Website optimization

Website optimization for SEO + GEO: performance and accessibility for AI crawlers

Abstract 3D render by SHM Studio, AI and web agency in Milan

Want your website to rank at the top of search engine results for the strategic keywords you care about?

That's the right goal, but it's crucial to ask yourself one question: how is your website's performance really holding up?

A website with loading errors, slow speeds, or technical bugs will drastically hinder your ultimate goal. Poor performance makes it extremely difficult to rank in search engines and limits the increase of qualified traffic and conversions. Speed is the foundation of all SEO success.

Technical excellence for your SEO

To get a website with excellent performance – the essential foundation for any further SEO work – you can turn to our team of specialized developers. We handle resolving any technical issues (from cache management to heavy plugins) while keeping all functionalities intact, even improving them.

After our technical optimization work, the path to better SEO will be smooth sailing. We guarantee ongoing support down the road too.

Here are the key steps of our methodology:

Technical architecture for AI bots: schema.org, llms.txt, and crawler governance

GEO has a precise technical level. We implement granular schema.org (Article, FAQ, HowTo, Product, Person, Organization), publish and maintain the llms.txt file to declare citable content, manage AI bots in robots.txt, optimize server-side rendering for LLM crawlers, work on entity disambiguation (sameAs, knowledge graph), and canonicals. A site optimized for SEO + GEO is readable, citable, and attributable by any engine.

1
Technical SEO + GEO audit: core web vitals, schema.org, and llms.txt
Un efficace servizio di ottimizzazione SEO inizia con un audit tecnico completo e l’analisi dei core web vitals (fattori di ranking critici per Google). Questo processo identifica e risolve problemi come: velocità di caricamento delle pagine, errori di crawling e indicizzazione, analisi della struttura del sito e della compatibilità mobile. Implementiamo pratiche di ottimizzazione del codice, come la minimizzazione di CSS e JavaScript, e la correzione di file cruciali (sitemap e robots.txt).
2
Advanced resource optimization (speed optimization)
Based on the data collected, the next step is to drastically reduce loading time. This includes: compressing and lazy-loading images, videos, and media assets, implementing advanced caching systems for the browser and server, evaluating content distribution via CDN (content delivery network) for faster global delivery.
3
Hosting infrastructure and scalability improvements
Choosing the right hosting infrastructure is crucial. We ensure your server is robust, reliable, and scalable. Based on your traffic and security needs, we can recommend and implement dedicated servers, cloud hosting, or VPS, making sure the server's geolocation is optimal for your target audience.
4
Continuous monitoring and predictive maintenance
Optimizing your website is an ongoing process. We implement monitoring tools to track performance over time and quickly identify emerging issues. We perform regular updates and follow best optimization practices to maintain high performance and ensure the best user experience (UX) over time.

Portfolio

AI-powered conversational experiences, designed to integrate functionality, aesthetics, and brand voice.

Preview of the Acquamarina project by SHM Studio
Aquamarine
Branding for luxury residences in Misano
Preview of the CDR Pompe project: technical SEO strategy by SHM Studio
CDR Pompe
Technical SEO for local and international visibility
Bonfiglioli Consulting logo, client of SHM Studio
Bonfiglioli Consulting
UX, Web Design and international SEO
Brembo project cover, digital platform for budgets by SHM Studio
Brembo
A website for financial statements and sustainability
Amazon Prime Days project: high-performance landing page by SHM Studio
Salvatore Aranzulla
Optimized landing page for Salvatore Aranzulla
Careggi Hospital project: booking platform by SHM Studio
Careggi Hospital
‘I book my vaccine’: intuitive platform for booking vaccinations
Product Advisor project: buying guide platform by SHM Studio
Product Advisor
A digital guide to choosing the best product online
Intea Engineering logo, client of SHM Studio
Intea Engineering
Intuitive UX to digitize technical complexity
Preview of the e-commerce project Daniela De Marchi by SHM Studio
Daniela De Marchi
Custom e-commerce for a “jewelry tailor shop”
Preview of the Octagona project by SHM Studio
Octagona
Web Design and SEO to communicate expertise in internationalization
Flex Arena project cover by SHM Studio
Flex Arena
A new image for stadiums and multipurpose venues
Solarelit logo, client of SHM Studio
Solarelit
Visual communication for a renewable energy leader
Preview of the MIBA project by SHM Studio
Miba
Multilingual Web Design and SEO for global expansion
Preview of the Maspero Elevatori project by SHM Studio
Maspero Elevators
Technical leadership and global visibility
Preview of the e-commerce project Colorizzo by SHM Studio
Colorizzo
Optimized e-commerce for paints and technical materials
Preview of the Kablee project by SHM Studio
Kablee
Building an international identity
Preview of the Spaesati project by SHM Studio
Disoriented
Tuscany goes social
Preview of the Cecille Ahrens project by SHM Studio
Cecille Ahrens
Website, podcast, and social strategy for well-being and personal growth