Spesesati - Tuscany on display
How we helped Spaesati put Tuscany at the center of every map.
The Project
Spaesati needed to create an online community with which it could engage to promote tourism in Tuscany, creating enough visibility and interest to involve all municipalities in the region in the initiative.
The challenge
The owner of Spaesati had a well-defined vision for the brand and the team, but he needed additional help in creating an online community and defining the marketing strategy to maximize the exposure of his campaign.
The approach
We collaborated with freelance photographers in the region and showcased their work on Spaesati's Instagram account. We continued with this content sharing strategy to gain maximum visibility. We shared common expressions of the local dialect and also encouraged followers to share their favorite experiences and photos of the region to highlight. We also collaborated with great success with Italian influencers, sports personalities, and famous actors to promote Tuscany through the use of short clips as well.
Achievements
We were able to greatly increase the online presence of this brand, which gained many followers after the implementation of our digital strategy.
1 month
Timing of implementation
+47%
Weather
+89%
Follower
+66%
Conversions
