Daniela De Marchi: a bespoke Shopify e-commerce.
The digital transformation of a "jewelry tailor shop" through a highly customized Shopify platform
The Project
The previous site failed to fully represent the distinctive identity and craftsmanship of the brand, famous for its unique "Dropage" texture and chromatically customizable jewelry. Our action focused on creating a new online sales platform on Shopify, redesigned to faithfully reflect the brand's aesthetic and enhance the uniqueness of its products.
The challenge
The main challenge was to translate the brand's complex offerings into a Shopify experience that was not only functional but also intuitive. It was crucial to manage this complexity without sacrificing the fluidity of the navigation and purchasing process for the end user.
The approach
We opted for a custom Shopify development. This included the creation of an exclusive graphic theme that captured the essence of the brand. Advanced technical solutions were implemented to efficiently manage the complex matrix of variants and customization options, while ensuring an elegant user interface and a clear and simple path to purchase, despite the wide range of choices available.
