Our SEO professionals deeply analyze your online platform to precisely identify both its weaknesses and strengths, which are necessary to boost indexing and your organic ranking.

Our SEO investigations address optimization in a 360-degree way, without leaving out any critical aspect: current situation (evaluation of search engine ranking), technical errors (search for bugs and structural problems that negatively impact the overall optimization of the site), strategic keywords (identification of new and better keywords to work on properly).

Trust us to abandon ineffective improvement attempts and unsympathetic tools. Our expertise will provide you with a clear roadmap for action.

Targeted SEO analysis for measurable goals

SHM Studio is by your side in honing your target audience, getting targeted traffic (not just large numbers), and most importantly, always analyzing the status of your competitors. This comprehensive view allows us to identify the best strategies to grow your website measurably and quickly.

Here are the key steps of our advanced SEO diagnosis:

Citation audit in generative engines

In addition to the classic SEO diagnosis, we perform a GEO audit: we measure if and when your brand is mentioned in Perplexity, ChatGPT Search, Claude, Gemini, and Google AI Overviews for relevant queries in your industry. We check for schema.org coverage, the presence of an llms.txt file, content quotability, entity disambiguation, and author authority. We provide a report that indicates exactly where SEO and GEO are strong, where we are losing opportunities, and what to do first.

Keyword analysis, AI fan-out queries, and competition

We start with in-depth keyword research relevant to your industry and target audience. We use advanced professional tools to identify the most relevant keywords, assessing search volume and ranking difficulty. Concurrently, we perform a competitive analysis on the sites of key competitors to carp about their SEO strategies and identify opportunities to differentiate your brand.

In-depth technical audit of the site (core web vitals and UX)

We perform a comprehensive Technical SEO Audit to identify any issues that may negatively affect ranking. This includes: verification of loading speed (core web vitals), analysis of site structure and navigability (architecture), Iidentification of crawling and indexing errors, verification of mobile compatibility (mobile-first indexing). Correcting these technical issues is essential to improve user experience (UX) and organic visibility.

Analysis of content quality and backlink profile

We assess the quality and relevance of existing content, ensuring that it is optimized for the identified keywords and offers value to users (E-E-A-T). We also analyze the site's backlink profile, identifying quality links that contribute positively to domain authority and isolating potentially harmful ones. This analysis is the basis for a future targeted content marketing and link building strategy.