Marketing

Creativity, precision and vision.

Digital marketing trends, advertising platforms, automation and analytics. Practical news for marketing teams and founders who want data-driven decisions.

Open source X algorithm: what changes for brands and creators
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Stylized screen of the open-source X algorithm with organic reach charts — SHM Studio analysis
Ads in ChatGPT: OpenAI opens up to advertising in 2026
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Ads in ChatGPT: new AI advertising inventory for Italian B2B advertisers — SHM Studio Milan analysis
Automattic's Mesh CRM arrives on Android: AI for contacts
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Mesh CRM Automattic on Android for AI Contact Management in Italian SMEs — SHM Studio Analysis
Meta Creator Studio app: AI assistant for content creators
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Meta Creator Studio standalone app with AI assistant for content creators — SHM Studio analysis for Italian marketing managers
Ads in ChatGPT: OpenAI monetizes the most used chatbot
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Ads in ChatGPT: new advertising opportunities in conversational AI analyzed by SHM Studio Milan
Klaviyo password bug: risk for e-commerce and marketing automation
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Klaviyo exposed password bug: e-commerce and marketing automation security risk analyzed by SHM Studio
YouTube doubles monetization threshold: what changes for creators
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YouTube raises monetization threshold to 8,000 hours: impact on the creator economy and Italian SMEs — SHM Studio analysis
Rippling AI Spend Console: Tracking enterprise AI ROI
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Corporate AI ROI Dashboard with team spending charts — SHM Studio analysis for Italian marketing managers
X abandons Revenue Sharing: Original Content Rewards arrives
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X replaces Revenue Sharing with Original Content Rewards: creator and brand impact analysis — SHM Studio
OpenAI acquires NextSlide: what changes for content marketing
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OpenAI acquires NextSlide to integrate AI presentations into ChatGPT: content marketing analysis — SHM Studio
X abandons Revenue Sharing: Original Content Rewards are coming
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X Original Content Rewards Replaces Revenue Sharing: Impact on Creator Economy and Brands — SHM Studio Analysis
ChatGPT in the world: real data on adoption and behavior
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Global ChatGPT adoption data 2026: usage trends and marketing automation for SMEs — SHM Studio analysis
eBay Live expands globally: what changes for retail
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eBay Live shopping global expansion Italian retail e-commerce — SHM Studio Milan analysis
ChatGPT in the world: real data on adoption and behavior
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ChatGPT Global Adoption Chart with OpenAI Signals Data for Marketing Strategies — SHM Studio Analysis
Klaviyo acquires Elias Torres's agency and focuses on AI agents
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Klaviyo acquires Elias Torres agency to develop AI agents in e-commerce marketing automation — SHM Studio analysis
Reddit AI moderation: less karma, more participation
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Reddit AI moderation reduces karma weight for new users: SHM Studio analysis on the impact on community management
AI E-commerce Search: Shopify +300% orders in Q2 2026
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AI search e-commerce: Shopify Q2 2026 order growth chart analyzed by SHM Studio Milan
Walmart acquires Vibe.co: CTV advertising and retail media
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CTV advertising and retail media network: Walmart acquires Vibe.co — SHM Studio analysis for the Italian market
OpenAI brand trip influencer: the case that divided the web
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OpenAI influencer brand trip backlash: strategic analysis of the case for digital marketing — SHM Studio
Spotify AI remix and cover: Merlin joins the project
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Spotify AI remix and cover with Merlin partnership 2026 — strategic analysis for marketing managers by SHM Studio