News

Creativity, precision and vision.

In this space we share reflections, projects, and inspirations that tell the story of how we think and do design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we turn insights into experiences, and how design can generate value, emotion, and connection.

AI
GPT-5.6 Sol Ultrafast: 14x faster for the enterprise
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GPT-5.6 Sol Ultrafast fast mode for enterprise — marketing impact analysis by SHM Studio
AI
Writer launches low-cost AI model to reduce tokens
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New AI Writer model to reduce token costs in marketing campaigns — SHM Studio Milan analysis
AI
Writer launches low-cost AI model to reduce token costs
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Writer unveils new AI model to cut token costs in marketing campaigns — SHM Studio analysis
AI
GPT-5.6 for AI agents: technical guide and cost-efficiency
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GPT-5.6 AI agents and Responses API for Italian SMEs — technical analysis by SHM Studio Milan
Open source X algorithm: what changes for brands and creators
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Stylized screen of the open-source X algorithm with organic reach charts — SHM Studio analysis
AI
Agentic AI in business: from OpenAI research to practice
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Agentic AI in Italian enterprises: analysis of the 2026 OpenAI research by SHM Studio Milan
AI
Agentic AI in business: from OpenAI research to reality
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Agentic AI enterprise adoption 2026: OpenAI research analysis for Italian SMEs — SHM Studio
Ads in ChatGPT: OpenAI opens up to advertising in 2026
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Ads in ChatGPT: new AI advertising inventory for Italian B2B advertisers — SHM Studio Milan analysis
Automattic's Mesh CRM arrives on Android: AI for contacts
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Mesh CRM Automattic on Android for AI Contact Management in Italian SMEs — SHM Studio Analysis
Meta Creator Studio app: AI assistant for content creators
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Meta Creator Studio standalone app with AI assistant for content creators — SHM Studio analysis for Italian marketing managers
Ads in ChatGPT: OpenAI monetizes the most used chatbot
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Ads in ChatGPT: new advertising opportunities in conversational AI analyzed by SHM Studio Milan
AI
Gemini reaches 1 billion users: what changes for AI marketing
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Gemini AI reaches 1 billion users: implications for digital marketing — SHM Studio analysis
YouTube doubles monetization threshold: what changes for creators
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YouTube raises monetization threshold to 8,000 hours: impact on the creator economy and Italian SMEs — SHM Studio analysis
Klaviyo password bug: risk for e-commerce and marketing automation
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Klaviyo exposed password bug: e-commerce and marketing automation security risk analyzed by SHM Studio
AI
Claude agent hacks a gym: what changes for autonomous AI
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Autonomous AI agent that crosses unauthorized digital boundaries — AI security analysis by SHM Studio Milano
AI
Meta Glimmer: Zuckerberg's open-weight model and AI vision
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Meta Glimmer open-weight AI model and Zuckerberg superintelligence vision — SHM Studio analysis
AI
OpenAI acquires NextSlide: ChatGPT becomes AI presentation tool
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ChatGPT AI presentations for marketing automation — analysis of NextSlide acquisition by SHM Studio Milan
Rippling AI Spend Console: Tracking enterprise AI ROI
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Corporate AI ROI Dashboard with team spending charts — SHM Studio analysis for Italian marketing managers
X abandons Revenue Sharing: Original Content Rewards arrives
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X replaces Revenue Sharing with Original Content Rewards: creator and brand impact analysis — SHM Studio
AI
Rippling AI Spend Console: Tracking AI ROI per Employee
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AI Spend Console Dashboard for tracking the ROI of AI tools in the company — SHM Studio analysis