Cecille Ahrens – Psychotherapist & Podcast Host

How we helped our first client launch her mental health movement

OVERVIEW

Cecille Aherns was one of SHM’s first clients, who has remained a close partner with us for recurring work and support over the years. She’s an experienced psychotherapist and mental health advocate from the US, with a private practice in California, and now hosts a podcast called Get Mental. She is involved with creating content and support for mental health through her podcast, social media posts and live streams, youtube videos, and private psychotherapy counsel sessions. She turned to us for help organizing her work and efforts into a coherent campaign movement and brand. 

 

SERVICES

— Web & App Development

— Google ADS Campaigns

— Digital Strategy Definition

— Content Strategic Management

Branding Strategy & Definition

 

OBJECTIVE

Cecille’s mission is to remove the stigma surrounding the discussion of mental health, and to advocate the benefits of psychotherapy. She needed her movement and brand to send out a strong message of solidarity, strength and support for those struggling with personal anxieties and mental health issues.

CHALLENGE

Create a personal website for the Cecille Ahern brand, to showcase her expertise and her Mental Wellness Campaign. Cecille also required her Instagram accounts to be rebranded and managed for both her personal brand account and her podcast account.

APPROACH

We built Cecille’s website from scratch, and created an Etsy shop to sell her branded merchandise. Mailchimp was leveraged to sign up subscribers to her content through email marketing. Her social media profiles were optimised, and we created a design strategy for her Instagram accounts including but not limited to a colour palette, fonts, a new logo design, and other key elements, which helped create a coherent campaign movement. 

Lastly, for her content plan, we compiled a strategy that included posts, stories, IGTV videos, audiograms, and a detailed projected growth plan. 

After almost 2 months of our work, Cecille’s personal therapy brand, Transcend Therapy, had a 32% increase in following, gaining 230 new patients, and had more than doubled the user-engagement. With Cecille’s podcast account, Get Mental, a 186% increase in following was seen, a 250% increase in user engagement, and a 200% increase in views of her audiograms.

Airbnb Plus