Digital marketing encompasses all promotional activities carried out on digital ecosystems, with the aim of reaching and engaging audiences effectively. It includes the creation of targeted advertising campaigns, using platforms such as Google Ads or social media, and content marketing activities, aimed at proposing valuable content to users. One of the main benefits of digital marketing is the ability to track results in real time, analyzing metrics such as email open rates or conversions generated by ads. With this data, it is easier to optimize strategies and focus investment where it produces the greatest benefit. Gartner and Forrester, among other analysts, point out that companies that take an integrated approach are able to build a stronger relationship of trust with their customers, increasing brand awareness. In addition, digital marketing allows for extremely precise segmentation of audiences by age, interests or geographic area, maximizing the relevance of messages. In an environment where consumers' attention is increasingly fragmented, being able to engage them with content designed specifically for them is a powerful competitive advantage.
