SHM Studio > Portfolio > Acquamarina
Acquamarina
Branding for luxury residences in Misano
Client:
Acquamarina
Sector:
Real Estate
Year:
2025
Services:
Branding, Brochure, Editorial Design
Brand Identity development for the Acquamarina residential complex: strategy, logo design and visual communication to position the property in the luxury real estate market of Misano Adriatico.
01 — The Project:
The Acquamarina residential complex needed a solid Brand Identity, one that could convey the elegance and prestige at the heart of the project. The main goal was to position the brand in the luxury segment of the Misano Adriatico real estate market, highlighting both the architecture and the exclusivity of the location.
LOGO DRAWING · idea [the real logo vector is drawn line by line, then the finished mark appears]
LARGE FORMAT · construction site signage
02 — The challenge:
The goal was to turn abstract concepts like exclusivity, refinement and a bond with the local area into a concrete, recognizable visual ecosystem.
The key points of the creative challenge were:
Stylistic balance:
Blending modern, essential lines with nods to local tradition.
Visual storytelling:
Conveying the high-end lifestyle that comes with the residence.
Versatility across applications:
Ensuring the brand stays legible and impactful on every medium, from construction site signage to digital channels.
Brochure · cover#001A2B#184059#18577A#4B96C2#F4F3EFPalette
Brochure · map
BrochureBrochure · cover#001A2B#184059#18577A#4B96C2#F4F3EFPaletteBrochure · mapBrochureBrochure · cover#001A2B#184059#18577A#4B96C2#F4F3EFPaletteBrochure · mapBrochure03 — The approach:
The creative process began with a strategic analysis of the target audience and the local competitive landscape, in order to define a unique positioning. The key steps included:
Logo Design:
Creation of a mark with fluid, elegant lines, inspired by the movement of the waves and the light typical of the Riviera.
Color Palette:
A selection of corporate colors built on deep blue and gold, instantly evoking reliability, luxury and serenity.
Brand System:
Development of a complete graphic identity to consistently cover every touchpoint, offline and online.
