Organic Visibility and AI Citations: One Strategy, Two Fronts

SHM Studio is the department that has been studying how to scale search engines for years, and today it does so by also including generative engines. We work on the two fronts that drive qualified traffic: classic SEO (Google, Bing) and GEO – Generative Engine Optimization – optimization to be cited by the responses of Google AI Overviews, Perplexity, ChatGPT Search, Claude, and Gemini.

Optimizing for SEO is still the most solid way to bring users to your site; adding GEO is the way to become the source that AI cites when users stop clicking. The two reinforce each other: content written to be cited by LLMs tends to rank better in SERPs as well, and vice versa.

What is GEO (Generative Engine Optimization)?

GEO is the set of techniques to increase the probability that a brand, product, or piece of data will be chosen as a source by AI-generated responses. Instead of just aiming to rank in the top ten blue links, the focus is on being extractable, quotable, and attributable: clear entities, proprietary data, self-contained paragraphs that answer a specific question, structured schema.org, authoritativeness of individual authors, and trust signals that LLMs learn to recognize.

For a company, it means something practical: stop writing “for the keyword” and start writing “for the question” — knowing that the same page must serve a traditional crawler, a Google AI Overview, and a user asking questions in natural language.

Pillars of our SEO + GEO Strategy

How do we generate concrete and lasting results? Through a strategy that covers every aspect of positioning, both on Google and within AI responses.

On-page SEO, off-page SEO, and technical SEO + AI readiness

We will deeply improve the website's structure, content, and authority with advanced SEO techniques, already designed to be understandable by AI crawlers. We will focus on on-page SEO (titles, meta descriptions, Hx structure, granular schema.org), off-page SEO (link building and digital PR for Domain Authority and citation signals), and technical SEO (architecture, crawlability, indexing, AI bot management, and llms.txt file).

Quotable Content: Written for Google and for AI Responses

We write content that answers questions, not just keywords. We structure self-contained paragraphs, proprietary data, clear definitions, and concrete examples, so that LLMs can extract and cite them in Google AI Overviews, Perplexity, ChatGPT Search, Claude, and Gemini. We align all content with E-E-A-T (Experience, Expertise, Authoritativeness, Trust) signals and your brand's identity.

AI SEO Analysis, Monitoring, and Citation Tracking

We measure SEO and GEO together. Beyond organic traffic, rankings, and conversions, we monitor your citations and mentions within generative engines (Perplexity, ChatGPT Search, AI Overviews) and the evolution of brand mention market share. Transparent reports, identification of new opportunities, and continuous optimization of strategies on both fronts.

Generative Engine Optimization (GEO) for AI Search

GEO is our dedicated work to make your brand a citable source for generative AI. We build clear entities and consistent schema.org, write quotable passages that answer specific questions, and work on proprietary data, author authority, llms.txt, and AI bot governance. Objective: to appear in the responses of Google AI Overviews, Perplexity, ChatGPT Search, Claude, and Gemini every time someone searches for what you do.

Explore our SEO + GEO services

In this section, you'll find all our SEO + GEO services, designed to help you grow on two fronts: visibility in traditional search engines (Google, Bing) and citations within the responses of generative engines (Google AI Overviews, Perplexity, ChatGPT Search, Claude, Gemini). We combine advanced analysis, quotable content, technical optimizations, and citation strategies to bring you qualified traffic and brand presence where purchasing decisions are made today.