SHM Studio > Portfolio > Ver.O
Ver.O.
An AI platform for reporting scams and counterfeits
Client:
Ver.O.
Sector:
Consumer protection · Funded projects
Year:
2025–2026
Services:
UX & structure, Web development, AI & Automation, Advertising
Extension:
For Ver.O., the Codici project funded by MIMIT, we designed and developed a complete system for collecting consumer reports: a Telegram bot, a Chrome extension, a landing page and a management system that analyzes cases with artificial intelligence. Released as open source, it now stores over 1,500 logged cases.
01 — The Project:
Ver.O. stands for “verify the original” (verificare l’originale). It's the free service Codici uses to help consumers spot counterfeit products, fake DOP and IGP designations and suspicious online offers, and report them in seconds. We were asked to build the whole tool, from the user's first click to the operators' work, with binding deadlines and results to report to the Ministry. The goals:
My answers are generated automatically and may contain inaccuracies: they don't replace the advice of one of our operators. Type "operatore" at any time to speak with a member of the team (Mon-Fri, 9-13 and 14-17).
To protect your privacy, please don't enter health data, documents or bank details in the chat.
Go ahead: how can I help you today?
Practical steps:
- Gather your ticket, boarding pass and receipts for any expenses.
- Note the scheduled and actual flight times.
- Keep all communications from the airline.
- Send the airline a written complaint.
To file a report and send your documents, use the Assistenza Smart form: https://codici.org/servizi/assistenza-smart/
Or type operatore to speak with our team (our operators are available Monday to Friday, 9-13 and 14-17).
02 — The challenge:
A public tool must be simple for those who report, efficient for those who handle the cases and transparent for those who fund it:
Zero friction for people reporting:
anyone who has just seen a suspicious offer won't fill out long forms. An email, a screenshot and a note are enough.
Many cases, a small team:
the first level of analysis had to be automatic, leaving operators in control of each case.
Firm deadlines:
deliveries with tight contractual deadlines and no room for delays.
Everything verifiable:
open source code, exportable and anonymizable data, reports citing the source of every number.
DesktopSection
MobileFormDesktopSectionMobileForm
TabletProject page
MobileLanding pageTabletProject pageMobileLanding page03 — The approach:
We built a single flow, from the user's first click to the closing of the case:
Three entry points, one flow
A Telegram bot, a Chrome extension that opens the form in one click, and the vero.codici.org landing page to learn about the service and sign up. Every report lands in the management system instantly.
AI analysis
The system reads the screenshot, recognizes the site address and visible information, describes the case and pre-fills the record. The image stays archived as evidence.
Management system for operators
A dashboard with statuses, roles and permissions, an automatic 7-day deadline with an alert to the manager, and a history of every communication. Codici's monitoring logs were imported without passing through the AI, so cases already worked on stayed untouched.
Visibility and closure
Meta campaigns for sign-ups and traffic to the bot, TikTok videos, periodic reports for accountability and a final open source release (GPL v3) with technical documentation.
04 — Results achieved
reports logged in the management system, 1,504 already closed
people reached by the campaigns
Italian regions reached
views on Facebook, Instagram and TikTok
