Site Optimization

SEO + GEO Website Optimization: Performance and Accessibility for AI Crawlers

Abstract 3D of SHM Studio, AI and web agency in Milan

Do you want your website to rank in the top results on search engines based on the strategic keywords you want?

This is the right goal, but it is crucial to ask yourself one question: how does your website performance really work?

A website that has loading errors, slow times or technical bugs will drastically hinder your ultimate goal. Poor performance makes it extremely difficult to scale search engines and limits the increase in qualified traffic and conversions. Speed is the foundation of all SEO success.

Technical excellence for your SEO

To get a site with excellent performance - the essential basis for any further SEO work - you can turn to our team of specialized developers. We take care of solving any technical issues (from cache management and heavy plugins) while keeping intact, indeed improving, all functionality.

After our technical optimization intervention, the road to better SEO will be downhill. We guarantee continuous support in the future as well.

Here are the key steps in our methodology:

Technical Architecture for AI Bots: Schema.org, LLMs.txt, and Crawler Governance

The GEO has a precise technical level. We implement granular schema.org (Article, FAQ, HowTo, Product, Person, Organization), publish and maintain the llms.txt file to declare citable content, manage AI bots in robots.txt, optimize server-side rendering for LLM crawlers, work on entity disambiguation (sameAs, knowledge graph), and canonicalization. A site optimized for SEO + GEO is readable, citable, and attributable by any engine.

1
Technical SEO + GEO Audit: Core Web Vitals, Schema.org, and LLMs.txt
An effective SEO optimization service begins with a comprehensive technical audit and analysis of core web vitals (critical ranking factors for Google). This process identifies and resolves issues such as: page load speed, crawling and indexing errors, site structure analysis, and mobile compatibility. We implement code optimization practices, such as CSS and JavaScript minimization, and correction of crucial files (sitemap and robots.txt).
2
Advanced resource optimization (speed optimization)
Based on the data collected, the next step is to drastically reduce loading time. This includes: compression and lazy loading of images, videos and multimedia resources, implementation of advanced browser and server caching systems, and evaluation of content delivery via content delivery networks (CDNs) for faster global delivery.
3
Improved hosting infrastructure and scalability
The choice of hosting infrastructure is crucial. We make sure your server is robust, reliable and scalable. Based on your traffic and security needs, we can recommend and deploy dedicated servers, cloud hosting or VPS, ensuring that server geolocation is optimal for your target audience.
4
Continuous monitoring and predictive maintenance
Optimizing your website is an ongoing process. We implement monitoring tools to track performance over time and quickly identify emerging issues. We perform regular updates and follow optimization best practices to keep performance high and ensure the best user experience (UX) over time.

Portfolio

AI-based conversational experiences designed to integrate functionality, aesthetics, and brand voice.

Preview of the Acquamarina project by SHM Studio
Aquamarine
Branding for luxury residences in Misano.
CDR Pompe Project Preview: Technical SEO Strategy by SHM Studio
CDR Pumps
Technical SEO for local and foreign visibility
Bonfiglioli Consulting Logo, client of SHM Studio
Bonfiglioli Consulting
UX, Web Design and International SEO
Brembo Project Cover, digital platform for budgets created by SHM Studio
Brembo
A website for budgets and sustainability
Amazon Prime Days Project: High-Performance Landing Page by SHM Studio
Salvatore Aranzulla
Landing page optimized for Salvatore Aranzulla
Careggi Hospital Project: Booking platform by SHM Studio
Careggi Hospital
‘Book my vaccine’: intuitive platform for booking vaccinations
Product Advisor Project: Purchase Guide Platform by SHM Studio
Product Advisor
A digital guide to choosing the best product online
Intea Engineering Logo, client of SHM Studio
Intea Engineering
Intuitive UX to digitize technical complexity
Project preview of the Daniela De Marchi e-commerce store created by SHM Studio
Daniela De Marchi
Tailor-made E-commerce for a “jewelry tailor shop”
Project Octagona preview by SHM Studio
Octagona
Web Design and SEO to communicate expertise in internationalization
Flex Arena Project Cover by SHM Studio
Flex Arena
A new image for stadiums and multipurpose spaces
Solarelit Logo, client of SHM Studio
Solarelit
Visual communication for a renewable energy leader
MIBA Project Preview by SHM Studio
Miba
Multilingual web design and SEO for global expansion
Maspero Elevatori project preview by SHM Studio
Maspero Elevators
Technical leadership and global visibility
Colorizzo e-commerce project preview by SHM Studio
Colorizzo
E-commerce optimized for paints and technical materials
Preview of the Kablee project by SHM Studio
Kablee
Building an international identity
Preview of the Spaesati project by SHM Studio
Spesesati
Tuscany goes social
Cecille Ahrens Project Preview by SHM Studio
Cecille Ahrens
Website, podcast and social strategy for wellness and personal growth