Student Trips – Experiencing Poland

How we created a fresh, fun brand identity and online presence for this startup.

OVERVIEW

Student Trips is a Poland-based tourism firm tailoring their product specifically to students. Originally coming as Tourists and Erasmus students, the guys behind Student Trips fell in love with one of the hidden gems of Europe – Krakow, Poland, and have been living there since the early 2000’s. They decided to join together and use their knowledge of Krakow, their contacts, and their love of meeting new people to create Krakow’s first pub crawl, and thereafter Student Trips – hooking students up with affordable access to the very best of Krakow for their Erasmus exchange.

SERVICES

Branding Strategy & Definition

Identity Design & Photography

Website Development

— Industry & Customer Research

— Content Creation & Management

— Social Media Ads

OBJECTIVE

Student Trips was a new, fresh brand, and the first of it’s kind in Poland. They needed a logo design, website, content, socials – all of it. They also wanted it to be representative of the people behind the brand too. 

CHALLENGE

Student Trips really needed the whole nine yards. They were starting with nothing, and needed everything – a logo design, a mission statement and business philosophy, a website, content generation, and a social media presence and ad campaigns on Instagram and Facebook.

APPROACH

We established a brand identity, provided logo and website design, curated content and had a professional photoshoot, created and managed their Instagram and Facebook accounts, and launched a GoogleAds Campaign.

We delivered big time. Student Trips went from zero to hero overnight, with over 2k followers on Instagram in the first 6 months, generating over 60k PLN ($15k USD) in revenue through sales, and they organized trips for more than 1000 students from across Europe visiting Krakow.

Mobidoc