SHM Studio's job is to define, for each web project, the best strategic SEO plan to ensure indexing growth that is effective and measurable.

Our primary goal is to maximize the organic traffic of our clients' sites, and we achieve this through targeted and carefully crafted actions. We implement SEO strategies that ensure tangible results that can be constantly improved over time.

Our team of professionals not only has years of experience in the web, but also offers you listening and empathy to accommodate and achieve together all the ambitious goals you set for yourself, covering every aspect related to digital marketing.

A methodical approach tailored to each brand

We devise hyper-customized SEO strategies for each client. We recognize that each client is a distinct brand with unique needs. Therefore, we work with a meticulous and tailored approach so that its presence is increasingly established and recognized in the vast digital world.

A roadmap covering Google and generative engines

Our strategy is hybrid by nature. We define positioning objectives for traditional search engines and, in parallel, citation objectives within Google AI Overviews, Perplexity, ChatGPT Search, Claude, and Gemini. We map topic clusters, fan-out queries that AIs generate for your niche, and the authoritative signals (E-E-A-T, brand mentions, recognizable authors) needed to be chosen as a source. Each roadmap includes separate KPIs for classic SEO traffic and GEO visibility.

Advanced keyword research and analysis

We begin our SEO strategy with in-depth research of keywords relevant to your industry and target audience. We use advanced tools to identify high-volume keywords with manageable competition. We analyze competitors and identify crucial long-tail keywords that are capable of attracting the most qualified, high-converting traffic. This phase is the basis for relevant content production and on-page optimization.

On-page content and quotable for SEO + GEO (E-E-A-T)

On-page optimization is critical for ranking. We optimize meta tags, header tags (Hx) structure, strategic use of keywords, and image optimization. In parallel, we produce original, informative, and high-quality content that satisfies users' search intent. Well-written and optimized content not only engages, but also increases site retention and reduces bounce rates.

Quality backlink building and continuous monitoring

Building backlinks from authoritative sites is crucial for increasing domain authority (DA) and improving ranking. We develop a link building strategy that includes creating shareable content, networking with industry influencers and bloggers. We implement continuous SEO performance monitoring using analytical tools to measure traffic and conversions, and adjust the strategy based on data and algorithm updates (Regular Technical Audits).