SEO analysis is the first step in thoroughly understanding how a site is evaluated by search engines. It is a meticulous process that involves compiling detailed reports on site structure, keyword usage, presence of correct meta tags, and link quality. It is essential to examine the distribution of content and check for duplicate or irrelevant elements. The technical aspect includes checking loading speed, responsiveness, correct SSL certificate installation, and absence of errors in the HTML. Through analysis tools, gaps or opportunities can be identified, such as optimizing specific pages for high search volume queries. Analytics also allows you to observe organic traffic trends and assess user behavior, discovering which sections of the site are most attractive. The interweaving of this data allows for the definition of an intervention plan that is truly in line with the growth and ranking needs of the project. Once concluded, the SEO analysis becomes the basis on which to build winning strategies aimed at consolidating the online presence and improving the overall performance of the site.
