Our services
What they say about us
Discover what people and companies who have chosen us say about us. Their experiences tell the value of our work, every day.
P. Colamussi
Digital professionals who work hard, ranging from web marketing to the development of incredible web portals. Always available and ready to take on new challenges. I couldn't recommend them more!
R. Zampetti
I have been collaborating with the guys for about two years for the creation of graphics, brochures and, last but not least, for my company's new website.
Davide and the guys offer a 100% serious and professional service. They respect delivery times, know how to organize and tastefully modify the content provided, and offer complete assistance once the work is delivered. Competition is high in this market and I have worked with several agencies, but I assure you it is not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We collaborate with them for various projects, especially when our clients come to us with very specific requests. With them you can always count on a super precise, competent and professional partner for your agency.
Alessia Agazzi
Every time I have a doubt, the SHM Studio team is always available and ready to answer. Even after the site delivery, Davide followed me (and still follows me) with patience and professionalism. I feel truly supported! Highly recommended for those looking for continuous and reliable assistance.
Matteo Rinaldi
When I decided to renew my company's image, I was full of
doubts. SHM Studio followed me patiently, listening to every need and
proposing innovative solutions. The new website has received compliments from all
our clients. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With the SEO consultancy from Davide and SHM Studio, we finally understood where we were going wrong. After a few months, thanks to constant and transparent work, we reached the first page for our keywords. Highly recommended for those who want concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation, we decided to proceed. Their team provided a comprehensive digital audit, redesigned our website to improve usability, and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools to allow us to monitor the results. The improvements in our online visibility and lead generation were evident and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
Real estate marketing in Tuscany today must answer a precise question: how do you sell a residential project when the regional market is growing, but the capital city is slowing down and growth is shifting to municipalities that buyers know little about? For a construction company or a developer, it's no longer enough to publish the ad and wait: you need to present the construction site as a product, even before it's finished, and reach the right people at the moment they are considering a purchase. The result that matters isn't clicks, but site visits and signed offers.
We work with construction companies, developers, and structured real estate companies that want to better sell their projects, from new residential complexes to the redevelopment of historic buildings. We were born in Milan over ten years ago, we work with companies all over Italy, and for every project, you have a senior person as a direct contact, who coordinates strategy, materials, and campaigns.
What we offer to companies looking for real estate marketing
An identity for every project
A residential project sells better if it has a name, a character, and a clear promise. With the Branding we build the project's identity: naming, logo, palette, tone of voice, and coordinated materials, from the construction site sign to the brochure. It's the first step to avoid looking like just another listing on the portals.
Real estate rendering and virtual tours take center stage
Buyers off-plan need to be able to imagine the finished home. Real estate renderings and virtual tours are your most compelling material: we put them at the center of the story, organized by unit type, with readable floor plans, finishes, and views, and we reuse them consistently across the website, campaigns, and sales meetings.
A website dedicated to the project
We create Websites project websites or dedicated sections on the company site, featuring unit availability, downloadable documents, and contact forms that ask for the info our sales team needs. Every lead comes with its source tracked, so you know which channel actually brings visitors to the site, not just clicks.
Targeted advertising for the construction company
With the Meta campaigns reach those who live or work in the areas relevant to your project, with different messages for families, investors, or foreign buyers. The google ads campaigns they target people already looking for a home in that municipality. Budgets and messaging change as construction progresses: more brand awareness at the start, more visit requests when the units are ready.
Getting noticed outside the main city
If you build in a municipality in the province, buyers often do not know the area yet. With a SEO Strategy we work on content that highlights local services, connections, and quality of life, so your project shows up when people are considering where to move. This is work that keeps bringing in visits even after paid campaigns end.
Qualified leads, not just high numbers
A developer receives many generic inquiries and few real negotiations. With AI and automation we filter and enrich the leads, answer common questions around the clock, and hand off to the sales office only those with a budget, timeline, and interest that match the project. Your sales team spends less time on the phone and more time on-site with people ready to buy.
The real estate market in Tuscany in 2025: it is growing, but not everywhere in the same way
Tuscan construction also has deep roots in the materials supply chain: among the recognized technology districts of the Tuscany Region there's the marble and ornamental stone sector of Massa-Carrara. On the demand side, however, it's real estate transactions that show where the market is moving. According to T24 Economia (27/05/2026) , which reflects the regional OMI statistics from the Revenue Agency, in 2025 Tuscany saw 51,566 home sales, up 9.4% compared to 2024, with an average value of 196,800 euros.
However, the positive regional data hides an important difference. The municipality of Florence goes against the trend: 4,643 homes sold, down 3.8%, with an average value of €283,700, well above the regional average. The smaller municipalities in the province are growing the most, with an 11.0% increase. The graph shows how residential sales were distributed in 2025 among the capital city, the belt, and the rest of the province of Florence:
In the rest of the province, 5,592 homes were sold, more than in the main city, and 2,257 in the surrounding area. For developers, these figures lead to two very different situations that require different marketing:
- in the provincial capital, the target audience is narrower and has greater spending power, often international too: you need polished communication, high-quality materials, and highly targeted campaigns;
- in provincial municipalities, demand is growing, but projects are less well known: you first need to promote the area and then the development, with local content and a constant presence in search results.
In both cases, a project without an identity and without compelling visual materials struggles to stand out. It must also be said what these data do not show: we do not have verified numbers on the number of construction companies or regional investments, so we do not use them. We base marketing choices on your project, your target audience, and the sales data of your previous initiatives.
Then there's an aspect that mainly concerns developers working in Florence. With such high average values, the typical buyer compares few alternatives with great attention, often over months, and expects materials that match the expense: precise floor plans, clear specifications, realistic renderings, and a competent point of contact. A campaign that generates many generic inquiries in this context risks clogging the sales office without producing deals. It's better to focus on fewer, but more informed, contacts and accompany them with content that answers their questions before they even ask them. In the provincial municipalities, on the other hand, it's often necessary to broaden the audience and explain why that area deserves a visit.
Incentives for real estate marketing in Tuscany in 2026
As of 10/06/2026, we have not verified any public notices, neither open nor closed, dedicated to the marketing of construction or real estate companies in Tuscany.
We prefer to say it clearly instead of filling this section with irrelevant measures. There are national and chamber tools that change often, but none of those we've checked specifically fund the promotion of a residential project, like a website, renderings, campaigns, or brochures. If your company is considering investments in machinery or technology, it may be worth exploring incentives for capital goods, but these do not apply to marketing services. Before relying on any contribution, check the eligibility requirements and expenses in the official text of the call for proposals and with your consultant. In the meantime, the most reliable way to support sales remains to work well on what you control: project identity, materials, website, and measurable campaigns.
Case study: Acquamarina, brand identity for a residential complex
Acquamarina is a high-end residential complex in Misano Adriatico, in Emilia-Romagna, so outside of Tuscany. In 2025, we curated the project's brand identity: strategy, logo design, color palette, brand system, brochure, and editorial design. It's branding work, not a lead generation campaign, and there are no published numerical results: we don't show you data we don't have.
We mention it because it addresses the same problem as a Tuscan developer selling in the capital or a prestigious location: giving a residential development a recognizable identity, consistent in every material, that speaks to a discerning audience even before the homes are finished. On this basis, the website, campaigns, and commercial activities are then built. If you also need to generate leads, branding is the starting point and not the end: a solid identity makes campaigns more effective, because every ad, page, and brochure tells the same story with the same quality. You can find the project in the portfolio: Aquamarine .
Do you have a residential project to launch or units still to sell? Book a free 30-minute audit : let's analyze the materials, channels, and target audience for your project together.
FAQ
The FAQ section was created to offer clear and concrete answers to those who, hearing about web agencies, might wonder what benefits they can truly gain from a team of professionals.
It includes the project's identity, a dedicated website or section with availability and documentation, renderings and virtual tours organized by unit type, campaigns on Meta and Google targeting potential buyers in the area, SEO content about the territory, and a system to qualify leads before they reach the sales office. For a construction company that also sells outside the provincial capital, it is very important to talk about the municipality and its services, not just the building.
It starts early, already in the design phase: name and identity, rendering of the main units, a dedicated page with the option to leave contact details to receive updates. During construction, interest is fueled with progress updates, materials, finishes, and content about the neighborhood, and targeted campaigns are activated for the area and the right audiences. This way, when the units are ready for sale, you already have a list of interested and informed people.
Yes, especially when selling off-plan or to those who can't visit the site, like buyers living in another region or abroad. Well-crafted renderings and a virtual tour allow people to understand the spaces, light, and finishes before visiting, and they reduce appointments with uninterested individuals. However, they only work if they are realistic and integrated into a clear path: unit page, floor plan, price or price range, and a simple way to request information.
By combining targeted campaigns with effective filtering. Campaigns reach people who live, work, or are looking for a home in the project's area; the website and forms collect useful information, such as the desired property type, budget, and timeline; automation immediately answers the most frequent questions and flags only the leads that match the offer to the sales team. We track every request back to its source, so you can shift your budget to the channels that generate visits and deals.
As of 10/06/2026, we have not verified any tenders, neither OPEN nor CLOSED, dedicated to the marketing of construction or real estate companies in Tuscany, and we do not have verified data to report on the effect of building bonuses on the regional market: for this reason, we do not provide figures or deadlines. The rules on building incentives change often and depend on the type of intervention. The advice is to verify them with your technician and your tax advisor, and always check the official text of each measure.
With content and campaigns tailored for out-of-town buyers. People living abroad often don't know the town, transport links, or local services: the project website must showcase them in their language, along with renders, virtual tours, and easy-to-read floor plans so they can evaluate the property before traveling. The Meta campaigns they reach this audience with messages separate from those for local families or investors. Inquiries are then followed up with quick replies and documentation in the right language, right through to a carefully organized site visit.
