Our services
What they say about us
Discover what people and companies who have chosen us say about us. Their experiences tell the value of our work, every day.
P. Colamussi
Digital professionals who work hard, ranging from web marketing to the development of incredible web portals. Always available and ready to take on new challenges. I couldn't recommend them more!
R. Zampetti
I have been collaborating with the guys for about two years for the creation of graphics, brochures and, last but not least, for my company's new website.
Davide and the guys offer a 100% serious and professional service. They respect delivery times, know how to organize and tastefully modify the content provided, and offer complete assistance once the work is delivered. Competition is high in this market and I have worked with several agencies, but I assure you it is not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We collaborate with them for various projects, especially when our clients come to us with very specific requests. With them you can always count on a super precise, competent and professional partner for your agency.
Alessia Agazzi
Every time I have a doubt, the SHM Studio team is always available and ready to answer. Even after the site delivery, Davide followed me (and still follows me) with patience and professionalism. I feel truly supported! Highly recommended for those looking for continuous and reliable assistance.
Matteo Rinaldi
When I decided to renew my company's image, I was full of
doubts. SHM Studio followed me patiently, listening to every need and
proposing innovative solutions. The new website has received compliments from all
our clients. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With the SEO consultancy from Davide and SHM Studio, we finally understood where we were going wrong. After a few months, thanks to constant and transparent work, we reached the first page for our keywords. Highly recommended for those who want concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation, we decided to proceed. Their team provided a comprehensive digital audit, redesigned our website to improve usability, and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools to allow us to monitor the results. The improvements in our online visibility and lead generation were evident and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
B2B marketing for a Tuscan manufacturing company has to deal with an uncomfortable fact: the region's exports are growing, but not for everyone in the same way. Alongside the technology hubs and pharmaceuticals that are driving growth, there are mechanical, paper, nautical, and stone districts that alternate between excellent years and sudden slowdowns, and suppliers who depend on a few large clients. If your company relies on orders and relationships built over the years, the risk is realizing too late that this channel is shrinking.
Our job is to build a second commercial engine alongside the existing one: clear positioning, digital tools that buyers actually use, and a flow of qualified leads that doesn't rely solely on agents and trade shows. We were born in Milan over ten years ago, we support companies throughout Italy, and for every project, you have a senior person as a direct point of contact, from the initial analysis to the campaigns.
What we offer to companies looking for B2B marketing
A recognizable positioning
Many manufacturing SMEs make great products but blend right in with everyone else: same photos, same buzzwords, no clear difference. We start from your customers, competitors, and technical strengths to figure out what truly sets you apart, and if needed we turn that into a fresh identity with the Branding , consistent in every language and on every material.
Websites and catalogs for international buyers
We design Websites multilingual where specifications, certifications, applications and use cases are organized just the way a purchasing department or engineer looks for them. Every product page becomes indexable and downloadable, instead of a PDF nobody can find, featuring a clear call to action to request a quote.
B2B portal and B2B ecommerce
If you work with distributors, resellers or customers who reorder often, a B2B portal with confidential price lists, order history, stock availability and documentation cuts down on phone calls and mistakes. For spare parts and consumables, we can set up a true B2B e-commerce platform. We build them like Web apps connected to your management software.
3D Configurator and corporate videos
A machine or a component with many variants is hard to explain in words. A 3D configurator lets the customer build their setup and send a request already packed with technical details. Corporate videos show systems, processes, and products in action, and they are often the most convincing content for anyone who has never visited your facility.
Targeted B2B lead generation
With the LinkedIn campaigns reach specific roles, industries, and companies, in Italy and abroad, with technical content and deep-dive offers. Every lead is tracked from the first touch to the quote request, so you know which markets and messages actually drive real deals, not just views.
Research, technical SEO and AI assistants
With a SEO Strategy built around buyers' questions, in their languages, bringing qualified traffic to product pages. With the SEO for AI we work so your company stands out even when an engineer asks an AI assistant to suggest a supplier.
Districts and technology hubs in Tuscany: where industrial marketing makes a difference
Tuscan manufacturing is a mosaic of specializations: yacht building in Viareggio, paper production and machinery for the paper industry in Lucca, RV manufacturing in Val d'Elsa, Carrara marble, and textile machinery in Prato. Alongside these industrial districts, the Region has recognized regional tech districts such as those of advanced manufacturing (PONTECH), railways (DITECFER), new materials (ASEV), boating and ports (NAVIGO), and paper industry (LUCENSE). The general picture, according to the Intesa Sanpaolo press release from August 2026 , is that of a region that in Q1 2026 exported 21.5 billion euros, of which 10.4 billion came from industrial districts and technology hubs.
The same press release identifies about 150 "champion" companies among the district businesses and recalls that spending on research and development accounts for 1.51% of regional GDP. Reading it from a commercial point of view, the message is clear: excellences exist, but they are a minority. The majority of structured SMEs do not yet have a strong and recognizable positioning outside their circle of clients, and that is where industrial marketing can shift the balance. In the first quarter of 2026, Tuscan exports grew by 30.2%, compared to 1.3% for Italy, but the push comes mainly from the pharmaceutical sector: traditional manufacturing does not benefit in the same way and must win its own market share abroad.
For individual districts, the most recent data available is that of Intesa Sanpaolo Tuscany Districts Monitor (January 2025) , referring to January-September 2024. The chart compares the exports of the main districts in mechanics, transport equipment, intermediate goods, and stone:
Opposite trends are hidden behind similar values. In the same period, Viareggio's nautical sector grew by 39.7%, while Lucca's paper industry lost 7.3%. For a mechanical company working as a supplier to one of these sectors, this means its revenue can follow the cycle of an industry it doesn't control. Diversifying clients and markets isn't a slogan: it's the way to avoid being exposed when your reference district slows down.
Basically, B2B marketing serves three purposes: getting you found by buyers in new sectors and countries, explaining your technical expertise so it's understood without an in-person visit, and turning interest into trackable quote requests. The importance of each lever depends on your product and sales cycle, and it's the first thing we clarify together. A machine manufacturer selling few systems per year needs different tools than a component company that receives orders every week.
Incentives for the digital marketing of businesses in Tuscany in 2026
As of 06/10/2026 there are no open regional calls for internationalization or digital: the only OPEN measure we verified is the one from the Florence Chamber of Commerce for internationalization, reserved for MSMEs in the metropolitan area of Florence.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| Support measure for the internationalization of micro, small, and medium-sized enterprises in the Metropolitan City of Florence year 2026 Florence Chamber of Commerce | Open | from 11:00 AM on 09/24/2026 to 4:00 PM on 12/31/2026, subject to availability of funds | Micro, small and medium enterprises of the metropolitan city of Florence: 50% of expenses, maximum 7,000 euros, for trade fairs in Italy and abroad and services, including foreign language digital marketing campaigns, digital export managers and consulting. |
| Support measure for the Twin Transition of micro, small, and medium-sized enterprises in the metropolitan city of Florence - year 2026 Florence Chamber of Commerce | Closed | submission of applications from 10:00 on 09/07/2026 to 16:00 on 31/07/2026 | Digital and green voucher for MSMEs: technologies (AI, IoT, ERP, cybersecurity, e-commerce platforms), digital audit, and training; 50% up to 10,000 euros. Sites without e-commerce are excluded; digital marketing is not explicitly included. |
| Internationalization Call 2025 (PR ERDF 2021-2027) Tuscany Region / Sviluppo Toscana S.p.A. | Closed | opens 24/03/2025 at 10:00 AM; closed due to exhaustion of funds by 31/03/2025 at 5:00 PM | Services for the internationalization of MSMEs, consortia, and networks, contribution up to 50%. No 2026 edition as of the verification date. |
Let's see what they really cover. The Chamber of Commerce call for internationalization reimburses 50% of expenses, with a minimum of 1,000 euros and a maximum of 7,000 euros, including trade fairs in Italy, trade fairs abroad, and a service line up to 2,500 euros, which explicitly mentions digital marketing campaigns in a foreign language. The Chamber of Commerce voucher for the dual transition is closed and in any case excluded websites without e-commerce, without explicitly providing for digital marketing. The 2025 Internationalization Call from the Region closed due to exhaustion of resources within a week, and as of 10/6/2026, we have not found a 2026 edition. If your company is outside the metropolitan city of Florence, there is currently no open measure among those verified. For investments in capital goods, you will find a useful reference in our guide to super-amortization, linked below. In any case, the eligibility of an expense must be verified in the text of the call.
Case study: Miba, precision sheet metal fabrication
Miba is a precision carpentry company, a manufacturing reality very close to those that work as suppliers in the Tuscan districts. We handled web design, SEO, multilingual content strategy, and user experience, with a clear goal: to highlight skills and processes in the searches of those who are truly looking for that type of supplier, in multiple languages.
The results published in the portfolio show a 245% increase in organic traffic, a 211% increase in keywords in the top 10, and a 24% increase in keyword ranking, with 49% of pages indexed. These are not numbers to be replicated by contract, because every market is different, but they show the method we apply even in Tuscany: understanding who is looking for your services, with what words, and in which languages, and building the pages that respond. You can find the complete project in the portfolio: Miba .
Want to figure out which markets and channels can bring new quote requests to your company? Book a free 30-minute audit with a senior team member of ours.
FAQ
The FAQ section was created to offer clear and concrete answers to those who, hearing about web agencies, might wonder what benefits they can truly gain from a team of professionals.
It includes positioning against competitors, a multilingual site with indexable technical catalogs, potential tools like a B2B portal, B2B e-commerce, or a 3D configurator, technical SEO and visibility in AI assistants, LinkedIn campaigns for B2B lead generation, and corporate videos. Not everything is needed immediately: for a supplier in a cyclical district, for example, it's often best to start by researching new outlet markets and the pages that intercept them.
Trade shows remain important, but they only last a few days. Digital marketing works before, during, and after: before, it brings already interested leads to the stand with targeted campaigns by sector and country; during, it collects data in an organized way; after, it follows up with content and messages that keep the negotiation alive. In the months without events, the website, SEO, and LinkedIn campaigns continue to generate quote requests, so the sales calendar doesn't depend solely on trade show dates.
It depends on the leverage. LinkedIn and Google campaigns can bring in the first leads in a few weeks, while SEO and positioning require months to consolidate, and the industrial sales cycle adds more time before a lead becomes an order. This is why we set clear intermediate indicators, such as requests for quotes, qualified leads, and positions on industry keywords, and we monitor them together at regular intervals, without promising results that do not depend solely on us.
As of 10/06/2026, only the call for proposals from the Florence Chamber of Commerce for the internationalization of SMEs in the metropolitan city is OPEN (from 11:00 on 09/24/2026 to 16:00 on 12/31/2026, subject to fund availability), which includes foreign language digital marketing campaigns. The Chamber voucher for the dual transition is CLOSED (applications from 07/09/2026 to 07/31/2026) and the Region's 2025 Internationalization Call is CLOSED (opened on 03/24/2025, closed by 03/31/2025). Always check the requirements in the official text.
We work with manufacturing companies throughout Italy, and the case we show you on this page is that of Miba, in precision carpentry: we do not mention clients or references that we cannot document. What we bring to Tuscany is a proven method, adapted to your district, your sales markets, and the languages of your buyers. You have a senior person as a direct contact, and you can verify our approach with a free audit before deciding.
They are often the most convincing content for a buyer who has never visited the company. A machine in operation, a close-up of a process, a quality control check demonstrate skills that words struggle to explain, whether you work for the Viareggio nautical industry, the Lucca paper industry, or the Prato textile industry. We plan corporate videos starting from how you will use them: product sheets, LinkedIn campaigns, sales presentations. This way, every shot serves multiple channels and the material remains valid for a long time, instead of ending up in an institutional film that no one watches.
