Our services
What people say about us
See what the people and companies who chose us have to say. Their experiences show the value of our work, every day.
P. Colamussi
Hardworking digital professionals who cover everything from web marketing to building incredible web portals. Always available and ready to take on new challenges. I can't recommend them enough!
R. Zampetti
I've been working with the team for about two years on graphics, brochures and, most recently, my company's new website.
Davide and his team offer a 100% serious and professional service. They meet deadlines, know how to organize and tastefully adapt the content they're given, and provide full support once the work is delivered. Competition in this market is high and I've worked with several agencies, but I can assure you it's not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We work with them on many projects, especially when our clients come to us with very specific requests. With them, you can always count on a super precise, skilled and professional partner for your agency.
Alessia Agazzi
Whenever I have a question, the SHM Studio team is always available and ready to answer. Even after the website was delivered, Davide has supported me (and still does) with patience and professionalism. I truly feel supported! Highly recommended for anyone looking for continuous, reliable support.
Matteo Rinaldi
When I decided to refresh my company's image, I was full of
doubts. SHM Studio guided me with patience, listening to every need and
proposing innovative solutions. The new website received compliments from all
our customers. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With Davide's SEO consulting and SHM Studio, we finally understood where we were going wrong. After just a few months, thanks to consistent and transparent work, we reached the first page for our keywords. Highly recommended for anyone who wants concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation we decided to move forward. Their team delivered a complete digital audit, redesigned our website to improve usability and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools so we could track results. The improvements in our online visibility and lead generation were clear and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
You run a life sciences company or a healthcare group, and you notice that online, you and your competitors all look the same. Your corporate website tells the company's story but doesn't help a B2B buyer understand what you offer, the researchers you want to hire choose other groups, and every message aimed at doctors and pharmacists has to follow strict rules. Healthcare marketing in Milan is how you get out of this spot: clear positioning, a website built for the people who need to choose you, and B2B communication that respects the constraints of your industry. We were founded in Milan more than ten years ago and we work with established companies and groups. We stand by your side with a senior point of contact, with no intermediaries between you and the people doing the work.
What we offer companies looking for healthcare and pharma marketing in Milan
Positioning
In a crowded market, the first job is to state clearly what sets you apart: areas of expertise, technologies, the type of partners you work with. We turn it into messaging, website structure and, when needed, a renewed identity through our branding work.
Websites for B2B buyers
We rethink corporate websites starting from the questions of people who buy or evaluate a partnership: capabilities, certifications to showcase, contacts, ways of working together. Every page leads to a specific contact, and technical content is written for those who need to evaluate you, not just those who already know you.
Organic and AI search
With an SEO strategy we capture the technical searches in your field, including those in English from international partners. With SEO for AI we work to make sure AI assistants describe your company correctly.
Channels to reach professionals
Doctors, pharmacists and research partners need to be reached with informative content and the right channels. LinkedIn campaigns let you speak to specific roles and skills, always with copy reviewed by your regulatory department.
Employer branding
To attract researchers, you need to show projects, labs and career paths in a concrete way. We build the careers section, team content and recruiting campaigns, so candidates already know what they'll work on and with whom.
AI and automation
When the flow of inquiries grows, we can integrate AI and automation tools to route contacts to the right person and lighten your team's workload. Every automation is designed together with you, starting from the processes you use today.
Healthcare marketing in Milan: the context
Milan is home to a very significant share of Lombardy's life sciences companies. Data from the Camera Arbitrale di Milano, based on analysis by the Research Office of the Camera di commercio di Milano Monza Brianza Lodi and the Business Register, compare Q1 2025 with Q1 2024:
For marketing, this means two things. First: with so many companies in the same industry in the same city, standing out takes precise positioning, not a generic website that lists everything. Second: buyers, partners and candidates compare several companies before contacting one, so your website has to answer their questions on the very first visit. In such a dense environment, a website that speaks to everyone the same way risks convincing no one.
Incentives for healthcare and pharma marketing in Milan
Before investing, it's worth checking the tools available. Here is the status of the main ones, verified as of 05/10/2026.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| Iperammortamento 2026-2028 (Law 199/2025) | Open | Investments from 1/1/2026 to 9/30/2028, GSE procedure | Capital goods only, not marketing services |
| Bando Spidy 2026 (CCIAA Milano Monza Brianza Lodi) | Closed | Closed as of 9/30/2026 | Co-innovation with startups |
The iperammortamento doesn't fund marketing, but it may interest you if you're upgrading facilities or technology in the same period: you'll find rates and steps in our guide to the 2026 iperammortamento.
Case study: booking platform for Ospedale Careggi, healthcare
With Ospedale Careggi we developed the healthcare platform for booking vaccinations, working on UX and structure. The starting point was a simple question: how does an ordinary person complete a booking, unaided and without mistakes? We organized the steps, reduced the information requested on each screen and made it clear what happens after confirmation. The client works in a related sector, healthcare: we mention it for the method, not for its location. No figures have been published, so we only describe the work done. It's the same approach we use to support life sciences companies and healthcare groups in Milan when they need to make a complex journey simple. You can see the project here: portfolio: Ospedale Careggi.
Want to understand how to make your company stand out among Milan's life sciences players? Contact us for a free 30-minute audit.
FAQ
Our FAQ section offers clear, concrete answers for anyone who has heard about web agencies and wonders what a team of professionals can really do for them.
It includes positioning, a website designed for B2B buyers and partners, SEO that also covers international markets, content for doctors and pharmacists, campaigns targeting professional profiles and employer branding. For a Milan life sciences company, the starting point is standing out in a market with many competitors. Every piece of content goes through review by your regulatory team, and the project is led by a senior person with no intermediaries.
When so many life sciences companies operate in the same city, being present isn't enough. You need to say precisely what you're strong at, who you work for and how you collaborate. We work on positioning, messaging and website structure so that a buyer or partner understands within seconds why they should choose you. The same clarity also helps AI assistants describe you correctly.
Yes. Researchers judge a company by what they find online too: projects, labs, people, career paths. With employer branding we build a concrete careers section, content that shows the team's work and targeted LinkedIn campaigns aimed at scientific profiles. In such a competitive scientific job market, telling your story well makes the difference.
Communication aimed at doctors, pharmacists and research partners follows strict rules, and interpreting them is up to your regulatory department or your legal advisor: we do not provide legal advice. Our job is to build channels and content suited to these audiences and set up a workflow in which every text is approved by your team before publication.
Yes, we work with established companies and groups, not individual practitioners. We were founded in Milan more than ten years ago and we work both for end clients and as a technical partner for other agencies. With a private healthcare group, you get a senior point of contact, with no intermediaries, from strategy to website to campaigns. We can start with a free 30-minute audit.
Almost always, yes, if you work with partners, buyers or researchers outside Italy. But translating isn't enough: people evaluating a Milan life sciences company from abroad search for different terms and expect content written for their context. That's why we build the language versions with dedicated international SEO, choosing markets based on your goals. Texts in other languages also go through your regulatory team's review before going live, just like the Italian ones, and a senior person coordinates the entire workflow.
