Abstract 3D render by SHM Studio, AI and web agency in Milan

SHM Studio's job is to define, for each web project, the best SEO strategic plan to guarantee effective and measurable indexation growth.

Our primary goal is to maximize the organic traffic of our clients' websites, and we achieve this through targeted and meticulously planned actions. We implement SEO strategies that ensure tangible and continuously improvable results over time.

Our team of professionals not only boasts years of experience on the web, but also offers you a listening ear and empathy to embrace and achieve together all the ambitious goals you've set for yourself, covering every aspect related to digital marketing.

A methodical and tailored approach for every brand

We develop hyper-personalized SEO strategies for each client. We recognize that every client is a distinct brand with unique needs. Therefore, we work with a meticulous and tailored approach to ensure their presence becomes increasingly established and recognized in the vast digital world.

A roadmap covering Google and generative engines

Our strategy is hybrid by nature. We set ranking goals on traditional search engines and, in parallel, citation goals inside Google AI Overviews, Perplexity, ChatGPT Search, Claude, and Gemini. We map topic-clusters, the fan-out queries that AIs generate for your niche, and the authority signals (E-E-A-T, brand mentions, recognizable authors) needed to be chosen as a source. Each roadmap includes separate KPIs for classic SEO traffic and GEO visibility.

Advanced keyword research and analysis

We kick off our SEO strategy with in-depth keyword research relevant to your industry and target audience. We use advanced tools to spot high-volume keywords with manageable competition. We check out the competition and pinpoint crucial long-tail keywords that draw in the most qualified, high-converting traffic. This phase lays the groundwork for creating relevant content and nailing on-page optimization.

On-page and quotable content for SEO + GEO (E-E-A-T)

On-page optimization is crucial for ranking. We optimize meta tags, header tag structure (Hx), strategic keyword usage, and image optimization. In parallel, we produce original, informative, and high-quality content that satisfies user search intent. Well-written and optimized content not only engages but also increases site dwell time and reduces bounce rate.

Quality backlink building and continuous monitoring

Building backlinks from authoritative sites is crucial for increasing Domain Authority (DA) and improving rankings. We develop a Link Building strategy that includes creating shareable content, networking with industry influencers and bloggers. We implement continuous SEO performance monitoring using analytics tools to measure traffic and conversions, and adapt the strategy based on data and algorithm updates (Regular technical audits).