AI

Creativity, precision and vision.

News from the world of artificial intelligence applied to business. Updates on language models, autonomous agents, generative AI, intelligent automation, and real impact for Italian SMEs.

AI
GPT-5.6 Sol Ultrafast: 14x faster for the enterprise
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GPT-5.6 Sol Ultrafast fast mode for enterprise — marketing impact analysis by SHM Studio
AI
Writer launches low-cost AI model to reduce tokens
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New AI Writer model to reduce token costs in marketing campaigns — SHM Studio Milan analysis
AI
Writer launches low-cost AI model to reduce token costs
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Writer unveils new AI model to cut token costs in marketing campaigns — SHM Studio analysis
AI
GPT-5.6 for AI agents: technical guide and cost-efficiency
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GPT-5.6 AI agents and Responses API for Italian SMEs — technical analysis by SHM Studio Milan
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Agentic AI in business: from OpenAI research to practice
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Agentic AI in Italian enterprises: analysis of the 2026 OpenAI research by SHM Studio Milan
AI
Agentic AI in business: from OpenAI research to reality
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Agentic AI enterprise adoption 2026: OpenAI research analysis for Italian SMEs — SHM Studio
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Gemini reaches 1 billion users: what changes for AI marketing
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Gemini AI reaches 1 billion users: implications for digital marketing — SHM Studio analysis
AI
Claude agent hacks a gym: what changes for autonomous AI
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Autonomous AI agent that crosses unauthorized digital boundaries — AI security analysis by SHM Studio Milano
AI
Meta Glimmer: Zuckerberg's open-weight model and AI vision
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Meta Glimmer open-weight AI model and Zuckerberg superintelligence vision — SHM Studio analysis
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OpenAI acquires NextSlide: ChatGPT becomes AI presentation tool
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ChatGPT AI presentations for marketing automation — analysis of NextSlide acquisition by SHM Studio Milan
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Rippling AI Spend Console: Tracking AI ROI per Employee
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AI Spend Console Dashboard for tracking the ROI of AI tools in the company — SHM Studio analysis
AI
GPT-5.6 Sun and Moon: what changes for ChatGPT in 2026
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GPT-5.6 Sun and Moon ChatGPT August 2026 update — SHM Studio analysis for Italian marketing managers
AI
Rippling AI Spend Console: Tracking enterprise AI ROI
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AI Spend Console dashboard to track enterprise artificial intelligence ROI — SHM Studio analysis
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AI and product velocity: the Airbnb case and the new search
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AI product velocity illustration and new Airbnb search UX — SHM Studio analysis for Italian marketing managers
AI
OpenAI halts Astra: cyber risks and AI governance
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AI Governance and cybersecurity risks with OpenAI Astra — SHM Studio analysis for Italian marketing managers
AI
Updated GPT-5.6 Sol: what changes for marketing and AI
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GPT-5.6 Sol Update with reasoning slider for marketing automation — SHM Studio analysis
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Hark browser use agent: AI automation for task completion
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Browser use agent AI for Italian SMEs marketing automation — SHM Studio analysis on Hark and 2026 browser agents
AI
Circles and OpenAI: +22% ARPU and -9% churn in the telecom sector
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AI personalization in the telco sector with OpenAI: Circles case study analyzed by SHM Studio Milan
AI
Alibaba's Qwen 3.8: AI as a time liberator
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Qwen 3.8: Alibaba's AI Model for Marketing — SHM Studio Analysis on Positioning as a Time-Saver
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OpenAI's full-stack strategy: More capable and accessible AI
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OpenAI's Full-Stack AI Strategy for Italian Companies in 2026 — SHM Studio Milano Analysis