{"id":15818,"date":"2024-12-27T05:01:56","date_gmt":"2024-12-27T05:01:56","guid":{"rendered":"https:\/\/shm.studio\/?p=15818"},"modified":"2026-02-23T15:02:16","modified_gmt":"2026-02-23T15:02:16","slug":"ottimizzare-sito-web","status":"publish","type":"post","link":"https:\/\/shm.studio\/en\/optimize-website\/","title":{"rendered":"Optimizing your website: the best tools for 2026"},"content":{"rendered":"<p>For\u00a0<a href=\"https:\/\/shm.studio\/en\/\" target=\"_blank\" rel=\"noopener\">optimize your website<\/a><span data-contrast=\"none\"> and comply with the rules of, SEO you have to consider many parameters independent of keywords, such as ease of navigation, speed and absence of code errors in programming.<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">In this article we will look at some of the tools we use at SHM Studio, a web agency in Milan, to improve SEO and optimize our clients' sites. A well-designed, easy-to-navigate, and fast site leads to real results:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Improved user experience<\/b>: Well-designed tools optimize user navigation, making interaction with site content more intuitive.<\/li>\n\n\n\n<li><b>Reducing the rebound rate<\/b>: optimal usability reduces the likelihood that users will leave the site, helping to maintain a low abandonment rate and increasing user engagement.<\/li>\n\n\n\n<li><b>Increased conversions<\/b>: optimized usability simplifies the user's path to the desired action, such as a purchase or signing up for a newsletter, positively influencing the conversion rate.<\/li>\n\n\n\n<li><b>Building a positive reputation<\/b>: A website with high quality usability helps to establish a positive reputation for the brand.<\/li>\n\n\n\n<li><b>Increased competitiveness<\/b>: offering optimal usability can distinguish the website from the competition, thus increasing its competitiveness in the market.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span data-contrast=\"none\">Optimize your website<\/span><span data-contrast=\"none\">, the best tools to use in 2026<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/h3>\n\n\n\n<p><span data-contrast=\"none\">Very often, during the\u2019<a href=\"https:\/\/shm.studio\/en\/servizi\/web\/websites\/\" target=\"_blank\" rel=\"noopener\">optimization of a website<\/a>, there is a risk of overlooking a whole series of secondary elements that nevertheless have a significant impact on overall performance. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">One example is programming code, sometimes poorly structured or uncompressed, which can significantly slow down page loading.  Similarly, broken links and image weight are often ignored, but are critical to ensure optimal experience and performance. Fortunately, there are dedicated tools that make it easy to control these aspects.\u00a0\u00a0<\/span><\/p>\n\n\n\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">&nbsp;<\/span><span data-contrast=\"none\">Let us see in detail what they are.&nbsp;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">W3C Validator<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"532\" src=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/validator-min-1024x532-1.png\" alt=\"Screenshot of the W3C Markup Validation Service web page, showing fields to be validated by URI, file upload or direct input. Ideal for those looking to optimize your website. Includes links to documentation and branding in the footer.\" class=\"wp-image-15829\" srcset=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/validator-min-1024x532-1.png 1024w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/validator-min-1024x532-1-18x9.png 18w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/validator-min-1024x532-1-450x234.png 450w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/validator-min-1024x532-1-300x156.png 300w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/validator-min-1024x532-1-768x399.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><span data-contrast=\"none\">Most companies use <a href=\"https:\/\/tinyurl.com\/dywjxn3x\" target=\"_blank\" rel=\"noopener\">W3C Validator <\/a>to keep the quality of one's website high. Its main feature is to check the stability of HTML code and, above all, to pay attention to the overall usability of the site.\u00a0<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">By entering the URL of the page to be examined, the software performs a quick analysis and provides a report of strengths and weaknesses. By identifying any vulnerabilities in usability, you can take specific action on the affected sections, minimizing problems that could negatively affect the experience of users visiting your web pages.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">W3C Link Checker<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/w3-link-checker-corretto-min-1024x555-1.png\" alt=\"Screenshot of the W3C Link Checker web page showing the fields for entering a URL, along with options for checking links and optimizing your website. Also visible is a section for W3C news and updates, which offers insights for improving site performance.\" class=\"wp-image-15830\" srcset=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/w3-link-checker-corretto-min-1024x555-1.png 1024w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/w3-link-checker-corretto-min-1024x555-1-18x10.png 18w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/w3-link-checker-corretto-min-1024x555-1-450x244.png 450w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/w3-link-checker-corretto-min-1024x555-1-300x163.png 300w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/w3-link-checker-corretto-min-1024x555-1-768x416.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/tinyurl.com\/3kf99nra\" target=\"_blank\" rel=\"noopener\">W3C Link Checker<\/a> <span data-contrast=\"none\">is a powerful tool that allows you to quickly review all the pages on your Web site, identifying hyperlinks that do not work or lead to pages that are not relevant to your business.&nbsp;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">If your goal is\u00a0<\/span><a href=\"https:\/\/shm.studio\/en\/seo\/ottimizzazione-siti\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">optimize your website<\/span><\/a><span data-contrast=\"none\">, this tool can be particularly useful in identifying unindexed links, especially if there is an important information component with many backlinks. Even for e-commerce and other platforms with limited use of the\u00a0<\/span><a href=\"https:\/\/shm.studio\/en\/seo\/backlink\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">backlink<\/span><\/a><span data-contrast=\"none\">, a quick check on existing connections can bring significant benefits.\u00a0<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Broken link checker<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/Screenshot-2024-04-26-alle-18.57.56-min-1024x469-1.png\" alt=\"Explore WPMU DEV&#039;s &quot;Broken Link Checker,&quot; an essential tool for optimizing your website. Featuring an intuitive dashboard, it allows you to schedule checks, detect broken links and filter previews effortlessly for advanced link management.\" class=\"wp-image-15827\" srcset=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/Screenshot-2024-04-26-alle-18.57.56-min-1024x469-1.png 1024w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/Screenshot-2024-04-26-alle-18.57.56-min-1024x469-1-18x8.png 18w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/Screenshot-2024-04-26-alle-18.57.56-min-1024x469-1-450x206.png 450w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/Screenshot-2024-04-26-alle-18.57.56-min-1024x469-1-300x137.png 300w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/Screenshot-2024-04-26-alle-18.57.56-min-1024x469-1-768x352.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>If your site uses the WordPress CMS, this plugin is a formidable ally. Broken link checker is a tool designed to constantly monitor the links on your site, identifying broken or broken links.<\/p>\n\n\n\n<p>Damaged links may result from changes in the URL of a linked page or cessation of activity of external websites. The plugin <a href=\"https:\/\/tinyurl.com\/4b3bsa5f\" target=\"_blank\" rel=\"noopener\">Broken Link Checker<\/a> makes the detection of broken and broken links an automated and efficient process that is extremely easy to employ.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Wave<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"364\" src=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/wave-min-1024x364-1.png\" alt=\"Screenshot of the homepage of the WAVE Web Accessibility Evaluation Tool, designed to help you optimize your Web site by displaying navigation options and a brief description of its purpose in evaluating the accessibility of Web content.\" class=\"wp-image-15831\" srcset=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/wave-min-1024x364-1.png 1024w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/wave-min-1024x364-1-18x6.png 18w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/wave-min-1024x364-1-450x160.png 450w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/wave-min-1024x364-1-300x107.png 300w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/wave-min-1024x364-1-768x273.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><span data-contrast=\"none\">You can use <a href=\"https:\/\/tinyurl.com\/34er4ca7\" target=\"_blank\" rel=\"noopener\">Wave<\/a> to assess the accessibility of your website. From a technical standpoint, this tool is designed to assist people with disabilities by identifying accessibility errors and adhering to WCAG guidelines to ensure an optimal user experience when navigating your site.\u00a0<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">For example, Wave can automatically detect problems such as inadequate color contrast or the absence of alternative descriptions for images, then provide you with useful suggestions for resolving these situations. You can integrate this tool into your search engine as an extension, allowing you to easily check for warnings and structural problems in the code that can compromise the user experience.\u00a0<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">It is a reliable and easy to install solution with useful features for any type of web page.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimizilla<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"454\" src=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/optimizilla-corretto-min-1024x454-1.png\" alt=\"Screenshot of Optimizilla&#039;s web page in Italian, describing its online image optimization service for JPEG, GIF and PNG formats with quality control features, ideal for optimizing your website.\" class=\"wp-image-15823\" srcset=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/optimizilla-corretto-min-1024x454-1.png 1024w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/optimizilla-corretto-min-1024x454-1-18x8.png 18w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/optimizilla-corretto-min-1024x454-1-450x200.png 450w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/optimizilla-corretto-min-1024x454-1-300x133.png 300w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/optimizilla-corretto-min-1024x454-1-768x341.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><span data-contrast=\"none\">An extremely useful tool, especially if you have an image-rich website. With just a few clicks, <a href=\"https:\/\/tinyurl.com\/4zpu49wh\" target=\"_blank\" rel=\"noopener\">Optimizilla<\/a> offers you the ability to optimize your site's images while avoiding the use of expensive and complex software such as Photoshop.\u00a0<\/span><\/p>\n\n\n\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0Its great advantage lies in preserving the quality of the images even after you have optimized them: by uploading them directly from your desktop or via URL, you can indeed achieve high-quality results without having to spend too much time adjusting proportions and formats. This is an ideal solution if you are unfamiliar with the world of graphics and digital formatting. \u00a0<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">BrowserStack<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"347\" src=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/browser-stack-min-1024x347-1.png\" alt=\"Explore BrowserStack&#039;s web page to optimize your website with comprehensive app and browser testing services. Get started for free or request a demo to improve your digital experience effortlessly.\" class=\"wp-image-15820\" srcset=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/browser-stack-min-1024x347-1.png 1024w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/browser-stack-min-1024x347-1-18x6.png 18w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/browser-stack-min-1024x347-1-450x152.png 450w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/browser-stack-min-1024x347-1-300x102.png 300w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/browser-stack-min-1024x347-1-768x260.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><span data-contrast=\"none\"><a href=\"https:\/\/tinyurl.com\/cf77d7kt\" target=\"_blank\" rel=\"noopener\">BrowserStack<\/a> allows developers and testers to view and test the site on a wide range of devices and browsers, thus ensuring a consistent and optimal experience for all users, regardless of the device or browser used.<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">For example, a team of developers working on a new graphic for a company's website can use BrowserStack to ensure that the new\u00a0<\/span><a href=\"https:\/\/shm.studio\/en\/website-graphics\/\"><span data-contrast=\"none\">design<\/span><\/a><span data-contrast=\"none\">\u00a0Is optimized for user experience on a wide range of devices and browsers.<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">Before release, they can load the website on various versions of browsers such as Chrome, Firefox, Safari and Internet Explorer on different devices, including desktops, tablets and smartphones.<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">They can then review it on each browser and device combination to identify any display, navigation, or performance issues. This allows them to make the necessary corrections before the official launch of the new design, ensuring that the site is optimized and works properly on all devices and browsers used by their user base.\u00a0<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Microsoft Clarity<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"481\" src=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/Clarity-min-1024x481-1.png\" alt=\"Screenshot of Microsoft&#039;s Clarity Web site showing a dashboard with analysis tools, charts and ratings to optimize your Web site. Features include GDPR compliance, free use and easy setup. Includes buttons to start or view the demo.\" class=\"wp-image-15822\" srcset=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/Clarity-min-1024x481-1.png 1024w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/Clarity-min-1024x481-1-18x8.png 18w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/Clarity-min-1024x481-1-450x211.png 450w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/Clarity-min-1024x481-1-300x141.png 300w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/Clarity-min-1024x481-1-768x361.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><span data-contrast=\"none\"><a href=\"https:\/\/tinyurl.com\/592fufep\" target=\"_blank\" rel=\"noopener\">Microsoft Clarity<\/a> is a powerful tool that can be extremely useful in optimizing your website. It allows you to get a detailed view of user behavior on your pages, their interactions and navigation paths, helping you identify critical aspects and areas that could be optimized to improve user experience and increase engagement.<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">For example, suppose you have a <a href=\"https:\/\/shm.studio\/en\/servizi\/web\/e-commerce\/\" target=\"_blank\" rel=\"noopener\">e-commerce website<\/a> and notice that many users abandon the shopping cart during the checkout process.<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">Using Microsoft Clarity, you can view user session records to understand exactly where abandonments are occurring, and identify any usability or navigation issues that may be causing them. With this information, you can make the necessary changes to your site to make the purchasing process smoother and more intuitive.\u00a0<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pingdom<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"485\" src=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/pingdom-min-1024x485-1.png\" alt=\"Screenshot of the Pingdom Website Speed Test tool from SolarWinds. A URL entry box is displayed along with a drop-down menu showing server locations for testing, which is essential for optimizing your website and improving performance.\" class=\"wp-image-15825\" srcset=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/pingdom-min-1024x485-1.png 1024w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/pingdom-min-1024x485-1-18x9.png 18w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/pingdom-min-1024x485-1-450x213.png 450w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/pingdom-min-1024x485-1-300x142.png 300w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/pingdom-min-1024x485-1-768x364.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><span data-contrast=\"none\"><a href=\"https:\/\/tinyurl.com\/4cvxxswc\" target=\"_blank\" rel=\"noopener\">Pingdom<\/a> is a tool that allows you to monitor the performance of your Web site, measuring page load times and identifying areas of the site that may need improvement in speed and overall efficiency. <\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">For example, imagine running an e-commerce business and receiving reports from users complaining of slow loading times during the checkout process. Using Pingdom, you can run a speed test and identify what specific elements are slowing down page loading, such as unoptimized images or heavy scripts. \u00a0<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">With this information, you can make the necessary changes to&nbsp;<\/span><span data-contrast=\"none\">optimizing pages, maximizing<\/span><span data-contrast=\"none\"> the possibility of conversions.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">GTMetrix<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"379\" src=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/Screenshot-2024-04-26-alle-19.18.36-min-1024x379-1.png\" alt=\"The GTmetrix homepage invites you to optimize your website by entering a URL for a detailed analysis of your website&#039;s loading speed. Just click on the &quot;Test your site&quot; button and get information on how to improve your site&#039;s performance.\" class=\"wp-image-15828\" srcset=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/Screenshot-2024-04-26-alle-19.18.36-min-1024x379-1.png 1024w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/Screenshot-2024-04-26-alle-19.18.36-min-1024x379-1-18x7.png 18w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/Screenshot-2024-04-26-alle-19.18.36-min-1024x379-1-450x167.png 450w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/Screenshot-2024-04-26-alle-19.18.36-min-1024x379-1-300x111.png 300w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/Screenshot-2024-04-26-alle-19.18.36-min-1024x379-1-768x284.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/tinyurl.com\/y5e5ek4h\" target=\"_blank\" rel=\"noopener\">GTMetrix<\/a> is a tool we often use to check the \u201chealth\u201d of our clients' sites.  In fact, it provides us with a detailed analysis of the performance of the site under consideration by evaluating crucial aspects such as page load time, file size, and server response speed. Through a series of metrics and recommendations, GTmetrix also provides valuable information to improve user experience, and consequently achieve better search engine rankings. It also identifies critical issues that slow down page loading and provides us with specific suggestions on how to solve them, such as compressing images, reducing JavaScript and CSS files, and optimizing caching.<\/p>\n\n\n\n<p>By using GTmetrix regularly, you can therefore constantly monitor your site's performance and implement fixes whenever necessary.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">&nbsp;<\/span><span data-contrast=\"none\">Screamingfrog<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"342\" src=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/04\/Screaming-frog-min-1024x342.png\" alt=\"Screenshot of the homepage of the Screaming Frog website, showing the SEO Spider tool. The website header includes links to SHM Studio agency services, a blog, and options for access and download.\" class=\"wp-image-6659\" srcset=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/04\/Screaming-frog-min-1024x342.png 1024w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/04\/Screaming-frog-min-300x100.png 300w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/04\/Screaming-frog-min-768x257.png 768w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/04\/Screaming-frog-min-1536x513.png 1536w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/04\/Screaming-frog-min-2048x685.png 2048w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/04\/Screaming-frog-min-18x6.png 18w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/04\/Screaming-frog-min-450x150.png 450w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><span data-contrast=\"none\"><a href=\"https:\/\/bit.ly\/49MY4ls\" target=\"_blank\" rel=\"noopener\">Screaming Frog<\/a> is not just a tool to monitor page load times, but a tool that through a deep scan of the site provides a wide range of data to fully understand its \u201chealth status.\u201d.\u00a0<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">It allows you, for example, to identify a number of critical elements such as broken links, the number of words in resources, the presence or absence of title tags, 404 errors, 301 redirects, and, of course, page load times.<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">Using the data provided by the tool, you can organize the results in a table in descending order by loading time and easily identify the pages that need the most improvement. This allows you to take targeted action, such as optimizing images or reducing the number of scripts, in order to improve the overall performance of your website.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">PageSpeed Insights<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"459\" src=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/PageSpeed-Insights-min-1024x459-1.png\" alt=\"The Google PageSpeed Insights interface includes a search bar for entering your website URL, offering suggestions for optimizing your website and improving loading speed on different devices. Text in Italian.\" class=\"wp-image-15824\" srcset=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/PageSpeed-Insights-min-1024x459-1.png 1024w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/PageSpeed-Insights-min-1024x459-1-18x8.png 18w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/PageSpeed-Insights-min-1024x459-1-450x202.png 450w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/PageSpeed-Insights-min-1024x459-1-300x134.png 300w, https:\/\/shm.studio\/wp-content\/uploads\/2024\/12\/PageSpeed-Insights-min-1024x459-1-768x344.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><span data-contrast=\"none\">If you want to get a complete and detailed overview of the status of your page. <a href=\"https:\/\/tinyurl.com\/ms6929nv\" target=\"_blank\" rel=\"noopener\">PageSpeed Insights<\/a>. This tool is well known by both developers and less experienced users because its results are easy to understand. By analyzing the loading time of individual pages on both mobile and desktop devices, Pagespeed Insights provides a wide range of useful information such as loading speed metrics, time taken to render the page, server response time, and total loading times. In addition, an in-depth analysis is provided on performance related to the display of visual content, such as images and videos on the site. \u00a0<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">Mountain View's Pagespeed Insights carefully evaluates your site and gives you a comprehensive list of steps needed to&nbsp;<\/span><span data-contrast=\"none\">optimize the performance of your website<\/span><span data-contrast=\"none\">. Not only does it list for you what needs to be done, but it also provides valuable advice on practical actions to implement, suggestions on WordPress plugins to implement, and recommendations on content to deepen. Thanks to it, then, you have all the tools you need to make your pages faster, more efficient and perform better.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">If you find that your website is slow, you need not worry, because there is always room for improvement.<\/h4>\n\n\n\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">I<\/span><span data-contrast=\"none\">n this article we have reviewed some of the best tools of 2026 for optimizing your website. From performance evaluation to fixing code errors, these toola offer a wide range of features. With them you can improve user experience and increase online visibility. How <\/span><a href=\"https:\/\/shm.studio\/en\/servizi-web-agency\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">digital agency in Milan<\/span><\/a><span data-contrast=\"none\">,&nbsp;<\/span><span data-contrast=\"none\">SHM Studio regularly uses these tools to ensure excellent results for clients. We are here to help you optimize every aspect of your website and realize your digital ambitions. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">C<a href=\"https:\/\/shm.studio\/en\/contacts\/\" target=\"_blank\" rel=\"noopener\">ontact us<\/a> for a free consultation and find out how we can improve your website together for maximum online success.\u00a0<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Comparison table of the best tools for optimizing a website<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Tool<\/strong><\/td><td><strong>Specific use and main feature<\/strong><\/td><td><strong>Companies\/Customers for whom it is intended<\/strong><\/td><\/tr><tr><td><strong>W3C Validator<\/strong><\/td><td>Checks HTML code and reports markup errors to ensure technical stability and standards compliance<\/td><td>Companies with corporate sites or structured portals that need technical soundness and reliability<\/td><\/tr><tr><td><strong>W3C Link Checker<\/strong><\/td><td>Checks internal and external links by identifying broken links<\/td><td>Companies with blogs, magazines or e-commerce with many pages and backlinks<\/td><\/tr><tr><td><strong>Broken Link Checker<\/strong><\/td><td>Plugin that automatically monitors broken links in WordPress sites<\/td><td>SMEs and companies using WordPress as a CMS<\/td><\/tr><tr><td><strong>WAVE<\/strong><\/td><td>Analyze site accessibility by identifying WCAG errors and contrast issues or ALT tags<\/td><td>SMEs that must comply with accessibility regulations or operate in the public sphere<\/td><\/tr><tr><td><strong>Optimizilla<\/strong><\/td><td>Compress images while maintaining good quality to improve loading speed<\/td><td>E-commerce, visual companies and brands with heavy use of images<\/td><\/tr><tr><td><strong>BrowserStack<\/strong><\/td><td>Test the site on different browsers and real devices for compatibility<\/td><td>Companies with large and multidevice audiences<\/td><\/tr><tr><td><strong>Microsoft Clarity<\/strong><\/td><td>Analyze user behavior via heatmaps and session records<\/td><td>E-commerce and conversion-oriented businesses<\/td><\/tr><tr><td><strong>Pingdom<\/strong><\/td><td>Measures loading speed and identifies elements that slow the site down<\/td><td>Digital companies and online shops where performance affects revenue<\/td><\/tr><tr><td><strong>GTmetrix<\/strong><\/td><td>Provides detailed technical performance reports and suggestions for improvement<\/td><td>Companies with structured SEO strategy and technical optimization needs<\/td><\/tr><tr><td><strong>Screaming Frog<\/strong><\/td><td>Performs a full SEO scan of the site by identifying technical errors, redirects, and missing tags<\/td><td>Companies investing in advanced SEO and periodic technical audits<\/td><\/tr><tr><td><strong>PageSpeed Insights<\/strong><\/td><td>Assesses speed on mobile and desktop and analyzes Core Web Vitals with practical suggestions<\/td><td>Businesses aiming for Google ranking and UX optimization<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">FAQ on website optimization<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1. Why is optimizing a website critical for Google ranking?<\/h4>\n\n\n\n<p>Optimizing a site is not just about making it faster, but improving technical structure, accessibility, code quality and user experience. Tools such as PageSpeed Insights allow you to analyze performance and Core Web Vitals, factors that directly affect organic ranking. A slow site or one with technical errors penalizes both user experience and search engine visibility.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. How much do broken links affect SEO?<\/h4>\n\n\n\n<p>Broken links impair navigability and send negative signals to search engines. Tools such as W3C Link Checker or Broken Link Checker help to quickly detect and correct these problems, especially on sites with many pages or frequently updated content.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Is accessibility really important for private companies as well?<\/h4>\n\n\n\n<p>Yes. Accessibility affects not only public entities, but all companies that want to expand their audience and improve the user experience. Tools such as WAVE allow you to check compliance with WCAG standards, identifying problems with color contrast, images lacking ALT tags, and other critical issues that can limit site usability.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. What is the difference between speed test and full technical audit?<\/h4>\n\n\n\n<p>Speed tests, such as those performed with Pingdom or GTmetrix, analyze loading times and page performance. A full technical audit, on the other hand, also includes structural SEO scans with tools such as Screaming Frog, which check meta tags, redirects, 404 errors, and URL structure.<\/p>","protected":false},"excerpt":{"rendered":"<p>Per\u00a0ottimizzare il tuo sito web e rispettare le regole della, SEO si devono prendere in considerazione molti parametri indipendenti dalle parole chiave, come la facilit\u00e0 di navigazione, la velocit\u00e0 e l&#8217;assenza di errori di codice nella programmazione. In questo articolo esamineremo alcuni strumenti che utilizziamo noi di SHM Studio, web\u00a0agency di Milano, per migliorare la [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133,15,141,135,132,137],"tags":[],"class_list":["post-15818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analisi-seo","category-blog","category-ottimizzazione-siti-web","category-ottimizzazione-sito-web","category-seo","category-siti-web","entry"],"acf":{"tldr_content":"SHM Studio presenta una selezione dei tool pi\u00f9 efficaci per il 2025, pensati per perfezionare le prestazioni tecniche del tuo sito web e garantire un'esperienza utente impeccabile, fattori chiave per il successo digitale.\r\n<ul>\r\n \t<li>Validazione e Qualit\u00e0 del Codice: Strumenti come W3C Validator sono essenziali per analizzare la stabilit\u00e0 del codice HTML e correggere errori strutturali che potrebbero compromettere l'usabilit\u00e0 e la velocit\u00e0 del sito.<\/li>\r\n \t<li>Gestione dei Link: Mantenere un sito sano richiede l'uso di tool come W3C Link Checker e Broken Link Checker (per WordPress) per identificare e riparare tempestivamente i collegamenti interrotti che danneggiano la navigazione e la SEO.<\/li>\r\n \t<li>Accessibilit\u00e0 e Ottimizzazione Visiva: Garantire l'accessibilit\u00e0 a tutti gli utenti tramite Wave e ridurre il peso delle immagini con Optimizilla senza perdere qualit\u00e0 sono passaggi fondamentali per migliorare l'inclusivit\u00e0 e la velocit\u00e0 di caricamento.<\/li>\r\n \t<li>Test Multidispositivo: Piattaforme come BrowserStack permettono di verificare la resa del sito su una vasta gamma di browser e device, assicurando un'esperienza coerente e ottimizzata per ogni visitatore.<\/li>\r\n<\/ul>"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ottimizzare il tuo sito web: tools per il 2025 | SHM Studio<\/title>\n<meta name=\"description\" content=\"Quali sono i migliori strumenti che puoi utilizzare per ottimizzare il tuo sito web? Eccolo la lista di SHM Studio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shm.studio\/en\/optimize-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ottimizzare il tuo sito web: tools per il 2025 | SHM Studio\" \/>\n<meta property=\"og:description\" content=\"Quali sono i migliori strumenti che puoi utilizzare per ottimizzare il tuo sito web? Eccolo la lista di SHM Studio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shm.studio\/en\/optimize-website\/\" \/>\n<meta property=\"og:site_name\" content=\"SHM Studio\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-27T05:01:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-23T15:02:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shm.studio\/wp-content\/uploads\/2024\/04\/cristina-gottardi-4L-AyDJM-yM-unsplash-min-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Davide Bergamini\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Davide Bergamini\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Optimizing your website: tools for 2025 | SHM Studio","description":"What are the best tools you can use to optimize your website? 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