News

Creativity, precision and vision.

In this space we share reflections, projects, and inspirations that tell the story of how we think and do design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we turn insights into experiences, and how design can generate value, emotion, and connection.

Google AI Voice in Gmail, Docs and Keep: What Changes
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Google AI voice in Gmail, Docs, and Keep for email marketing and content creation — SHM Studio analysis
AI
Meta Muse Spark: 95% discount for sharing data
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Meta Muse Spark Discount 95% for AI Data Sharing: Strategic Analysis for Italian Companies — SHM Studio
AI
OpenAI Astra: the new AI model for browsers and computer use
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OpenAI Astra AI model for browser use and marketing automation — SHM Studio analysis for Italian SMEs
TikTok voice comments and polls: what changes for brands
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TikTok voice comments and interactive polls for Italian brands — strategic analysis by SHM Studio Milan
Google ad tech ruling: no breakup, but new obligations
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Google Ad Tech Ruling 2026: No breakup, but new operational obligations — SHM Studio Analysis
Adobe in Slack: Express, Premiere, and Acrobat in the workflow
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Adobe Express, Premiere, and Acrobat integrated into Slack for marketing workflows — SHM Studio Milan analysis
AI
AI agents in business workflows: three real case studies
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AI agents that transform business workflows into operational capabilities — SHM Studio analysis on Basis, Clay, and Exa Labs
Anker MindBase: l’hub AI locale che ridisegna la smart home
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Local AI smart home hub Anker MindBase with Matter protocol — SHM Studio analysis for Italian companies
Amazon Alexa Shopping AI anti-scam: what changes for retail
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Amazon Alexa AI anti-scam for digital retail — strategic analysis by SHM Studio for Italian marketing managers
AI
Claude Fable 5.1: Agency Work Costs -45% for Businesses
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Claude Fable 5.1 Reduces Agency Work Costs for 45%: SHM Studio Analysis for Italian Marketing Managers
AI
OpenAI ritarda Astra dopo l’hack di Hugging Face
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AI Safety and OpenAI Astra Delay After Hugging Face Hack — SHM Studio Analysis for Italian Businesses
AI
AIR Raises 50M$ to Manage Enterprise AI Agents
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Enterprise AI agent governance: discovery and continuous vetting according to SHM Studio Milano
Alexa purchase notifications: how Update Me When works
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Alexa custom notifications for e-commerce purchase triggers, SHM Studio analysis on voice commerce Italy
Google Photos vs Canva: Generative AI redesigns design
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Google Pics vs Canva: Generative AI Comparison for Design and Content Marketing — SHM Studio Analysis
FTC v. Amazon: Hidden ad surcharge and impact on retailers
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FTC vs Amazon Analysis on Hidden Advertising Surcharges: Implications for Italian Retailers According to SHM Studio
Instagram limits undeclared AI profiles: what changes
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Instagram AI Profiles Limited in Reach: Impact on Influencer Marketing and Creator Economy — SHM Studio Analysis
ChatGPT Ads at $1B ARR: What This Means for Italian SMEs
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ChatGPT Ads Reaches $1 Billion ARR: Analysis for Italian SMEs by SHM Studio Milano
SEO
Google auto-expands AI Overviews: what changes for SEO
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Google AI Overviews auto-expansion impact on organic CTR and SEO — SHM Studio analysis
SEO
Google auto-expands AI Overviews: what changes for SEO
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Google AI Overviews auto-expand compress organic links: SEO impact and CTR analysis — SHM Studio
$18 Billion Meta Settlement: What Changes for Minor's Data
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Meta 18 billion settlement and minor data: privacy implications for Italian marketers — SHM Studio analysis