Arepla - Environmentally friendly hot drink sticks
How we revolutionized the online presence of this Italian startup.
The Project
Arepla's main goal was to be perceived as a more environmentally friendly, conscious, and thoughtful brand about its role in a future free of single-use items.
The challenge
The company needed a total website makeover to present itself in a more modern and attractive way to potential customers. Our project included reworking the site's user interface, improving content, and introducing new materials. We needed to create a simple and minimalist look and feel, just like their product.
The approach
We made improvements to the logo, added relevant content, simplified page design, and added more images. These improvements were achieved by streamlining the color palette and modernizing the look and feel of the pages, optimizing user flow throughout the site. We also incorporated large images into the design and created content relevant to the needs of potential customers, successfully reinforcing AREPLA's messages.
Achievements
We were able to create a website that could best represent the strength of the brand.
3 weeks
Timing of implementation
+49%
Weather
+61%
Mobile conversions
+57%
Desktop conversions
