Abstract 3D render by SHM Studio, AI and web agency in Milan

SHM Studio specializes in advanced keyword research for every industry and market niche.

Thanks to our years of experience, we have helped agencies and professionals identify and use the best-performing keywords, decisively improving their online presence and indexing.

Our thorough and careful work aims to: get a clear picture of your current indexing, pinpoint strategic keywords that boost qualified traffic, secure a better conversion rate, and expand your target audience.

Regular optimization and targeted ADS campaigns

Our keyword research is an ongoing process, not a one-time thing. We regularly monitor keyword rankings, creating detailed reports in constant comparison with your competitors.

SHM Studio's goal is ambitious: to help you reach your full visibility potential, ensuring maximum ROI for your digital marketing, including through the preparation of keyword lists for targeted and effective Google Ads campaigns.

Here are the key steps of our methodology:

Beyond the keyword: prompt-style queries and conversational questions

Users no longer just search for keywords, they ask full questions to an AI. For each project, we also map the prompt-style queries and fan-out queries that Google AI Overviews, Perplexity, and ChatGPT Search generate for your industry: natural language questions, sequences of sub-questions, and combined informational and transactional intents. We build a keyword strategy that speaks to both humans and generative AIs.

In-depth analysis of the industry and target audience

We start our strategy by deeply understanding your industry and the needs of your target audience. We identify the main topics and frequently asked questions (conversational queries) that users are searching for. This preliminary phase, backed by trend analysis and market research, helps us set the strategic context for keywords.

Keyword research tools and AI prompt query mapping

Implementiamo l’uso di strumenti avanzati di ricerca keyword come Google keyword planner, SEMrush, Ahrefs e Ubersuggest. Valutiamo la competizione (keyword difficulty) e il volume di ricerca per ciascuna parola chiave, identificando quelle che offrono il miglior equilibrio. Questa analisi ci permette di creare un elenco mirato di long-tail keywords e keyword primarie ad alto valore per la tua strategia SEO. Correggere questi problemi tecnici è essenziale per migliorare l’esperienza utente (UX) e la visibilità organica.

Competitive analysis and strategic opportunity identification

We analyze the keywords used by key competitors to spot untapped growth opportunities. We take a close look at their content and SEO strategies to find gaps and new potential keywords. This gives us a competitive edge and makes sure your strategy is always ahead of the curve.