MIBA: conquering foreign markets with international SEO
Expand international presence in the precision carpentry industry through a targeted SEO strategy
The Project
MIBA needed to revamp its digital image and, more importantly, expand its reach beyond national borders. The previous website was not adequate to support this ambition. Therefore, we created a new, fully custom website designed to better present the company's broad offerings and expertise, laying the foundation for a solid international growth strategy. 456
The challenge
The main challenge was twofold: on the one hand, to create a high-performing website that communicated the complexity of services; on the other hand, and overwhelmingly, to develop and implement an effective international SEO strategy. The goal was to significantly increase MIBA's search engine visibility in target foreign markets, overcoming language and cultural barriers to attract new international clients.
The approach
We built the new website with search engine optimized information architecture and a smooth user experience, available in multiple languages. In parallel, we conducted an international SEO analysis to identify strategic keywords in target markets, optimized existing content and created new multilingual content, took care of the technical aspects of SEO, and implemented activities to improve the site's authority internationally. This synergistic work between development and SEO was key to positioning MIBA as a relevant player in foreign markets.
Achievements
How we relaunched the site on search engines, through SEO optimization of the entire platform.
49%
Indexed keywords
+24%
Ranking keywords
+245%
Weather
+211%
Keywords in the top 10 positions
Increase in keyword ranking
The table highlights a significant improvement in the keyword ranking of the site we worked on. The data show that the number of keywords placed in the top three positions increased from 0 to 9, while those in the top 10 grew from 4 to 15.
Top 3
Top 10
Top 50
Top 100
Increase in monthly visits
The graph highlights the trend of dl traffic growth on the website, the result of the strategic work done by our agency. Through the implementation of targeted SEO techniques, the creation of optimized content and an improved user experience, we were able to progressively increase organic visits.
