of navigation and privacy of the site visitor.\u00a0<\/span><\/li>\n<\/ul>\n<h3><strong>The major advantages of a progressive web app\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">These types of apps offer a number of interesting advantages, although they are not the best choice in every case. For some more complex projects a traditional native app may be preferable, while for others a PWA may be more than sufficient.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having already talked about some obvious advantages (security, the possibility of offline use, compatibility with almost all browsers, and automatic updates) we can still identify others thanks to which these <\/span><span style=\"font-weight: 400;\">progressive web app<\/span><span style=\"font-weight: 400;\"> are getting more and more space in the digital marketplace. <\/span><\/p>\n<h3><strong>General benefits\u00a0<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13152\" src=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/07\/mariia-shalabaieva-GhqUDwV5Y5Q-unsplash-min.jpg\" alt=\"progressive web app\" width=\"1920\" height=\"1440\" srcset=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/07\/mariia-shalabaieva-GhqUDwV5Y5Q-unsplash-min.jpg 1920w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/07\/mariia-shalabaieva-GhqUDwV5Y5Q-unsplash-min-300x225.jpg 300w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/07\/mariia-shalabaieva-GhqUDwV5Y5Q-unsplash-min-768x576.jpg 768w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/07\/mariia-shalabaieva-GhqUDwV5Y5Q-unsplash-min-1024x768.jpg 1024w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/07\/mariia-shalabaieva-GhqUDwV5Y5Q-unsplash-min-1536x1152.jpg 1536w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/07\/mariia-shalabaieva-GhqUDwV5Y5Q-unsplash-min-16x12.jpg 16w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/07\/mariia-shalabaieva-GhqUDwV5Y5Q-unsplash-min-450x338.jpg 450w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">First of all, they consume a very limited amount of memory since there is no data download but only a link to a web page. This allows them to work even on older generation devices. They are easy to share by simply sending the URL and are easy to program, whereas a native app may take months or even years to be released in the store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still speaking of digital stores, both Play Store and Apple Store impose very stringent constraints on all apps featured. Developing a PWA allows you to circumvent these limitations, and program it the way you want without having to submit to imposed rules.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Speaking of user experience and performance, the <\/span><span style=\"font-weight: 400;\">progressive web app<\/span><span style=\"font-weight: 400;\"> are extremely fast loading due to the advanced caching provided by the aforementioned Service Workers. This brings us to the benefits in<\/span><a href=\"https:\/\/shm.studio\/en\/seo\/ottimizzazione-siti\/\"><span style=\"font-weight: 400;\"> SEO optics.<\/span><\/a><\/p>\n<h3><strong>SEO Benefits\u00a0<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13153\" src=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/07\/1981-digital-oMe_FjZnHGU-unsplash-min.jpg\" alt=\"SEO\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/07\/1981-digital-oMe_FjZnHGU-unsplash-min.jpg 1920w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/07\/1981-digital-oMe_FjZnHGU-unsplash-min-300x200.jpg 300w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/07\/1981-digital-oMe_FjZnHGU-unsplash-min-768x512.jpg 768w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/07\/1981-digital-oMe_FjZnHGU-unsplash-min-1024x683.jpg 1024w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/07\/1981-digital-oMe_FjZnHGU-unsplash-min-1536x1024.jpg 1536w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/07\/1981-digital-oMe_FjZnHGU-unsplash-min-18x12.jpg 18w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/07\/1981-digital-oMe_FjZnHGU-unsplash-min-450x300.jpg 450w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The loading speed of an application or site affects, and not a little, Google ranking, and consequently the SEO ranking of the page. A pleasant and interactive user experience also contributes to improved indexing: more time spent on the site equals a positive influence <\/span><a href=\"https:\/\/shm.studio\/en\/ottimizzazione-prestazioni\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">in terms of SEO<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of this represents the inherent advantage of the nature of progressive web apps. Since they are accessible from the browser, and therefore not downloadable from digital stores, the content is indexable by search engines such as Google. Here <\/span><a href=\"https:\/\/shm.studio\/en\/servizi\/web\/websites\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">improves visibility <\/span><span style=\"font-weight: 400;\">of the application<\/span><\/a><span style=\"font-weight: 400;\"> and thus its use, solving the real problem of native digital apps. In fact, if we think about it, how many of us still install apps on our phones, if not the main and most popular ones!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The problem with native apps is their difficulty in making themselves known to the general public, but with PWAs this obstacle does not arise.\u00a0<\/span><\/p>\n<h3><strong>Brief examples of commonly used progressive web apps\u00a0<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13154\" src=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/07\/kishore-v-9pfffR5Gvow-unsplash-min.jpg\" alt=\"\" width=\"1920\" height=\"1272\" srcset=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/07\/kishore-v-9pfffR5Gvow-unsplash-min.jpg 1920w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/07\/kishore-v-9pfffR5Gvow-unsplash-min-300x199.jpg 300w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/07\/kishore-v-9pfffR5Gvow-unsplash-min-768x509.jpg 768w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/07\/kishore-v-9pfffR5Gvow-unsplash-min-1024x678.jpg 1024w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/07\/kishore-v-9pfffR5Gvow-unsplash-min-1536x1018.jpg 1536w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/07\/kishore-v-9pfffR5Gvow-unsplash-min-18x12.jpg 18w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/07\/kishore-v-9pfffR5Gvow-unsplash-min-204x134.jpg 204w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/07\/kishore-v-9pfffR5Gvow-unsplash-min-450x298.jpg 450w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Lots of websites and<\/span><a href=\"https:\/\/shm.studio\/en\/campagne-social\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> s<\/span><span style=\"font-weight: 400;\">ocial network<\/span><\/a><span style=\"font-weight: 400;\"> have long since developed a <\/span><span style=\"font-weight: 400;\">progressive web app<\/span><span style=\"font-weight: 400;\">, reporting huge successes in terms of access and direct interactions. This is especially true for e-commerce sites, which have seen a dramatic increase in traffic after releasing their PWA.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To give an example, <\/span><b>Youtube<\/b><span style=\"font-weight: 400;\"> has an official PWA that can be installed directly from the site. An icon will appear on the desktop, like a real native app, and you can listen to the latest news, choose songs, make playlists, and watch video clips.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some e-commerce apps, such as <\/span><a href=\"https:\/\/tinyurl.com\/srb9b9mw\" target=\"_blank\" rel=\"noopener\"><b>Trivago<\/b><span style=\"font-weight: 400;\">, <\/span><b>Starbucks<\/b><span style=\"font-weight: 400;\"> e <\/span><b>Uber<\/b><\/a><span style=\"font-weight: 400;\"> have a PWA that have been enjoying tremendous success at the public level in recent years, allowing these companies to increase their online visibility.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many social networks have also long since created their own progressive web apps to enhance the user experience. <\/span><b>Twitter (now \u201cX\u201d)<\/b><span style=\"font-weight: 400;\">, <\/span><b>Pinterest<\/b><span style=\"font-weight: 400;\"> e <\/span><b>Tinder<\/b><span style=\"font-weight: 400;\"> already have their own downloadable PWA, and this allows users to interact with their favorite content offline, much faster than with their native apps and with virtually no weight in memory.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a digital agency, we at SHM Studio are also concerned with the growth of your business through the creation of professional web apps. Thanks to our extremely qualified developers, we work to <\/span><span style=\"font-weight: 400;\">Ensure high performance and cross-platform compatibility. Our experience guarantees a product of the highest quality and designed for each customer's specific needs. <\/span><a href=\"https:\/\/shm.studio\/en\/contacts\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Tell us about your project<\/span><\/a><span style=\"font-weight: 400;\"> And we will find, together, the best solution to achieve it.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Un progetto digitale pu\u00f2 essere realizzato seguendo varie strade e metodologie di lavoro, e non sempre \u00e8 facile scegliere la migliore, soprattutto se si \u00e8 alle prime armi. Proprio per questo noi di SHM Studio abbiamo deciso di parlarvi del mondo delle web app progressive, un tipo di applicazione web \u201cibrida\u201d che gi\u00e0 da ora [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":13148,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15,139,141,137],"tags":[],"class_list":["post-13138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-creazione-siti-web","category-ottimizzazione-siti-web","category-siti-web","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Web App Progressive: definizione e vantaggi\u00a0 | SHM Studio<\/title>\n<meta name=\"description\" content=\"SHM studio propone una panoramica sulle web app progressive, un nuovo modo di sviluppare applicazioni per il tuo business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shm.studio\/en\/progressive-web-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web App Progressive: definizione e vantaggi\u00a0 | SHM Studio\" \/>\n<meta property=\"og:description\" content=\"SHM studio propone una panoramica sulle web app progressive, un nuovo modo di sviluppare applicazioni per il tuo business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shm.studio\/en\/progressive-web-app\/\" \/>\n<meta property=\"og:site_name\" content=\"SHM Studio\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-18T13:33:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-09T18:03:11+00:00\" \/>\n<meta property=\"og:image\" 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digitali."},{"@type":"BreadcrumbList","@id":"https:\/\/shm.studio\/web-app-progressive\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/shm.studio\/"},{"@type":"ListItem","position":2,"name":"Web App Progressive: definizione e vantaggi\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/shm.studio\/#website","url":"https:\/\/shm.studio\/","name":"SHM Studio","description":"Your digital partner","publisher":{"@id":"https:\/\/shm.studio\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shm.studio\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/shm.studio\/#organization","name":"SHM 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