Abstract 3D render by SHM Studio, AI and web agency in Milan

SHM Studio specializes in advanced keyword research for every industry and market niche.

With years of experience behind us, we've helped agencies and professionals find and use their best-performing keywords, making a real difference to their online presence and search visibility.

Our thorough, careful work aims to give you a clear picture of your current search visibility, identify strategic keywords that grow qualified traffic, improve your conversion rate, and expand your target audience.

Ongoing optimization and targeted ads campaigns

Our keyword research is an ongoing process, not a one-off task. We regularly monitor keyword rankings and create detailed reports that constantly benchmark you against your competitors.

SHM Studio's goal is ambitious: to help you reach your full visibility potential and get the best return from your digital marketing, including keyword lists for targeted, effective Google Ads campaigns.

Here are the key steps of our methodology:

Beyond the keyword: prompt-style queries and conversational questions

Users no longer search with just keywords. They ask AI full questions. For every project, we also map the prompt-style queries and fan-out queries that Google AI Overviews, Perplexity and ChatGPT Search generate for your industry: natural-language questions, sequences of sub-questions, and informational and transactional intents combined. We build a keyword strategy that speaks to both humans and generative AI.

In-depth analysis of your industry and target audience

We start our strategy by getting to know your industry and your target audience's needs inside out. We identify the main topics and the frequently asked questions (conversational queries) users ask. This preliminary phase, backed by trend analysis and market research, helps us define the strategic context for your keywords.

Keyword research tools and AI prompt query mapping

We use advanced keyword research tools such as Google Keyword Planner, SEMrush, Ahrefs and Ubersuggest. We assess competition (keyword difficulty) and search volume for each keyword, identifying those that offer the best balance. This analysis lets us build a targeted list of long-tail keywords and high-value primary keywords for your SEO strategy. Fixing these technical issues is essential to improve user experience (UX) and organic visibility.

Competitive analysis and identifying strategic opportunities

We study the keywords your main competitors use to uncover growth opportunities that haven't been tapped yet. We analyze their content and SEO strategies in detail to spot gaps and new potential keywords. This gives you a competitive edge and keeps your strategy ahead of the curve.