Elixir Vitae - Renew Your Life
How we helped The Imprint launch a unique product with an ancient and intriguing history.
The Project
The Imprint needed a partner to help it develop its brand identity, e-commerce website, physical product packaging, and promotional materials.
The challenge
L'Impronta's new product, Elixir Vitae, was ready for the market. The company needed a new brand identity in the name of Elixir Vitaee it was a totally different product from their usual lines. They also needed the product to be available for purchase through their L'Impronta website, linking the two brands. The main sales needed to be made through offline channels, which required the creation of branding materials.
The approach
We engaged influencers to promote the elixir and launched the product at various events and fairs, developing a very effective offline sales channel. We also created a fully functional E-commerce site. We developed the web application from scratch, both frontend and backend, created an administration dashboard to monitor and control the platform, created booking visibility and a payment portal via PayPal, and launched a Google Ads campaign.
Achievements
We succeeded in relaunching an important brand on the market, starting with the creation of the website.
1 month
Timing of implementation
+75%
Weather
+106%
Mobile conversions
+115%
Desktop conversions
