Ospedale Careggi

In a healthcare setting where speed and clarity are vital, Ospedale Careggi needed a dedicated tool for its vaccination campaign ("Prenoto Vaccino"). The goal was to build a web platform that democratized access to booking, making it fast, secure and frictionless for an extremely large and diverse audience.

Designing for public healthcare means having to meet much stricter usability requirements than in the private sector. The main critical issues were three:

1. Digital Divide: The typical user ranges from digital natives to the elderly with poor technological skills. The interface had to be "error-proof".
2. Linguistic Barriers: The need to ensure access to care for the entire population required a perfectly integrated multilingual system.
3. Security vs. Usability: Ensuring maximum protection of sensitive data (access via medical record number) without complicating the login process.

We adopted a radical Mobile-First approach, as most users would access from their smartphones.

• Value Communication Strategy: We stripped down the structure to the bare essentials, eliminating any distractions. The value, in this case, is "time saved": the architecture was designed to guide the user from point A (home) to point B (booking confirmation) in the fewest possible clicks.
• Inclusivity and Localization Development of parallel user paths in different languages to break down cultural and linguistic barriers, ensuring everyone has the same ease of use.
• Functional and Secure Design Implementation of a data validation system (medical record number) that acts in the background, keeping the interface clean and reassuring for the user, but robust against unauthorized access.