The request for the implementation of e-commerce in Milan is constantly growing, and we at SHM Studio have promptly responded to this demand by creating numerous online stores using the most popular platforms such as WordPress, Shopify, Magento, taking full advantage of all their potential.
In today's digital environment, it is crucial to build a strong online presence, regardless of the business sector in which you operate.
In fact, the ability to reach a wider audience and increase sales depends largely on the quality and effectiveness of your e-commerce. It is imperative that it be user-friendly and able to turn visitors into buyers.
In this article, we will examine one of our most significant case studies to highlight the importance of a multitasking approach in building a performing e-commerce. Through this example, we will highlight how a strategic and targeted approach can generate qualified traffic and optimize the ranking of the most relevant keywords.
Starting with an in-depth analysis of the client's needs and goals, we took on the challenge of creating an e-commerce that not only met expectations, but also exceeded expected goals, distinguishing itself from competitors in a clear way.
E-commerce implementation in Milan: SHM Studio's approach to creating a winning site in every respect
Creating a successful e-commerce requires a strategic and focused approach that takes into account the specific needs of the client and its target audience.
Whichever customer comes to SHM Studio, we want to learn more about its brand and perform a preliminary analysis that allows us to capture all those characteristics that e-commerce must best convey.
In Muchidecor's case, these were a passion for natural materials and Made in Italy craftsmanship, translated into unique products that express the highest quality and attention to every detail.
Through in-depth meetings, we outlined together the essential points of the project, and established the goals to be achieved: to realize in less than two months an attractive, high-performing online store that faithfully reflected the brand and offered an excellent user experience, both in the search and display of products, and in all steps of the purchasing process.
We then made a thorough analysis of the market and competitors to find all opportunities for differentiation and positioning in the landscape of home accessories that stand out for their sophistication.
The graphic design: the search for a style that functionally reflects all the characteristics of the brand
Speaking of e-commerce implementation in Milan, and specifically of Muchidecor, one of the main challenges was to create a graphic layout that captured the essence of the brand and maximized the value of the products offered.
The team of SHM Studio has worked hard to develop an eye-catching, minimalist graphic style that reflects the attention to detail and quality that characterize this important Made in Italy brand.
In less than ten days, we were able to create graphics that stand out for their elegance and consistency with Muchidecor's visual identity.
We opted for a design clean and minimalist, with a neutral color palette and soft tones that give the site an atmosphere of refined restraint.
A key aspect of our graphic design approach was the highlighting of product images, accompanied by detailed and engaging descriptions. We worked carefully on the arrangement of visual elements to ensure that product photographs were the center of attention, allowing users to fully appreciate the beauty and quality of the furnishings presented.
In addition, we used a clean and readable typographic style to ensure easy understanding of information and smooth navigation of the site. The goal was to create an intuitive and pleasant user experience that would encourage users to explore e-commerce and make purchases quickly and easily.
E-commerce functionality for an international audience, usability first
Usability is in key factor in the development process of any online store.
In the case of Muchidecor, the need was clear early on: to implement advanced navigation features, including categories and filters, to make it easier for users to find products.
Through careful categorization and the use of customized filters, users can quickly narrow down their options and find exactly what they are looking for.
In fact, well-defined categories allow users to easily explore the product catalog, while filters allow them to refine their search based on specific criteria such as collection and color.
This approach puts usability first, ensuring that users can quickly find what they want and making the purchasing process streamlined and smooth.
In addition, to further enhance the user experience and provide immediate assistance while browsing, SHM Studio integrated a chatbot into the e-commerce site. This chatbot, powered by artificial intelligence, can answer common user questions, provide assistance during the purchasing process, and guide visitors to specific products or information. With this feature, users can get quick answers and personalized support at any time, thus improving the overall usability of the e-commerce site.
The right SEO strategy for e-commerce leads to tangible results
Targeted keyword research and content optimization played a key role in the success of the Muchidecor site, leading to net results in terms of traffic and search engine rankings. SHM Studio conducted an in-depth analysis of the keywords most relevant to the luxury home furnishings industry, identifying opportunities for strategic positioning.
Through the creation of content optimized for these keywords, SHM Studio was able to significantly improve the site's monthly traffic, recording a increase of 75% compared with the previous site. In addition, thanks to an ongoing optimization strategy, the following were indexed 12 new keywordsrelevant, which further increased the visibility of the site. These results were accompanied by an impressive improvement of 65% in the ranking overall on search engines, positioning Muchidecor higher than its direct competitors.
Every aspect of the site, from structure to product and information pages, was carefully optimized for SEO, rewarding a strategic and focused approach and bringing concrete results that exceeded the client's wildest predictions.
Here is a graph demonstrating the sharp increase in traffic to the domain during our SEO activity:
The client had suspended our optimization work for a period of time, waiting to obtain new funds to monitor the site on an ongoing basis.
As can be seen, the difference between the before and after of our intervention is pronounced.
E-commerce creation Milan: SHM Studio is at your disposal
We reiterated it at the beginning of this article: having a strong digital presence is the key to success for any business, even more so if you want to sell online.
If you are looking for information on e-commerce implementation in Milan, SHM Studio can become your reliable and competent partner to achieve your goals.
The success of our clients is also our own, and for each of them we offer customized solutions in every aspect.
Contact us today with no obligation, we will be happy to engage with you and turn your ambitions into reality.
