Amazon Prime Days by Salvatore Aranzulla
How we managed to create a landing page for Salvatore Aranzulla, with a specific focus on the deals offered on Amazon Prime days
The Project
The main objective was to create a landing page focused on the deals planned for Amazon Prime Days, inviting users to view the discounts active during those days.
The challenge
The biggest challenge was to create a page that would invite users to action, so that they would click through and arrive at Amazon's site to take a direct look at current deals.
We therefore focused on creating an attractive and easily navigable landing page, taking care of both graphics and copy. In addition, the client had asked us for a landing that was fast, and optimized for viewing on all devices.
In addition, we had to meet a strict deadline: all work had to be completed within 5 days, from the design of the landing page to its online publication.
The approach
We made the page with a clear goal of achieving many clicks.
To achieve this, we set up minimal, clear and clean graphics that would highlight the Call to Action and lead users to action, i.e., conveying them to Amazon's website and direct viewing of current offers during Prime Days.
Achievements
We were able to create a high-performing and engaging landing page in record time that could generate many conversions.
1 week
Timing of implementation
+67%
Weather
+82%
Mobile conversions
+79%
Desktop conversions
