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Powy

Web development, AI SEO and security for electric vehicle charging

Web development Integrations SEO for AI Security & Hosting

The homepage on a tablet, the page scrolls

Local page: charging stations in the province of Milan

HERO LOOP · home, local page, glossary

Client:

Powy

Sector:

Energy & Electric mobility

Year:

2024–2026

Services:

Web development, Integrations, SEO for AI, Security & Hosting

Since 2024 we have been supporting Powy, an electric vehicle charging network in Italy and Spain, in the evolution of powy.energy: new pages and landing pages, over one hundred local pages by region and province, integrations with the app, CRM and consent management, SEO and AI engine optimization, security, hosting and ongoing maintenance.

01 — The Project:

Powy installs and operates charging stations for electric cars in shopping centers, hotels, parking lots, service areas and public spaces: over 1,400 charging points in more than 300 cities. The powy.energy site speaks to two audiences, in three languages: the companies and organizations that host the chargers and the drivers who charge with the app. Powy was looking for a technical partner able to grow the site without ever taking it offline. The goals:

01New B2B partners: dedicated pages and landing pages for every sector.

02Get found: on Google and in AI engine answers, locally too.

03Security, speed and continuity: for a high-traffic site.

TABLET · the site on a tablet

02 — The challenge:

Working on a live site with significant traffic and a marketing team that updates content on its own:

Growing without interruptions:

every update prepared in a development environment and published with zero downtime, in Italian, English and Spanish.

Local presence:

helping people find stations region by region, in Italy and Spain.

Data scattered across multiple systems:

app FAQs, forms feeding the CRM, cookie consent and analytics, all to keep in sync.

Security and performance:

an exposed, busy site needs protection, and on smartphones it was slow.

Touchpoint[one row drifting]

Desktop

Inner page

Mobile

Inner page

Tablet

Local page

Mobile

Desktop

Inner page

Mobile

Inner page

Tablet

Local page

Mobile

03 — The approach:

We work on the site on an ongoing basis, with a dedicated development environment and zero-downtime releases:

Design and development

New homepage, About us, Contacts, dedicated landing pages (like the one for hotels), author pages, glossary, a "Calculate your earnings" calculator and a system of local pages with a station map, all editable from the backend.

Custom integrations

App FAQs synced across the three languages, forms connected to the CRM, consent log and analytics that respect user choices.

SEO and GEO

Structured data for AI engines (organization, FAQ, charging stations), redirects, canonicals, accessibility and a speed plan. Core Web Vitals passed.

Security and hosting

Hardening, firewall, a server managed by us and maintenance checks twice a month with reports. The site was secured and prepared for a penetration test.