Graphic design

Custom graphics and strategic digital design: identity and performance

Abstract 3D render by SHM Studio, AI and web agency in Milan

We take a careful and personalized approach to creating web graphics and digital assets, making sure every design not only represents your brand authentically, but is also tuned for web speed and conversions.

We work closely with you to deeply understand your business's values, mission, and identity. During the analysis phase, we consider your target audience and specific goals to ensure the final design is not only aesthetically pleasing but, above all, functional and aligned with your end-users' needs.

Strategic design: usability, UX/UI, and advanced prototyping

The design phase is super detailed, with a heavy focus on usability and user experience (UX).

Our design team uses advanced prototyping tools to create interactive mockups, letting you preview and test the design before it goes live. This step-by-step approach ensures any tweaks can be made quickly and that the final product hits the nail on the head regarding your expectations and technical needs.

Tailored design: your secret weapon to stand out

In a world where looks matter just as much as content, custom and strategic design is your secret weapon to stand out online and everywhere else.

Having a custom design means immediately and uniquely conveying your brand's identity, creating a lasting impression both online and offline. Whether it's a high-performing website, an ad campaign, or product packaging, a unique and eye-catching design grabs your audience's attention, building a visual connection that boosts your brand's image and strengthens its market presence.

1
Initial briefing and strategic research
The first step involves a detailed briefing to gather all necessary information: brand mission, vision, market target, and objectives. This strategic research phase is crucial for channeling creativity towards tangible results.
2
Concept, prototyping, and design system development
Our designers put together graphic concepts that reflect your brand's identity and effectively communicate its values. This includes creating or refreshing your logo, setting up your color palette, picking out fonts, and developing other key visual elements. We'll show you a few different options and tweak them based on your feedback.
3
Creation and rollout of graphic assets
Once you give the final design the green light, we'll get to work making all the graphic assets. We create digital stuff (website layouts, banners, social media pics) and, if you need it, printed goodies (business cards, brochures, packaging). Everything we roll out is designed to keep your brand looking sharp and totally on point.
4
Monitoring, support, and ongoing help
Upon your request, we monitor the performance of various graphic assets (e.g., campaign CTR) to evaluate their communication effectiveness. We collect and analyze data and feedback for future optimizations. We guarantee a continuous update service and step-by-step assistance for support and modifications.

Portfolio

AI-powered conversational experiences, designed to integrate functionality, aesthetics, and brand voice.

Preview of the Acquamarina project by SHM Studio
Aquamarine
Branding for luxury residences in Misano
Preview of the CDR Pompe project: technical SEO strategy by SHM Studio
CDR Pompe
Technical SEO for local and international visibility
Bonfiglioli Consulting logo, client of SHM Studio
Bonfiglioli Consulting
UX, Web Design and international SEO
Brembo project cover, digital platform for budgets by SHM Studio
Brembo
A website for financial statements and sustainability
Amazon Prime Days project: high-performance landing page by SHM Studio
Salvatore Aranzulla
Optimized landing page for Salvatore Aranzulla
Careggi Hospital project: booking platform by SHM Studio
Careggi Hospital
‘I book my vaccine’: intuitive platform for booking vaccinations
Product Advisor project: buying guide platform by SHM Studio
Product Advisor
A digital guide to choosing the best product online
Intea Engineering logo, client of SHM Studio
Intea Engineering
Intuitive UX to digitize technical complexity
Preview of the e-commerce project Daniela De Marchi by SHM Studio
Daniela De Marchi
Custom e-commerce for a “jewelry tailor shop”
Preview of the Octagona project by SHM Studio
Octagona
Web Design and SEO to communicate expertise in internationalization
Flex Arena project cover by SHM Studio
Flex Arena
A new image for stadiums and multipurpose venues
Solarelit logo, client of SHM Studio
Solarelit
Visual communication for a renewable energy leader
Preview of the MIBA project by SHM Studio
Miba
Multilingual Web Design and SEO for global expansion
Preview of the Maspero Elevatori project by SHM Studio
Maspero Elevators
Technical leadership and global visibility
Preview of the e-commerce project Colorizzo by SHM Studio
Colorizzo
Optimized e-commerce for paints and technical materials
Preview of the Kablee project by SHM Studio
Kablee
Building an international identity
Preview of the Spaesati project by SHM Studio
Disoriented
Tuscany goes social
Preview of the Cecille Ahrens project by SHM Studio
Cecille Ahrens
Website, podcast, and social strategy for well-being and personal growth