SHM Studio > Portfolio > Electraline
Electraline
Product catalog connected to the ERP system, across four markets
Client:
Electraline
Sector:
Electrical equipment & Manufacturing
Year:
2024–2025
Services:
Web development, Integrations, Security & Hosting
We designed and developed the technical interface that connects Electraline's company ERP to the online product catalog: data arrives automatically every day, becomes complete product pages for Italy, France, Spain and Portugal, and generates the technical data sheet and certificate of conformity in PDF on its own.
01 — The Project:
Electraline makes and distributes electrical equipment for home, garden, industry and installations: extension cords and cable reels, power strips, plugs and adapters, CEE solutions, home automation, lighting, cable trunking and cables. Over 4,000 items sold in 20 markets, with technical and logistics information that changes from country to country. They needed a single digital catalog, always aligned with the ERP and easy for resellers and installers to browse. The goals:
1 · ERP
Data starts here: items, technical attributes, markets, certifications.
2 · SYNC ENGINE
Every day it reads the file, creates or updates product pages and applies the rules of each market.
3 · ONLINE CATALOG
Resellers and installers find the product, filter it and download the PDF documents.
02 — The challenge:
The catalog had to be built from ERP data, not entered by hand. The challenges to solve:
Market-specific data:
the same item may be available in Italy but not in France, with different descriptions and attributes for each country.
Heterogeneous technical data:
over 35 technical and logistics fields, with codes to be turned into readable values (IP protection rating, yes/no, packaging).
Mandatory documentation:
technical data sheet and certificate of conformity with the right directives, standards and registered office for each market.
Media and brochures:
photos, videos and brochures to be matched automatically to the item code and language.
Desktop
Tablet
Search and filters
Mobile
Subcategories
MobileCategoryDesktopTabletSearch and filtersMobileSubcategoriesMobileCategory03 — The approach:
We built a sync engine between the ERP and the catalog, on a dedicated server we configured for security, backups and updates:
ERP connection
an automatic daily export drops the catalog file on the server; the sync engine reads it and creates or updates product pages with no manual work.
Rules by market
visibility, copy and brochures managed for Italy, France, Spain and Portugal; images and videos linked to the item code.
Documents generated on the fly
for every product the catalog creates a technical data sheet and certificate of conformity in PDF, in the chosen language and in English, with the market's registered office.
Easy browsing
search by code, EAN and keyword, technical filters that appear only when the data exists, galleries with photos and videos.
Design: Exeen · Development and integrations: SHM Studio
04 — Results achieved
the catalog realigns itself with the ERP every day
markets served by a single catalog
PDF documents generated automatically for every product
technical and logistics fields synced for each item
