{"id":13559,"date":"2024-09-27T15:40:10","date_gmt":"2024-09-27T15:40:10","guid":{"rendered":"https:\/\/shm.studio\/?p=13559"},"modified":"2025-12-09T18:00:30","modified_gmt":"2025-12-09T18:00:30","slug":"marchi-e-loghi","status":"publish","type":"post","link":"https:\/\/shm.studio\/en\/trademarks-and-logos\/","title":{"rendered":"Trademarks and Logos: what is the difference?"},"content":{"rendered":"

To be successful in your digital business, it is very important to be clear in your mind about the difference between trademarks and logos. Although in layman's language they are often used as synonyms, in advertising and legal language the differences are important, and this is exactly what we at SHM Studio<\/strong><\/a> we would like to talk to you today.<\/p>\n

Have you ever wondered why companies invest most of their profits in advertising and marketing? Because even the best product in the world, with the highest possible quality, will never achieve success if it is not recognizable by its audience.<\/p>\n

This is exactly the function that brands and logos perform, and a serious web agency puts great resources into establishing a professional and effective strategy.<\/p>\n

Trademarks and logos are not the same thing<\/h2>\n

\"trademarks
\nThe difference between brands and logos could be discussed in many ways, but we will try to be as clear as possible.<\/p>\n

So let us start with the trademark, which we can define as that element that ensures uniqueness and recognizability of the brand, which forms the brand identity and makes the product known to the general public. Legally speaking, a trademark is a sign formed by visual and textual elements used to identify a company, its products or services.\u00a0<\/span><\/p>\n

And therein lies the difference with the logo, which we might call one of the elements that goes to make up the brand. The logo, or logotype, has the main purpose of graphically representing an idea, concept, company or even a freelancer. It is the union of elements, namely letters, font\/lettering and color, which represent the graphic transcription of the brand.<\/p>\n

The logo, then, is a part of the brand, which is a slightly more abstract concept.<\/p>\n

Concrete examples of trademarks and logos<\/h3>\n

We can divide the concept of branding into three basic elements.\u00a0<\/span><\/p>\n