SHM Studio > Portfolio > Scyavuru
Scyavuru
E-commerce, packaging and AI SEO for the taste of Sicily
Client:
Scyavuru
Sector:
Food & Agri-food
Year:
2026
Services:
Packaging, E-commerce, SEO, SEO for AI
We guided a Sicilian farm, active since 1950 and present in more than 60 countries, into a direct digital channel: new labels for the Gourmet line, a custom WooCommerce e-commerce store for B2C and B2B alongside Amazon, and content built for Google and AI answer engines, in five languages.
01 — The Project:
Scyavuru makes spreadable creams and nut pastes in Ribera, Sicily, with a fully in-house supply chain: from fruit to jar. The brand was strong, but its digital channel wasn't: an outdated corporate website, a separate Shopify shop, and almost all Google visits came from people who already knew the name. The goals:
02 — The challenge:
A project with many fronts open at the same time and a launch date to meet:
A complex catalog:
more than 50 products across 5 collections, sizes from 200 g to 3 kg, and technical data sheets to turn into clear, appealing product pages.
Two different audiences:
the consumer who buys online and the business looking for private label, co-packing or professional sizes.
A delicate migration:
shutting down Shopify without losing customers, newsletter subscribers and rankings.
International markets:
reaching Germany, France and Spain with native content, not simple translations.
03 — The approach:
We worked on product, platform and content as one single project:
Packaging
One single label system in place of the four or five different styles that built up over time. We started with the 10 products of the Gourmet line: pastel backgrounds for each flavor, gold details and the family signature clearly visible, for a premium, Sicilian look.
E-commerce and marketplaces
WooCommerce built with the experience of a Shopify store (filters by collection and flavor, wishlist, cart with a free shipping threshold, fast checkout, B2B area activated with a VAT number) and the launch on Amazon, with Brand Registry and 10 optimized product listings.
Content that sells
111 product photos, a "flavor passport" drawn from the technical data sheets, 11 category guides, 20 new Sicilian recipes, aerial videos of the plant and AI-generated animations.
SEO for Google and for AI
Structured data, FAQs and TL;DR summaries on every recipe, author pages and our SHM Translate plugin to publish in 5 languages.
04 — Results achieved
impressions on Google after launch
clicks from organic search
clicks from non-branded searches
languages, with over 590 pages translated
total impressions in 12 months · from 10–20 to 390–430 mentions a day
Before / After
