Careggi Hospital

In a healthcare context where speed and clarity are vital, Careggi Hospital needed a dedicated tool for the vaccination campaign (“Prenoto Vaccino”). The objective was to develop a web platform that democratized access to booking, making it an immediate, secure, and frictionless process for a very large and diverse user base.

Designing for public health means having to meet much more stringent usability requirements than in the private sector. There were three main critical issues:

1. Digital Divide: The typical user ranges from digital natives to the elderly with limited tech skills. The interface had to be “foolproof.”.
2. Language Barriers: The need to ensure access to care for the entire population required a perfectly integrated multilingual system.
3. Security vs. Usability: Ensure maximum protection of sensitive data (access via medical record number) without complicating the login process.

We took a radical Mobile-First approach, as most users would be accessing from smartphones.

• Value Communication Strategy We've stripped down the structure to the bare essentials, eliminating any distractions. The “value” in this case is "time saved": the architecture was designed to guide the user from point A (home) to point B (booking confirmation) in the fewest possible clicks.
• Inclusiveness and Localization Development of parallel user paths in different languages to break down cultural and language barriers, ensuring the same ease of use for all.
• Functional and Secure Design Implementation of a data validation system (medical record number) that acts in the background, maintaining a clean and reassuring interface for the user, but remaining robust against unauthorized access.