Strategy that uses valuable content to attract and engage audiences. It is one of the foundations of web marketing.
Process by which search engines analyze web pages.
HTML tag used to indicate the preferred version of a web page when there is duplicate content.
Technique that allows (by means of special scripts) a different content to be shown to search engines than is shown to visitors.
Production of textual content within pages and websites. Fundamental to SEO, these persuasive writing techniques should direct the user to the desired action.
Identical or very similar content found on multiple web pages, which can penalize ranking. It should be modified or removed to raise the ranking.
Cost per acquisition within an advertising campaign is a method of payment based on whether or not an action such as a purchase is finalized.
The cost to the advertiser of each individual click on an ad or link that requires linking to the advertiser's Web page.
Cost per lead is a payment method based on a specific action such as filling out a form or signing up for a newsletter aimed at engaging consumers.
Cost per thousand is the cost the advertiser pays for displaying the ad for every 1,000 impressions.
The cost paid each time a sale originated from clicking on the advertisement.
Cost per view is when the advertiser pays per unique viewer, of the ad or website.
Managed through the use of technology that identifies the topic or topics on a web page, providing sponsored links for the advertiser's keywords, which pays only for the clicks received.
Three main metrics Google uses to evaluate user experience:
- LCP (Largest Contentful Paint): Loading time of the largest visible element.
- FID (First Input Delay): Response time of the site to the first user interaction.
- CLS (Cumulative Layout Shift): Visual stability of the page during loading.
Increased search volume of the brand name over time.
Percentage of clicks versus impressions of a link. CTR is commonly calculated from the ratio of number of clicks to number of impressions, but it can also be related to the number of people who clicked, which is generally considered more reliable.
