Minimalist black-and-white design showing a semicircle above a three-quarter circle on the left, followed by the bold text "Nintendo Direct" on the right, courtesy of SHM Web Agency, experts in positioning a website.
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Chez Nicholas - Haute cuisine fusion

How we gave Chez Nicholas a brand identity and a professional social media presence.

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The Project

Chef Nicholas needed to position himself in the Polish market, define his brand image, and launch an active and useful social media through targeted advertising campaigns with the aim of raising awareness of Chez Nicholas and attracting customers.

The challenge

Chez Nicholas had to fight to win its place in a highly competitive restaurant market by redefining its restaurant's brand image and online presence.

The approach

We did a professional photo shoot of various dishes and the interior of the restaurant, as well as a videographic in which Chef Nicholas explained who he was, where he came from, and what his restaurant was all about. He also needed advice on how to best market his business in the city of Krakow and the Polish market, how to communicate the quality of his dishes, and finally how to best operate on social media.

Achievements

We relaunched the online presence of this brand through a digital strategy that included social media.

1 month

Timing of implementation

+79%

Weather

+84%

Mobile conversions

+74%

Desktop conversions

Left: A dining table set for two, with artwork on the blue wall reflecting Milan's charm. Right: a hand pouring sauce over a dessert on a plate, as meticulous as a web agency creating the perfect online presence. A hand from the SHM web agency pours the sauce onto a white plate containing meat, Brussels sprouts, mushrooms and asparagus. A person in a black apron holds a plate of elegantly presented hors d'oeuvres, with a close-up of a fork holding one of the miniature plates on the right. The finesse could easily be showcased by SHM Web Agency through its eye-catching visuals.

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