News

Creativity, precision and vision.

In this space we share reflections, projects, and inspirations that tell the story of how we think and do design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we turn insights into experiences, and how design can generate value, emotion, and connection.

AI
Scorecard ROI per l’AI: misurare il valore reale degli agenti
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Scorecard ROI AI con metriche useful work e cost per task — analisi SHM Studio per PMI italiane
Beehiiv AI Copilot: growth e analytics per newsletter
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Beehiiv AI Copilot per growth e analytics newsletter — analisi SHM Studio per marketing manager italiani
X e Grok AI contro il content theft: cosa cambia per i creator
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X usa Grok AI contro il content theft per proteggere i creator: analisi strategica di SHM Studio
Google Vids AI avatar: video marketing con il tuo volto digitale
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Google Vids avatar AI per video marketing personalizzato — analisi strategica SHM Studio per marketing manager
Whatnot Acquires Shaped: Real-Time ML for Live Shopping
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Recommendation engine real-time for live shopping: analysis of Whatnot-Shaped acquisition — SHM Studio
AI
ChatGPT Work for Sales Teams: B2B Operational Guide
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ChatGPT Work for B2B Sales Teams: Pipeline Automation and Forecasting — SHM Studio Milan
SEO
Google Images gets a makeover: personalized discovery arrives
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Google Images Redesign 2026 With Personalized "For You" Gallery: Impact on Visual E-commerce SEO — SHM Studio Analysis
AI
Google and AI causes for publishers: what changes for content
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AI Training Copyright Google Publisher: Implications for Content Marketing Analyzed by SHM Studio Milano
AI
ROI dell’AI agentiva: framework per gestire il budget
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Framework for ROI of AI Agents for Italian SMEs — Metrics and Budget Analysis by SHM Studio Milano
AI
GPT-5.6 Sol automatically deletes files: governance risks
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GPT-5.6 Sol autonomously deletes files: risks for corporate governance analyzed by SHM Studio
X changes algorithm: mutual followers and organic reach
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Algorithm X and Mutual Followers: Impact on Organic Brand Reach — SHM Studio Milano Analysis
AI
Proprietary AI Models: Strategic Risks for Businesses
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Strategic Risks of Proprietary AI Models for Italian SMEs — SHM Studio Milan Analysis
OpenAI Prompting Guide: Framework for Marketers
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Framework prompting guide OpenAI for Italian marketers — operational analysis SHM Studio Milan
AI
Oak Lab by Rich Sutton: AI agents that learn by themselves
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Self-Learning AI Agents: Rich Sutton's Oak Lab and Implications for Marketing — SHM Studio Analysis
AI
Claude Fable 5 vs. GPT-5.6 Solutions: AI Premium Price War
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Comparison: Claude Fable 5 vs. GPT-5.6 - AI Premium Price War 2026 — SHM Studio Milano Analysis
Meta removes AI feature on Instagram after protests
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Meta Removes AI Feature on Instagram After Creator Protests - SHM Studio Analysis for Italian Marketing Managers
LinkedIn and AI-generated content: The 41% in the posts is artificial
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LinkedIn AI-generated content 2026: SHM Studio analysis on authenticity and AI slop in long-form posts
Cookie stuffing: the Phia case and the risks for affiliates
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Illustration of Cookie Stuffing and Affiliate Marketing Fraud: E-commerce Risk Analysis and Compliance — SHM Studio
AI
ChatGPT Work Agent: Multi-app automation for marketing
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ChatGPT Work Agent for Digital Marketing Automation and Content Production in SMEs — SHM Studio Analysis
Meta and DSA: EU fine for infinite scroll and algorithms
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Meta Faces EU Scrutiny Over Infinite Scroll and DSA Algorithms: Advertising Impact Analysis | SHM Studio Milano