Marketing

Creativity, precision and vision.

Digital marketing trends, advertising platforms, automation and analytics. Practical news for marketing teams and founders who want data-driven decisions.

Threads Live Chats: New Features and Expanded Access
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Threads Live Chats 2026 New Features for Community Building and Brand Engagement — SHM Studio Milan
California Streaming Ad Law: What Changes July 1st
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California Streaming Ads Law 2026: Impact on Compliance and Digital Advertising for Italian Brands — SHM Studio
Gemini Generates Free AI Images: What Changes for Content Marketing
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Gemini Generates Free Custom AI Images: Opportunities for Content Marketing According to SHM Studio
AI in digital payments: the new UPI business model
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AI in digital payments: UPI and fintech business models analyzed by SHM Studio for the Italian market
Instagram customizable algorithm: what changes for brands
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Instagram customizable algorithm in 2026: content strategies for Italian brands — SHM Studio analysis
TikTok super app: opportunities for Italian brands 2026
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TikTok Super App and Opportunities for Italian Brands in 2026 — Strategic Analysis SHM Studio Milan
Instagram customizable algorithm: what changes for brands
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Instagram's Customizable Algorithm for Brands: Organic Reach and Content Marketing Strategies — SHM Studio Milano
TikTok super app: opportunities for Italian brands 2026
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TikTok super app and social commerce for Italian brands in 2026 — strategic analysis SHM Studio Milan
Adobe acquires Topaz Labs: what changes for agencies
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Adobe Acquires Topaz Labs: AI Integration for Creative Tools and Marketing Agencies — SHM Studio Analysis
YouTube Shorts updates UX: what changes for creators and advertisers
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YouTube Shorts UX Update: TikTok-like Clear Screen and Heart Feature — SHM Studio Analysis for Creators and Advertisers
Meta AI Companion for Facebook Creators: What's Changing
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Meta AI companion for Facebook creators analyzed by SHM Studio for Italian digital marketing 2026
MoEngage AI Agents: Marketing Automation Takes Shape
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AI agent marketing automation individual customer personalization — SHM Studio analysis for Italian marketing managers
AI Virtual Staging: Visual Promises and Risks of Misleading
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AI virtual staging for real estate and the risk of misleading digital ads — SHM Studio analysis
Instagram challenges Netflix with long-form and live TV formats
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Instagram TV takes on Netflix with long-form and live formats: advertising strategies for Italian marketers — SHM Studio
AI Act and Generative Content: The Regulatory Vacuum in Retail
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AI Act Illustration and Generative Content in European Retail — Regulatory Analysis SHM Studio
AI Act and generative content: European retail in the balance
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AI-generated content retail compliance AI Act Europe 2026 — strategic analysis SHM Studio
Snap acquires AI video startup Dotmo, changing content marketing
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Snap Corporation AI Video Dubbing Dotmo: Implications for Content Marketing Automation — SHM Studio Analysis
AI clones in wellness: the case of Karamo Brown and Kē App
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AI clone and personal branding in wellness: analysis of the Karamo Brown case and Kē app — SHM Studio Milano
User-controlled social algorithms: What changes for SMEs
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User-Controlled Social Algorithms: Opportunities for Italian SMEs according to SHM Studio
AI in Brand Messaging: Do Consumers Trust the 60%?
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Chart showing consumer distrust of AI in brand messaging — SHM Studio analysis