SHM Studio > Portfolio > Codici
Codes
Website, AI and campaigns for those who defend consumers
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Go ahead: how can I help you today?
Practical steps:
- Gather your ticket, boarding pass and receipts for any expenses.
- Note the scheduled and actual flight times.
- Keep all communications from the airline.
- Send the airline a written complaint.
To file a report and send your documents, use the Assistenza Smart form: https://codici.org/servizi/assistenza-smart/
Or type operatore to speak with our team (our operators are available Monday to Friday, 9-13 and 14-17).
Client:
Codes
Sector:
Nonprofit sector & Consumer protection
Year:
2025–2026
Services:
UX & structure, Web development, AI & Automation, Advertising
We redesigned codici.org from scratch, the website of a national consumer association: new architecture, custom interface, online services and an AI assistant trained on citizens' real questions. With Meta and Google campaigns, the site became a digital help desk that collects concrete requests for help every month.
01 — The Project:
Codici defends the rights of citizens and consumers every day: utility bills, canceled flights, healthcare, scams, credit. The old website held years of articles, press releases and services, but it didn't guide people arriving with a problem to solve. We were asked to build a new digital presence that could turn visits into requests for help, with measurable goals to report on. The goals:
02 — The challenge:
The project had to bring together a large body of content, a very broad audience and goals to prove data point by data point:
A huge archive not to be lost:
years of articles and press releases to migrate without losing the rankings earned on Google.
A broad, non-technical audience:
people of all ages, often on smartphones, who need to understand right away who to turn to.
Immediate answers, without losing the human touch:
operators work during desk hours, but questions arrive at all hours.
Results to prove:
thresholds for visits, people reached and contacts set from the start.
Desktop
TabletInner pageForm
Mobile
Inner pageSectionCampaignDesktopTabletInner pageFormMobileInner pageSectionCampaign03 — The approach:
We worked together on design, content, artificial intelligence and campaigns:
Design and architecture
Custom interface study and design boards, navigation built around people's needs and a dedicated form for each service: support, scam stop, medical malpractice, Ryanair check-in, 5x1000 and online membership.
Lossless migration
Transfer of historical articles with redirects, migration of newsletter subscribers with automated sends, privacy and accessibility.
Smart Assistant
An AI chatbot built on a structured knowledge base (the association's FAQs, checklists for each type of case, site pages and answers validated by operators). It guides people, collects useful documents and, on sensitive cases like medical malpractice or usury, hands the conversation to a person during desk hours.
Campaigns and measurement
Fourteen Meta and Google campaigns built on real cases handled by Codici, with lead collection and membership. Every form asks “How did you find us?” and every contact is counted.
04 — Results achieved
website visits driven by ads, over 10 times the goal
qualified leads in seven and a half months
people reached by the campaigns
requests for help per month, up from 28 to 85
Before / After
[Before = codici.org, January 2025 (Wayback Machine) · After = today's website]
