Marketing

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Digital marketing trends, advertising platforms, automation and analytics. Practical news for marketing teams and founders who want data-driven decisions.

Circles and OpenAI: +22% ARPU and -9% churn in the telecom sector
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AI marketing personalization with OpenAI: Circles case study on ARPU and churn — SHM Studio analysis
India App Monetization: The Market Worth 345 Million
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App Monetization India
Snapchat penalizes AI content on Spotlight: what's changing
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Snapchat penalizes AI-generated content on Spotlight: strategic analysis for content marketing — SHM Studio
App Monetization in India: The Market That Turned Around
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App Monetization Growth Chart India 2026 — Digital Pricing Strategic Analysis by SHM Studio
India Spends on Apps: Record $345M in Q2 2026
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App Monetization India 2026: Mobile Market Growth Chart Analyzed by SHM Studio Milan
Reddit Video and Audio for Viral Posts: What Changes for Brands
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Reddit Launches Video and Audio for Viral Posts: New Content Marketing Opportunity for Brands — SHM Studio Analysis
Snapchat penalizes AI content on Spotlight: what's changing
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Snapchat Spotlight Penalizes AI-Generated Content: Strategic Analysis for Brands and Creators — SHM Studio
Reddit and AI: What Changes for SEO and Content Marketing
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Reddit and Artificial Intelligence: Impact on SEO and Content Marketing for Italian Companies — SHM Studio Analysis
LinkedIn against AI slop: reporting and proofreading instead of writers
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LinkedIn introduces AI reporting and proofreading tools — strategic analysis for Italian marketing managers from SHM Studio
X and WFA: legal agreement and impact on social media buying
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Agreement X and WFA: Implications for Social Media Buying and Brand Safety — SHM Studio Analysis
Apple Upgrade with Klarna: Device Leasing is Changing Retail Tech
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Apple Upgrade with Klarna: Device Leasing and Premium Retail Tech Strategies — SHM Studio Analysis
Snapchat and Spotify: Real-time Listening and New Opportunities for Brands
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Real-Time Snapchat-Spotify Integration for Brand Marketing — Analysis by SHM Studio Milan 2026
Meta AI in Threads DMs: What Changes for Brands
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Meta AI in Threads DMs: New Marketing Automation Opportunities for Italian Brands — SHM Studio Analysis
Vertical Video: The Ultimate Breakthrough for SMEs and Retail
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Vertical Video Strategy for Italian SMEs on TikTok, Instagram, and YouTube — SHM Studio Analysis 2026
Attie AI on Bluesky: Open social listening on AT Protocol
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Attie AI Bluesky Social Listening on AT Protocol — Trend Analysis for Marketing Managers, by SHM Studio
Meta and AI Optimism: A Brand Storytelling Lesson
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AI Meta Campaign with David Bowie Five Years: A Lesson in Brand Storytelling and Cultural Awareness — SHM Studio Analysis
ChatGPT Health: What Changes for Healthcare Marketing
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ChatGPT Health and Digital Healthcare Marketing: Analysis of Impacts and GDPR Compliance — SHM Studio Milano
Monday.com cuts 630 jobs and bets entirely on its AI Work Platform
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Monday.com AI Work Platform and Marketing Workflow Automation — Strategic Analysis by SHM Studio for Italian SMEs
Substack AI Detection: Transparency in Newsletter Content
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Substack AI Detection Tool for Newsletters: Content Transparency and Content Marketing Analyzed by SHM Studio
Substack AI Transparency: What Changes for Content Marketing
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AI Transparency in Substack Newsletters: Implications for Content Marketing — SHM Studio Analysis