SEO Agency Milan, its tips for reaching the first page

What are the tips that a Milan SEO agency can it give you, if you want to improve your online presence and stay ahead of the competition?

In this article, we at SHM Studio will give you valuable tips to better understand what steps to take if you want to apply a successful SEO strategy. The goal is to improve your ranking on Google and other search engines.

Let's start with a basic reasoning: whatever sector you operate in, there are fundamental rules that apply in every field and do not change whether you want to sell physical products or offer services.

For over 10 years of business, we have helped countless companies operating in Milan in this regard. A city rich in innovation and with many opportunities to establish any type of business, but also very competitive. Our experience can therefore be useful to understand what you need to do to establish yourself online and make the most of every potential of the digital world. Above all, if you follow the directions we give you, you will not waste time and you will avoid making very common mistakes.

Keyword research: what you must absolutely avoid getting wrong

The primary goal of a winning SEO strategy is always the same: to increase organic traffic.

Starting to pay for Ads, without even knowing which are the best keywords to target, is an attitude that a Milan SEO Agency serious agency would not encourage.

Think about it: organic traffic can bring people who are truly interested in your services or products to your website, but only if you select the right keywords. And it does so for free, without you having to invest money to create campaigns that might turn out to be fruitless!

When we talk about appropriate keywords, we mean that they must be able to reach the right target audience. If they are wrong, you risk attracting visits that do not generate conversions.

Here are the most frequent mistakes not to make.

Avoid using very generic keywords

For example, "leather wallet" could be a good keyword (of course, traffic volume and competition level need to be analyzed first, but we'll talk about that later). However, if you are interested in selling models mainly for a female audience, you run the risk of bringing users to your site who will be frustrated to see only wallets intended for the fair sex, which do not meet their search intent. It would have been better in this case if you had opted for a keyword like "women's wallet" and also for a long-tail keyword like "women's leather wallet". Keywords must be as specific as possible, to target the slice of the audience you are interested in and who can most make conversions .

Especially at the beginning, do not choose keywords with a high level of competition

As a SEO Agency Milan we have often dealt with clients obsessed with the success of their competitors, and who wanted to rank in the short term with keywords high competition.

Nothing could be more wrong: while on the one hand it is important to know which keywords competitors use, it is a losing strategy to fixate only on them.

Certainly the goal must be to increase organic traffic, but for those keywords that will allow you to generate conversions! And these keywords must be chosen from those that have lower competitiveness , at least at the beginning. In fact, it is possible that keywords with low search volumes may be more suitable for intercepting those users who are more likely to make a purchase through your website.

On-page SEO optimization, everything you need to know to do it best

With the term “on-page SEO” we mean all those procedures necessary to make your website more easily indexed and ranked on search engines.

And when we say all.. we mean really all, from keyword research we've already discussed, to creating valuable content and improving performance.

How to find out if you are doing a correct on-page SEO ? With our clients, we always do a preliminary check to determine the general degree of optimization and understand where to intervene immediately, analyzing these factors:

Website structure

Is your website perfectly navigable, meaning user-friendly? You need to know the bounce rate of the pages to understand if it needs improvement. Rely on the numbers: if the bounce rate is high, something in the platform's structure must be fixed, even if it seems perfect to you.

Content analysis

Website texts must be consistent and never forced, with keywords inserted in the most appropriate way.

In particular, the anchor text must be appropriate and linked to the keyword. Do not place the keyword at the beginning of a sentence and build at least one paragraph with content strictly connected to it. For example, if your keyword is "awnings", build at least one paragraph around the keyword, even if the article's content is more general, focused on "how to best furnish a terrace in the summer season".

An error we often see appearing on our clients' websites is keyword stuffing, which is the presence of an excessive keyword density for the text: this can lead to a decrease in content relevance or even lead to penalties from Google. Keep this value below 4% to avoid incurring penalties.

Meta tags

Meta tags should never be forgotten because they are very important for on-page SEO.

Let's review the concept: the title is a tag that tells search engines what should be considered the page title. It must be descriptive and contain relevant keywords. This helps search engines understand the topic under discussion and helps users decide whether to link to the page in question.

The Meta description is instead a tag that briefly describes the content of the page that appears under the title in the SERP results. It must be as attractive and informative as possible to encourage users to click.

We often come across seemingly perfect sites, which however do not have many of these fields filled in!

It was enough for us to intervene to correct this aspect to achieve these results:

A greater than 100% leap for our client's website!

Internal links

Internal links help better crawl your website and pass page authority ( PageRank ) to all other platform elements, making it easier to rank better in search engine results.

Additionally, internal links can help users stay on your site longer, pushing them to explore more content and increasing the chances of conversion.

Loading speed

Loading speed is a key on-page SEO factor that is often too neglected. Users want to access fast websites and search engines like Google use performance as an important efficiency parameter, so they consider it a ranking factor to all intents and purposes. A good loading speed furthermore, it reduces the bounce rate and is more likely to increase conversion rates for the leads you have acquired.

An element that remains crucial from an SEO perspective: link building as seen by an SEO Agency in Milan

To improve a website's ranking in Google SERPs, on-page SEO is not enough. In fact, it is important to develop and maintain an off-page SEO strategy that optimizes links and all other elements external to your website.

Among off-page SEO optimization strategies, the link building holds fundamental importance.

In fact, Google measures the quality and quantity of incoming links to a website using a ranking method based on the relevance and authority of the source. Considering this data, the page ranking is established on a scale ranging from 0 to 10.

But what does quality link mean?

To evaluate the quality of backlinks, Google studies various elements, such as the domain authority and the popularity of the site from which the link originates.

Then also consider the relevance of the text and how dated the link is; the more recent it is, the more it demonstrates quality.

Fortunately, there are many tools to check the authority of a domain, such as the one by Ahrefs .

The best SEO tools: we use them too!

Well, we have provided several suggestions to improve your website's SEO.

Yes, but how to put them into practice? There are useful tools that a SEO Agency in Milan cannot do without, we will tell you the ones we mainly use as well.

Majestic

Majestic it informs you if other websites link to yours. It not only identifies external links but also displays the link text and its quality, history, and more.

A useful tool to understand the types of platforms that are interested in your content and proposals.

PageSpeed Insights

For ranking purposes, Google considers the content of your website very important, but also the page loading wait time. PageSpeed Insights it is a tool that analyzes the speed at which a website's pages are loaded and provides detailed advice to improve it.

Semrush

Perhaps the best SEO tool.

Semrush it performs many actions, primarily providing detailed analysis of your traffic volumes, performing targeted research for the best keywords in your niche, and giving you all the data related to competitors.

It then allows you to discover your competitors' marketing strategies, offering useful tools to create engaging content for your audience, including on social channels.

An all-around service, therefore, decidedly comprehensive.

We have reached the end of our tips, which come directly from an SEO Agency Milan that has been on the market for years to help many businesses grow decisively on the web.

Doing SEO correctly is not simple, especially considering that it must be done continuously, because search engine algorithms change as do the trends of the target audience.

If you want to climb positions on Google and want the support of SHM Studio contact us to ask us any kind of question. We are at your disposal!