Meta campaigns

Meta ad campaigns (Facebook & Instagram): exact targeting and social ROI

Abstract 3D render by SHM Studio, AI and web agency in Milan

Winning on social media takes Meta advertising strategies that speak straight to your dream audience's heart. Our team guides your business through a smart ad ecosystem (Facebook, Instagram, audience network), turning your budget into real, trackable results.

Algorithms and precision: engaging creativity and advanced tracking

We harness the power of Meta's algorithms paired with their advanced targeting accuracy to put spot-on messages in front of the right people. Our approach is built on:

Advanced tracking technologies (Meta Pixel)

Engaging creativity and persuasive copy

Constant optimization to maximize ROI for your SMB

1
Sophisticated targeting and tracking architecture
The success of Meta campaigns is built on a sophisticated and precise targeting setup. That's why setting up the conversion Meta Pixel is the foundation of our strategy: it lets us track users along their whole customer journey, building custom and super-performing lookalike audiences.
2
Strategic creativity and innovative video/image formats
In the highly competitive social feed landscape, strategic creativity is the differentiating factor. Our approach goes beyond simple aesthetics, focusing on creating: impactful visual and video content, persuasive copy that stands out in crowded feeds, and innovative formats to capture attention in the few seconds available before the scroll.
3
Analytical optimization and click fraud protection
The effectiveness of Meta campaigns relies on an analytical approach to optimization that transforms data into strategic decisions. The process begins with defining campaign objectives aligned with relevant conversion events. We use intelligent algorithms to monitor and resolve critical issues like competitor click fraud, ensuring the budget is spent efficiently.

Portfolio

AI-powered conversational experiences, designed to integrate functionality, aesthetics, and brand voice.

Preview of the Acquamarina project by SHM Studio
Aquamarine
Branding for luxury residences in Misano
Preview of the CDR Pompe project: technical SEO strategy by SHM Studio
CDR Pompe
Technical SEO for local and international visibility
Bonfiglioli Consulting logo, client of SHM Studio
Bonfiglioli Consulting
UX, Web Design and international SEO
Brembo project cover, digital platform for budgets by SHM Studio
Brembo
A website for financial statements and sustainability
Amazon Prime Days project: high-performance landing page by SHM Studio
Salvatore Aranzulla
Optimized landing page for Salvatore Aranzulla
Careggi Hospital project: booking platform by SHM Studio
Careggi Hospital
‘I book my vaccine’: intuitive platform for booking vaccinations
Product Advisor project: buying guide platform by SHM Studio
Product Advisor
A digital guide to choosing the best product online
Intea Engineering logo, client of SHM Studio
Intea Engineering
Intuitive UX to digitize technical complexity
Preview of the e-commerce project Daniela De Marchi by SHM Studio
Daniela De Marchi
Custom e-commerce for a “jewelry tailor shop”
Preview of the Octagona project by SHM Studio
Octagona
Web Design and SEO to communicate expertise in internationalization
Flex Arena project cover by SHM Studio
Flex Arena
A new image for stadiums and multipurpose venues
Solarelit logo, client of SHM Studio
Solarelit
Visual communication for a renewable energy leader
Preview of the MIBA project by SHM Studio
Miba
Multilingual Web Design and SEO for global expansion
Preview of the Maspero Elevatori project by SHM Studio
Maspero Elevators
Technical leadership and global visibility
Preview of the e-commerce project Colorizzo by SHM Studio
Colorizzo
Optimized e-commerce for paints and technical materials
Preview of the Kablee project by SHM Studio
Kablee
Building an international identity
Preview of the Spaesati project by SHM Studio
Disoriented
Tuscany goes social
Preview of the Cecille Ahrens project by SHM Studio
Cecille Ahrens
Website, podcast, and social strategy for well-being and personal growth