SEO and GEO Service by SHM Studio for visibility on Google and AI

Organic visibility and AI citations: one strategy, two fronts

Organic positioning today doesn't stop at the first page of Google, but aims to be cited as an authoritative source by generative assistants. As a Milan-based web agency at the forefront of GEO (Generative Engine Optimization) and active on a national scale, SHM Studio structures semantic and entity-rich SEO strategies to multiply the organic visibility and conversions of Italian SMEs.

We work on the two fronts that drive qualified traffic: classic SEO (Google, Bing) and GEO – Generative Engine Optimization – to be cited by the answers of Google AI Overviews, Perplexity, ChatGPT Search, Claude, and Gemini.

Managing SEO is still the most solid way to bring users to your site; adding GEO is the way to be the source that the AI cites when the user no longer clicks. The two things reinforce each other: content written to be cited by LLMs tends to rank better in the SERP as well, and vice versa.

What is GEO (Generative Engine Optimization)

GEO is the set of techniques to increase the probability that a brand, product, or data point is chosen as a source by answers generated by AI engines. Instead of just aiming to rank in the ten blue links, the work focuses on being extractable, quotable, and attributable: clear entities, proprietary data, self-contained paragraphs that answer a specific question, structured schema.org, authority of individual authors, and trust signals that LLMs learn to recognize.

For a company, this means one practical thing: stop writing "for the keyword" and start writing "for the question" — knowing that the same page must serve a traditional crawler, a Google AI Overview, and a user asking questions in natural language.

Pillars of our SEO + GEO strategy

How do we generate concrete and lasting results? Through a strategy that covers every aspect of positioning, both on Google and within AI answers.

On-page, off-page, and technical SEO + AI readiness

We deeply improve the site's structure, content, and authority with advanced SEO techniques, already designed to be easily understood by AI crawlers. We work on on-page SEO (titles, meta descriptions, Hx structure, granular schema.org), off-page SEO (link building and digital PR for Domain Authority and citation signals), and technical SEO (architecture, crawlability, indexing, AI bot management, and llms.txt files).

Quotable content: written for Google and AI answers

We write content that answers questions, not just keywords. We structure self-contained paragraphs, proprietary data, clear definitions, and concrete examples so that LLMs can extract and cite them in Google AI Overviews, Perplexity, ChatGPT Search, Claude, and Gemini. We align all content with E-E-A-T signals (experience, expertise, authoritativeness, trust) and your brand identity.

Analysis, SEO monitoring, and AI citation tracking

We measure SEO and GEO together. In addition to organic traffic, rankings, and conversions, we monitor your citations and mentions within generative engines (Perplexity, ChatGPT Search, AI Overviews) and the evolution of brand mention market share. Transparent reports, identification of new opportunities, and continuous optimization of strategies on both fronts.

Generative Engine Optimization (GEO) for AI Search

GEO is our work dedicated to making your brand a citable source for generative AIs. We build clear entities and consistent schema.org, write quotable passages that answer specific questions, work on proprietary data, author authority, llms.txt, and AI bot governance. Goal: to appear in the answers of Google AI Overviews, Perplexity, ChatGPT Search, Claude, and Gemini whenever someone searches for what you do.

Explore our SEO + GEO services

In this section, you'll find all our SEO + GEO services, designed to help you grow on two fronts: visibility in traditional search engines (Google, Bing) and citations within generative engine responses (Google AI Overviews, Perplexity, ChatGPT Search, Claude, Gemini). We combine advanced analysis, quotable content, technical optimizations, and citation strategies to bring you qualified traffic and brand presence where purchasing decisions are made today.