The study of a logo is a process that goes far beyond the simple creation of a graphic symbol. In fact, it includes an in-depth analysis of the corporate identity, the definition of reference values and the search for a style that reflects the essence of the brand. It all starts with gathering information: target industry, target market and desired positioning. Then comes the creative phase, in which proposals and drafts are developed, testing different combinations of shapes, colors and fonts. It is essential to consider versatility of use: a logo must be effective on a small scale, on various types of backgrounds and in digital or printed formats. During the study, readability and immediate recognizability are assessed, as a successful logo is quickly memorized and instantly conveys corporate identity. Upon completion, all approved variants are compiled into a brand manual, containing guidelines for using the logo in different media. This ensures consistency and professionalism, as every communication medium, from website to business card, features the symbol with the same characteristics.
