SHM Studio's SEO and GEO service for visibility on Google and AI

Organic Visibility and AI Citations: One Strategy, Two Fronts

Organic ranking no longer stops at the first page of Google. Today it means being cited as an authoritative source by generative assistants. As a Milan web agency at the forefront of GEO (Generative Engine Optimization) and active nationwide, SHM Studio builds semantic, entity-rich SEO strategies to multiply the organic visibility and conversions of Italian SMEs.

We work on the two fronts that drive qualified traffic: classic SEO (Google, Bing) and GEO – Generative Engine Optimization – so you get cited in the answers of Google AI Overviews, Perplexity, ChatGPT Search, Claude and Gemini.

SEO is still the most solid way to bring users to your site. Adding GEO makes you the source AI cites when users no longer click. The two reinforce each other: content written to be cited by LLMs tends to rank better in SERPs too, and vice versa.

What Is GEO (Generative Engine Optimization)?

GEO is the set of techniques that increase the chances of a brand, product or data point being chosen as a source in answers generated by AI engines. Instead of aiming only to rank among the ten blue links, you work to be extractable, citable and attributable: clear entities, original data, self-contained paragraphs that answer a specific question, structured schema.org, individual author authority, and trust signals that LLMs learn to recognize.

For a business, that means one practical thing: stop writing "for the keyword" and start writing "for the question" — knowing the same page has to serve a traditional crawler, a Google AI Overview and a user asking questions in natural language.

The Pillars of Our SEO + GEO Strategy

How do we deliver concrete, lasting results? With a strategy that covers every aspect of ranking, both on Google and inside AI answers.

On-page, off-page and technical SEO + AI readiness

We improve your site's structure, content and authority in depth with advanced SEO techniques, already designed to be understood by AI crawlers too. We work on on-page SEO (titles, meta descriptions, Hx structure, granular schema.org), off-page SEO (link building and digital PR for Domain Authority and citation signals) and technical SEO (architecture, crawlability, indexing, AI bot management and llms.txt files).

Quotable content: written for Google and for AI answers

We write content that answers questions, not just keywords. We structure self-contained paragraphs, original data, sharp definitions and concrete examples, so LLMs can extract and cite them in Google AI Overviews, Perplexity, ChatGPT Search, Claude and Gemini. We align every piece of content with E-E-A-T signals (experience, expertise, authoritativeness, trust) and with your brand identity.

Analysis, SEO monitoring and AI citation tracking

We measure SEO and GEO together. Beyond organic traffic, rankings and conversions, we track your citations and mentions inside generative engines (Perplexity, ChatGPT Search, AI Overviews) and the evolution of your brand mention market share. Transparent reports, new opportunities identified and continuous optimization of your strategies on both fronts.

Generative Engine Optimization (GEO) for AI Search

GEO is our dedicated work to make your brand a source generative AI can cite. We build clear entities and consistent schema.org, write quotable passages that answer specific questions, and work on original data, author authority, llms.txt and AI bot governance. The goal: appear in the answers of Google AI Overviews, Perplexity, ChatGPT Search, Claude and Gemini every time someone searches for what you do.

Explore Our SEO + GEO Services

In this section you'll find all our SEO + GEO services, designed to grow you on two fronts: visibility in traditional search engines (Google, Bing) and citations inside the answers of generative engines (Google AI Overviews, Perplexity, ChatGPT Search, Claude, Gemini). We combine advanced analysis, quotable content, technical optimization and citation strategies to bring you qualified traffic and brand presence where purchasing decisions are made today.