Cecille Ahrens - Psychotherapist and Conductor
How we helped our first client launch her mental health movement.
The Project
Cecille's mission was to eliminate the stigma surrounding the discussion of mental health and advocate the benefits of psychotherapy. Her site and brand were to convey a strong message of solidarity, strength and support for those struggling with anxiety and other psychological problems.
The challenge
Creating a personal brand website for Cecille Ahern to showcase her expertise and her mental wellness campaign. Cecille also requested rebranding and managing her Instagram accounts, both for her personal brand account and her podcast account.
The approach
We built Cecille's website from scratch and created an Etsy store to sell her brand's products. We leveraged Mailchimp to get users to subscribe to her content through email marketing. Her social media profiles were optimized and we created a design strategy for her Instagram accounts, including but not limited to a color palette, text fonts, a new logo, and other key elements, which helped create a consistent campaign movement.
Achievements
We created a site that fully reflected the brand, emphasizing its strengths effectively.
3 weeks
Timing of implementation
+59%
Weather
+63%
Conversions
1.1s
Speed
