Our services

Three core AI solutions designed to help businesses grow faster, work smarter, and achieve concrete results.

Intelligence
artificial

AI – integration of artificial intelligence into business processes: tailor-made solutions for SMEs and innovation.
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Web

Web – development of custom websites, e-commerce, and web apps to increase visibility, conversions, and digital presence.
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Digital
Marketing

Digital Marketing – high-performing, data-driven campaigns and strategic creativity to maximize ROI and visibility.
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Branding

Strategic Branding – we define a powerful visual identity that distinguishes the brand and converts the audience.
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for
agencies

Agency Services – SHM Studio supports web and marketing agencies with white-label projects and strategic partnerships.
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SEO

SEO – Tailored strategies to climb search engines and increase organic traffic and conversions.
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Social

Strategic Social Media Marketing – Boost your brand with content, engagement, and measurable campaigns.
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Training

Training – Practical courses on AI, automation, LinkedIn Sales Navigator, and AI adoption in agencies and SMEs.
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What they say about us

Discover what people and companies who have chosen us say about us. Their experiences tell the value of our work, every day.

Paolo

P. Colamussi

CEO Mobidoc

Digital professionals who work hard, ranging from web marketing to the development of incredible web portals. Always available and ready to take on new challenges. I couldn't recommend them more!

Riccardo

R. Zampetti

CEO Flex Arena

I have been collaborating with the guys for about two years for the creation of graphics, brochures and, last but not least, for my company's new website.
Davide and the guys offer a 100% serious and professional service. They respect delivery times, know how to organize and tastefully modify the content provided, and offer complete assistance once the work is delivered. Competition is high in this market and I have worked with several agencies, but I assure you it is not at all easy to find partners like them. I absolutely recommend them.

Davide

D. Bricco

Co-founder of the Qqubo agency

We collaborate with them for various projects, especially when our clients come to us with very specific requests. With them you can always count on a super precise, competent and professional partner for your agency.

Alessia A

Alessia Agazzi

Every time I have a doubt, the SHM Studio team is always available and ready to answer. Even after the site delivery, Davide followed me (and still follows me) with patience and professionalism. I feel truly supported! Highly recommended for those looking for continuous and reliable assistance.

Matteo

Matteo Rinaldi

When I decided to renew my company's image, I was full of
doubts. SHM Studio followed me patiently, listening to every need and
proposing innovative solutions. The new website has received compliments from all
our clients. A truly positive experience!

Riccardo b

Riccardo Boschi

Our company was practically invisible on Google, despite our efforts. With the SEO consultancy from Davide and SHM Studio, we finally understood where we were going wrong. After a few months, thanks to constant and transparent work, we reached the first page for our keywords. Highly recommended for those who want concrete results!

ChatGPT Image Apr 2, 2026, 14_00_27

5 Minute Studio

Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation, we decided to proceed. Their team provided a comprehensive digital audit, redesigned our website to improve usability, and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools to allow us to monitor the results. The improvements in our online visibility and lead generation were evident and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.

SHM Studio is the artificial intelligence agency dedicated to businesses in Matera (Basilicata). Like AI agency we support local SMEs with AI consulting , machine learning, process automation, and advanced chatbots integrated with corporate management systems. Free 30-minute audit to evaluate the fastest use cases in your industry.

The business fabric of Matera

The province of Matera is a territory with a distinctive productive fabric, where the tourism sector constitutes the main economic engine thanks to the unique heritage of the Sassi di Matera, recognized by UNESCO. This tourist vocation has generated an ecosystem of hospitality, cultural, and service businesses that require digital innovation to compete internationally. SHM Studio, AI Agency Matera, supports local businesses in the strategic adoption of artificial intelligence, with particular attention to the specific needs of the tourism-cultural sector. We understand the unique challenges of the Matera province: from the seasonality of tourist flows to the enhancement of cultural heritage, from multilingual management to the personalization of the visitor experience. Our AI consulting services are designed to assist hotel businesses, accommodation facilities, cultural operators, and service companies in a concrete path of digital transformation, turning artificial intelligence into a measurable competitive advantage for the Matera territory.

AI use cases for companies in Matera

Businesses in the province of Matera operating in the tourism sector can adopt artificial intelligence in three concrete directions. The digitization of document workflows automatically extracts data from invoices, orders, and contracts, reducing errors and accelerating administrative times. The optimization of production and logistics uses predictive models to anticipate demand, reduce stock, and improve warehouse turnover. The customer care automation with smart chatbots and knowledge bases enables 24/7 customer support, lead qualification, and a significant drop in first-line support tickets. SHM Studio guides companies in Matera through the entire journey, from the initial audit to production deployment, with projects tailored to the company's actual size and continuous post-launch support.

Choosing SHM Studio as an artificial intelligence agency in Matera means having a partner with concrete local experience: projects scaled to the real size of your company, AI consulting ongoing support and zero vendor lock-in. Contact us to discuss the first AI use-case for your Matera-based company.

Artificial intelligence
Potenza

FAQ

La sezione FAQ nasce per offrire risposte chiare e concrete a chi, sentendo parlare di web agency, magari si domanda quali vantaggi possa davvero ottenere da un team di professionisti.

SHM Studio, an artificial intelligence agency, operates across the entire provincial territory of Matera, from the capital city with its UNESCO World Heritage Sassi to towns like Policoro, Pisticci, Montalbano Jonico, and Bernalda. We collaborate with businesses in Metaponto, Nova Siri, Tursi, and inland areas like Tricarico and Irsina. Our operating model combines in-person meetings at company offices with remote working sessions, ensuring effective support regardless of geographic location. This flexibility allows us to serve businesses along the Ionian coast and the Matera hinterland with the exact same quality.

Our main focus in the province of Matera is the tourism and cultural sector, which represents the beating heart of the local economy. We work with hotels, B&Bs, farmhouses, accommodations in the Sassi, tour operators, tourist guides, museums, and cultural spaces. We also partner with tourism-related service businesses such as restaurants, tourist transport, event planning, and local shops. Additionally, we support agricultural companies developing experiential tourism projects and local handicraft manufacturers. Our expertise in artificial intelligence applied to tourism allows us to deeply understand the specific dynamics of the Matera area and offer practical solutions.

The tourism sector is a top priority for SHM Studio. We build AI solutions to personalize guest experiences, multilingual 24/7 support chatbots, demand- and season-based dynamic pricing systems, predictive analytics for tourist flows, and automated booking management. We set up sentiment analysis tools to track online reviews, virtual assistants for info on cultural heritage and itineraries, and tailored recommendation systems. For the Matera area, where cultural tourism meets experiential travel, artificial intelligence is a key enabler for delivering top-notch services and competing with international destinations.

The AI Agency Matera actively collaborates with businesses operating in the UNESCO Sassi district, a unique context that requires technological solutions respectful of cultural heritage. We develop AI virtual assistants for historical-cultural enhancement, intelligent tourist flow management systems to prevent overcrowding, optimized booking platforms for cave houses and historic accommodations, and AI-based augmented reality tools for immersive experiences. We implement contextual machine translation solutions for cultural content and predictive analysis systems to optimize event programming. Artificial intelligence thus becomes a tool for active conservation and economic enhancement of Matera's heritage.

Project timelines vary based on complexity and specific goals. An initial assessment with an AI strategy usually takes 2-4 weeks. Automation pilot projects or chatbot implementations are completed in 1-3 months. More structured initiatives like AI-driven business process redesign, complex system integration, or custom solution development can range from 3 to 6 months. We work in incremental phases with measurable results at every milestone, allowing for constant reviews of the value generated and ongoing adjustments based on business needs.

Costs vary significantly depending on the scope of work, technological complexity, and company size. An initial strategic assessment generally starts at a few thousand euro. Specific automation projects or the implementation of AI tools can range from modest investments for standard solutions to more substantial budgets for custom developments. Our approach always includes a preliminary analysis to define a scalable action plan, with priorities based on the expected ROI. During the first meeting, we evaluate your specific needs together and propose sustainable solutions for your business in Matera.

Data protection is the foundation of all our AI projects. We implement solutions compliant with GDPR and Italian privacy regulations, with particular attention to sensitive data in the tourism sector. We adopt principles of privacy by design, data minimization, encryption, strict access controls, and complete documentation of processing activities. We collaborate with DPOs when necessary and ensure that every AI solution respects the rights of data subjects. For Matera-based companies, we also provide support in overall regulatory compliance, ensuring that technological innovation proceeds in full legal compliance and transparency towards clients and guests.

Every project includes a post-launch support period to ensure full operation of the implemented solutions. We offer continuous maintenance plans with performance monitoring, tech updates, data-driven optimizations, and tech support. For AI solutions, continuous improvement through result analysis and algorithm tuning is essential. We provide internal user training and full documentation. Our goal is to make companies in Matera progressively self-sufficient in daily management, while remaining available for strategic evolutions and new implementations based on growth needs.

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