What are the tips that a SEO agency in Milan can give you if you want to improve your online presence and keep up with the competition?
In this article, we at SHM Studio will give you valuable tips to better understand what steps to take if you want to apply a successful SEO strategy. The goal is to improve your ranking on Google and other search engines.
Let's start with a basic reasoning: whatever industry you're in, there are basic rules that apply in every field and they don't change if you want to sell physical products rather than offer services.
During more than 10 years of activity, we have helped so many businesses operating in Milan in this regard. A city rich in innovation and with many opportunities to establish all kinds of businesses, but also very competitive. Our experience can therefore be useful in understanding what you need to do to establish yourself online and exploit every potential of the digital world. Above all, if you follow the directions we give you, you will not waste time and avoid making very common mistakes.
Keyword research: what you absolutely must not get wrong
The first goal of a winning SEO strategy is always the same: to increase organic traffic.
Starting to pay for Ads, without even having knowledge of what are the best keywords to target, is an attitude that a Milan SEO Agency serious would not incentivize.
Think about it: organic traffic can bring those who are really interested in your services or products to your website, but only if you select the right keywords. And it does so for free, without you having to invest money in creating campaigns that may prove fruitless!
When we talk about appropriate keywords, we mean that they must be able to reach the right target users. If these are wrong, you risk catalyzing visits that do not generate conversions.
Here are the most common mistakes not to make.
Avoid using very general keywords
For example, "leather wallet" might be a good keyword (of course, the traffic volume and level of competition should be analyzed first, but more on that later). However, if you are interested in selling models primarily for a female audience, you run the risk of bringing users to your site who will be frustrated to see only wallets intended for the fairer sex, which do not meet their search intentions. It would have gone better in this case if you had opted for a keyword such as "women's wallet" and also for a long-tail keyword such as "women's leather wallet." The keywords should be as specific as possible, to target the segment of the audience that you are interested in and that can most make conversions.
Especially in the beginning, don't choose keywords with a high volume of competitiveness
As SEO Agency Milan we often had to deal with clients who were obsessed with the success of their competitors, and who wanted to position themselves in the short term with keywords High competition.
Nothing could be more wrong: while it is important to know what keywords competitors are using, it is a losing strategy to fixate only on them.
Certainly the goal must be to increase organic traffic, but for those keywords that will allow you to generate conversions! And these keywords should be chosen from those that have reduced competitiveness, at least in the beginning. In fact, it is possible that keywords with low search volumes are more likely to intercept those users who are most likely to make a sale through your Web site.
On-page SEO optimization, everything you need to know to do it right
By the term "on-page SEO" we mean all those procedures necessary to make your website more easily indexed and ranked on search engines.
And when we say all of them-we mean all of them, from the keyword research we've already discussed, to creating valuable content and improving performance.
How to find out if you are making a Proper on-page SEO? We always do a preliminary check with our clients to determine the general degree of optimization and figure out where to intervene right away by analyzing these factors:
Site structure
Is your website perfectly navigable, i.e., user friendly? The bounce rate of the pages should be known, to see if it needs to be improved. Trust the numbers: if the bounce rate is high something in the structure of the platform must be correct, even if it seems perfect to you.
Content analysis
Website text should be consistent and never forced, with keywords inserted in the most appropriate way.
In particular, anchor text must be appropriate and related to the keyword. Do not place the keyword at the beginning of a sentence and build at least one paragraph with content closely related to it. For example, if your keyword is "awnings," build at least one paragraph around the keyword, even if the content of the article is more general, focusing on "how best to furnish a terrace in the summer season."
An error we often see appearing on our clients' sites is that of keyword stuffing, which is the presence of excessive keyword density for the text: this can lead to a decrease in the relevance of the content or even can lead to penalties from Google. Keep this value below 4% to avoid incurring penalties.
The meta tags
Meta tags should never be forgotten because they are very important for on-page SEO.
Let's review the concept: the title is a tag that tells search engines what should be considered the title of the page. It should be descriptive and contain relevant keywords. This helps search engines understand the topic under discussion and helps users decide whether to link to the page in question.
La Meta decription is instead a tag that describes in a few words the content of the page that appears below the title in SERP results. It should be as attractive and informative as possible to encourage users to click through.
We often come across seemingly perfect sites, yet they do not have many of these fields filled in!
We only needed to take action to correct this aspect to achieve these results:
A bigger leap than 100% for our client's site!
Internal links
Internal links help better exploration of your website and convey page authority (PageRank) to all other platform elements, making it easier to rank better in search engine results.
In addition, internal links can help users stay on your site longer, prompting them to delve into more content and increasing the chances of conversion.
The speed of loading
Loading speed is a key factor in on-page SEO that is often too overlooked. Users want access to fast websites, and search engines such as Google use performance as an important efficiency parameter, so they consider it a ranking factor for all intents and purposes. A good loading speed also reduces bounce rates and is more likely to increase conversion rates for the contacts you have acquired.
An element that remains crucial from an SEO perspective: link building as seen by a Milan SEO Agency
To improve a website's ranking in Google SERPs, on-page SEO is not enough. In fact, it is important to develop and maintain an off-page SEO strategy that optimizes links and all other elements external to your website.
Among the off-page SEO optimization strategies, the link building is of paramount importance.
In fact, Google measures the quality and quantity of inbound links to a website using a ranking method based on the relevance and authority of the source. Considering this data, page ranking is determined on a scale ranging from 0 to 10.
But what does quality links mean?
To assess the quality of backlinks, Google studies several elements, such as domain authority and the popularity of the site from which the link came.
Then also consider the relevance of the text and how dated the link is; the more recent it is, the more it shows quality.
Fortunately, there are many tools for checking the authority of a domain, such as that of Ahrefs.
The best tools for working on SEO: we use them too!
Well, we have given several suggestions to improve your website SEO side.
Yeah, but how to put them into practice? There are useful tools that an SEO Agency in Milan can't do without, we tell you the ones we mainly use as well.
Majestic
Majestic informs you if other websites link to yours. It not only identifies external links, but also displays the link text and its quality, history, and more.
A useful tool for understanding the types of platforms that are interested in your content and proposals.
PageSpeed Insights
For ranking purposes, the content of your website is very important to Google, but also the waiting time for the page to load. Pagespeed Insights is a tool that analyzes the speed at which pages on a Web site load and provides detailed recommendations for improving it.
SEMrush
Perhaps the best of the SEO tools.
SEMrush does many things, first and foremost it provides detailed analysis of your traffic volumes, performs targeted searches for the best keywords in your niche, gives you all the data about your competitors.
It then allows you to find out what your competitors' marketing strategies are, giving you useful tools for creating compelling content for your audience, including on social channels.
An all-around service then, definitely comprehensive.
We have come to the end of our tips, which come directly from a Milan SEO Agency that has been in the market for years to help so many businesses grow decisively on the web.
Doing SEO the right way is not easy when you also consider that it has to be done on an ongoing basis, because search engine algorithms change as well as target audience trends.
If you want to climb positions in Google and want to have the support of SHM Studio contact us To address all kinds of questions to us. We are at your disposal!
