{"id":13598,"date":"2024-09-27T17:03:25","date_gmt":"2024-09-27T17:03:25","guid":{"rendered":"https:\/\/shm.studio\/?p=13598"},"modified":"2025-12-09T17:57:14","modified_gmt":"2025-12-09T17:57:14","slug":"siti-architetti","status":"publish","type":"post","link":"https:\/\/shm.studio\/en\/architects-sites\/","title":{"rendered":"Sites for architects: what not to miss"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In the new world of work we are facing, the <\/span><span style=\"font-weight: 400;\">sites for architects<\/span><span style=\"font-weight: 400;\"> are increasingly becoming a necessity, both for whole agencies and freelancers. This dovetails with new client habits. By now, in fact, there is a greater tendency to contact professionals directly online for a quote or consultation, but also to visit portfolios, learn about projects completed and get information about the services offered. Nowadays, architects also need to be able to \u201csell themselves.\u201d.<\/span><\/p>\n<p><a href=\"https:\/\/shm.studio\/en\/\" target=\"_blank\" rel=\"noopener\"><b>SHM Studio<\/b><\/a><span style=\"font-weight: 400;\">, as <\/span><a href=\"https:\/\/shm.studio\/en\/best-web-agency-milan\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">web agency in Milan<\/span><\/a><span style=\"font-weight: 400;\">, has been dealing for years with the <\/span><span style=\"font-weight: 400;\">positioning of sites on Google<\/span><span style=\"font-weight: 400;\"> and provides support for everything from architecture to much more.<\/span><\/p>\n<h2><strong>What should never be missing from sites for architects\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A website can be made any way you want it, putting in anything the client desires. However, being an industry site, some elements in the layout absolutely cannot be missing:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A unique and personalized design: <\/b><span style=\"font-weight: 400;\">in this kind of industry site, design and cleanliness of the home page take center stage. An architect's site should immediately reflect the brand identity of the company or freelancer from the first visual impact. Images and renderings of interiors and exteriors, or previously completed projects, can be included, even dynamically, so as to entice the possible client to stay on the site.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A contact\/information\/booking form: <\/b><span style=\"font-weight: 400;\">we are not talking about a personal blog; nor are we talking about a fan page or an institutional site. At<\/span> <span style=\"font-weight: 400;\">sites for architects<\/span><span style=\"font-weight: 400;\">, as with those of other professionals, the goal is to attract clients. With this in mind, it is essential that the contact section be clear, easy to find, and complete with all relevant information.Most important for a professional will also be to create a customized form in which users can both describe their request in detail and make an appointment for specific advice.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A Portfolio section: <\/b>this is definitely<b><span style=\"font-weight: 400;\">\u00a0La<\/span><\/b><span style=\"font-weight: 400;\">\u00a0The Section of the <\/span><span style=\"font-weight: 400;\">sites for architects.<\/span> <span style=\"font-weight: 400;\">Through the presentation of previous work completed, renderings, and case studies, clients can get an idea of the quality of the projects and the mindset of the firm or professional. This is also through, possibly, client reviews. For this set of reasons, a section dedicated to the <a href=\"https:\/\/tinyurl.com\/yntczzdc\" target=\"_blank\" rel=\"noopener\">portfolio<\/a> absolutely cannot be missed.<\/span><\/li>\n<\/ul>\n<h3><strong>Design as recognizability in the interest of the brand\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13600 size-large\" src=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/09\/pexels-padrinan-2882670-min-2048x1362.jpg-1024x681.webp\" alt=\"Three white buttons with the letters W, E, and B are arranged on a flat coral-colored background, representing the essentials of a web agency ready to help you position a website effectively.\" width=\"800\" height=\"532\" srcset=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/09\/pexels-padrinan-2882670-min-2048x1362.jpg-1024x681.webp 1024w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/09\/pexels-padrinan-2882670-min-2048x1362.jpg-300x200.webp 300w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/09\/pexels-padrinan-2882670-min-2048x1362.jpg-768x511.webp 768w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/09\/pexels-padrinan-2882670-min-2048x1362.jpg-1536x1022.webp 1536w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/09\/pexels-padrinan-2882670-min-2048x1362.jpg-18x12.webp 18w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/09\/pexels-padrinan-2882670-min-2048x1362.jpg.webp 1920w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/09\/pexels-padrinan-2882670-min-2048x1362.jpg-450x299.webp 450w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If professionals need to be able to \u201csell themselves,\u201d the<\/span><span style=\"font-weight: 400;\"> positioning of sites on Google<\/span><span style=\"font-weight: 400;\"> is critical. In the <\/span><span style=\"font-weight: 400;\">architects' sites<\/span> <span style=\"font-weight: 400;\">design and layout serve this very function. In fact, the first screen should reflect the soul of the firm or professional as much as possible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the architect deals with projects with a minimal and essential style, the site should also be very simple , with few links and a clear font, giving prevalence to images and quick navigation. In contrast, a firm doing extrovert and avant-garde projects might dare more, including pop-ups, navigation customizations and more. At first visual impact, the client should exclaim, \u201cThat's what I want!\u201d<\/span><\/p>\n<h4><strong>The importance of user experience in sites for architects\u00a0<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">In the <\/span><span style=\"font-weight: 400;\">Architects' sites,<\/span> <span style=\"font-weight: 400;\">as well as other industry sites, the platform's ease of navigation and loading speed greatly affect the <a href=\"https:\/\/shm.studio\/en\/seo\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a>, and therefore on the positioning of the site on the search engine page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ease of interaction with the site results in a huge reduction in the bounce rate of users, leading them to stay on the page for longer.<\/span><span style=\"font-weight: 400;\">If users spend more time on the site, implementing simple and intuitive paths will also increase the conversion rate. This means they will be more likely to perform actions such as signing up for newsletters or writing for advice.\u00a0<\/span><span style=\"font-weight: 400;\"><br style=\"font-weight: 400;\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Last but not least, a well-optimized website with a pleasant user experience improves one's online reputation, positively affecting the <a href=\"https:\/\/shm.studio\/en\/branding\/\" target=\"_blank\" rel=\"noopener\">brand identity<\/a> and prompting other unique users to visit.\u00a0<\/span><\/p>\n<h3><strong>Work told in pictures\u00a0<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13601 aligncenter\" src=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/09\/pexels-hngstrm-2879602-min-2048x1365.jpg-1024x683.webp\" alt=\"sites for architects\" width=\"800\" height=\"534\" srcset=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/09\/pexels-hngstrm-2879602-min-2048x1365.jpg-1024x683.webp 1024w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/09\/pexels-hngstrm-2879602-min-2048x1365.jpg-300x200.webp 300w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/09\/pexels-hngstrm-2879602-min-2048x1365.jpg-768x512.webp 768w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/09\/pexels-hngstrm-2879602-min-2048x1365.jpg-1536x1024.webp 1536w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/09\/pexels-hngstrm-2879602-min-2048x1365.jpg-18x12.webp 18w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/09\/pexels-hngstrm-2879602-min-2048x1365.jpg-450x300.webp 450w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/09\/pexels-hngstrm-2879602-min-2048x1365.jpg.webp 1920w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Needless to turn around: in the <\/span><span style=\"font-weight: 400;\">sites for architects<\/span><span style=\"font-weight: 400;\"> images must be the absolute protagonists. Images speak for the architect, telling his story, his experiences, and his way of working. Whatever layout you choose, the images must be big, beautiful and clean.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether photographic shots or render projections, each image must be easily searchable, must convey originality and creativity but also accuracy. For this, design research and specific metrics can also be implemented. Extreme image quality can be an investment, but poor quality would only be counterproductive. What about the words? Is the story being told important?<\/span><\/p>\n<h3><strong>Texts in sites for architects? Yes, but we prefer minimalism<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">For the <\/span><span style=\"font-weight: 400;\">positioning of sites on Google<\/span><span style=\"font-weight: 400;\">\u00a0texts are fundamental, and this remains true even for the<\/span> <span style=\"font-weight: 400;\">Architects' sites.<\/span> <span style=\"font-weight: 400;\">Whether it is just a few words of preview, descriptions of projects and Study cases, or perhaps articles on a possible blog, all texts should always be <a href=\"https:\/\/shm.studio\/en\/copywriting-e-seo-copywriting\/\" target=\"_blank\" rel=\"noopener\">written from an SEO perspective<\/a>, so as to facilitate the optimization of the site on all search engines. They should therefore be used in the correct way <a href=\"https:\/\/shm.studio\/en\/ricerca-keyword\/\" target=\"_blank\" rel=\"noopener\">industry keywords<\/a>, doing specific and in-depth research even with the help of professionals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since it is not a personal site, however, the texts should only be an accompaniment to the images, which will be the real stars. Texts can be written to tell the step-by-step realization of a job, to describe any products made, or to present the latest news about the world of architecture, but, in general, they will not be what clients should focus on. This is precisely why it is always preferable to use a clear and simple, unobtrusive font, perhaps including fades and spacing in favor of shots and renderings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As <\/span><span style=\"font-weight: 400;\">web agency in Milan<\/span><span style=\"font-weight: 400;\">, <\/span><b>SHM Studio<\/b><span style=\"font-weight: 400;\"> Can rely on specialized collaborators <a href=\"https:\/\/shm.studio\/en\/servizi\/web\/websites\/\" target=\"_blank\" rel=\"noopener\">In the creation and restyling of websites<\/a> for companies and freelancers. We explained how the <\/span><span style=\"font-weight: 400;\">sites for architects,<\/span> <span style=\"font-weight: 400;\">Being a real business card,<\/span> <span style=\"font-weight: 400;\">require precise design and optimization features that require the intervention of dedicated figures. <\/span><a href=\"https:\/\/shm.studio\/en\/contacts\/\" target=\"_blank\" rel=\"noopener\"><b>Contact us<\/b><\/a><span style=\"font-weight: 400;\"> for a consultation, we guarantee you the website tailored to your needs that will tell your idea of architecture.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Nel nuovo mondo del lavoro che stiamo affrontando, i siti per architetti stanno diventando sempre pi\u00f9 una necessit\u00e0, sia per agenzie intere che per liberi professionisti. Questo combacia con le nuove abitudini dei clienti. Ormai, infatti, si tende maggiormente a contattare i professionisti direttamente online per un preventivo o una consulenza, ma anche per visitare [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15,125,124,139,141,132,137,128],"tags":[],"class_list":["post-13598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-brand-design","category-branding","category-creazione-siti-web","category-ottimizzazione-siti-web","category-seo","category-siti-web","category-ui-ux","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Siti per architetti: cosa non deve mancare | SHM Studio<\/title>\n<meta name=\"description\" content=\"I siti per architetti sono importanti per avvicinare i professionisti ai nuovi clienti. SHM Studio conosce i segreti per renderli fenomenali\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shm.studio\/en\/architects-sites\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Siti per architetti: cosa non deve mancare | SHM Studio\" \/>\n<meta property=\"og:description\" content=\"I siti per architetti sono importanti per avvicinare i professionisti ai nuovi clienti. SHM Studio conosce i segreti per renderli fenomenali\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shm.studio\/en\/architects-sites\/\" \/>\n<meta property=\"og:site_name\" content=\"SHM Studio\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-27T17:03:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-09T17:57:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/09\/pexels-vlado-paunovic-1567547-3028961-min-2048x1365.jpg.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Davide Bergamini\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Davide Bergamini\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sites for architects: what not to miss | SHM Studio","description":"Architect websites are important for bringing professionals closer to new clients. 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Da sempre appassionato di comunicazione, innovazione e nuove tecnologie, nei suoi articoli parla di marketing, SEO, intelligenza artificiale, branding e trasformazione digitale, con l\u2019obiettivo di rendere temi complessi pi\u00f9 chiari, utili e applicabili.","sameAs":["https:\/\/shm.studio\/"],"url":"https:\/\/shm.studio\/en\/author\/ncbdfaudwphvtp\/"}]}},"_links":{"self":[{"href":"https:\/\/shm.studio\/en\/wp-json\/wp\/v2\/posts\/13598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shm.studio\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shm.studio\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shm.studio\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/shm.studio\/en\/wp-json\/wp\/v2\/comments?post=13598"}],"version-history":[{"count":1,"href":"https:\/\/shm.studio\/en\/wp-json\/wp\/v2\/posts\/13598\/revisions"}],"predecessor-version":[{"id":18701,"href":"https:\/\/shm.studio\/en\/wp-json\/wp\/v2\/posts\/13598\/revisions\/18701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shm.studio\/en\/wp-json\/wp\/v2\/media\/13599"}],"wp:attachment":[{"href":"https:\/\/shm.studio\/en\/wp-json\/wp\/v2\/media?parent=13598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shm.studio\/en\/wp-json\/wp\/v2\/categories?post=13598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shm.studio\/en\/wp-json\/wp\/v2\/tags?post=13598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}