Our services
What they say about us
Discover what people and companies who have chosen us say about us. Their experiences tell the value of our work, every day.
P. Colamussi
Digital professionals who work hard, ranging from web marketing to the development of incredible web portals. Always available and ready to take on new challenges. I couldn't recommend them more!
R. Zampetti
I have been collaborating with the guys for about two years for the creation of graphics, brochures and, last but not least, for my company's new website.
Davide and the guys offer a 100% serious and professional service. They respect delivery times, know how to organize and tastefully modify the content provided, and offer complete assistance once the work is delivered. Competition is high in this market and I have worked with several agencies, but I assure you it is not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We collaborate with them for various projects, especially when our clients come to us with very specific requests. With them you can always count on a super precise, competent and professional partner for your agency.
Alessia Agazzi
Every time I have a doubt, the SHM Studio team is always available and ready to answer. Even after the site delivery, Davide followed me (and still follows me) with patience and professionalism. I feel truly supported! Highly recommended for those looking for continuous and reliable assistance.
Matteo Rinaldi
When I decided to renew my company's image, I was full of
doubts. SHM Studio followed me patiently, listening to every need and
proposing innovative solutions. The new website has received compliments from all
our clients. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With the SEO consultancy from Davide and SHM Studio, we finally understood where we were going wrong. After a few months, thanks to constant and transparent work, we reached the first page for our keywords. Highly recommended for those who want concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation, we decided to proceed. Their team provided a comprehensive digital audit, redesigned our website to improve usability, and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools to allow us to monitor the results. The improvements in our online visibility and lead generation were evident and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
Your website speaks to patients, doctors, and research partners all in the same voice, and every new piece of content sits stuck for weeks waiting for review. Meanwhile, healthcare advertising rules rule out offers and promos, and messaging to physicians and pharmacists demands care with every single word. The healthcare marketing in Lombardy is here for that: building sites, content, and channels that drive qualified leads while staying within industry bounds. We work with pharma companies and structured healthcare groups, putting front and center clear and verified information instead of promotion. We support you with a senior point of contact at all times and without intermediaries, from strategy all the way to publishing every single page.
What we offer to companies looking for healthcare and pharmaceutical marketing in Lombardy
Strategy and audiences
We start with the people who need to find you: patients, doctors, pharmacists, research partners, or job candidates. For each audience we define separate messages and paths, so the site doesn't mix different tones and every page has a clear goal. A patient looks for simple answers, a doctor wants data and references, and a research partner wants to understand how you collaborate.
Websites and platforms
We design Websites corporate sites and areas dedicated to healthcare professionals, with an architecture designed for technical and scientific content. When bookings or restricted areas are needed, we develop web apps and portals with simple steps even for those who rarely use digital tools.
SEO and AI answers
With a SEO Strategy we work on informational searches related to your services or therapeutic areas. With SEO for AI we take care of how your company is described when someone asks an AI assistant a question.
Compliant content
For healthcare facilities, regulations prohibit attractive elements, offers, and promotions. For this reason, we write informative content and always include a scientific review by your team before a page goes live.
Communication towards doctors and pharmacists
Pharmaceutical communication aimed at professionals needs different channels and tones compared to the one for the general public. We set up dedicated informative areas and, when it makes sense, campaigns Linkedin targeted at specific professional profiles.
Employer branding for research
Competition for research talent is tough. A polished careers page, the story of your projects and team, and targeted campaigns help you get picked by researchers and techs, even when they're weighing multiple offers at once.
Healthcare marketing in Lombardy: the context
For a pharma company or a healthcare group in Lombardy, the context involves significant figures and heavy competition for the attention of the exact same audiences.
Among the provinces listed as the main ones in Italy for pharmaceutical exports are Milan, Monza-Brianza, Pavia, Varese, Bergamo, and Lodi, as reported by Fortune Italia based on Farmindustria data.
What do these figures mean for your marketing? That in a region with so many businesses, so much research, and so many employees, clarity makes all the difference : whoever best explains what they do, who they are for, and how they work gets found and remembered. And that the website becomes the first point of contact with doctors, partners, and candidates, often before an in-person meeting even happens. That's why it pays to invest in verified content and a setup that gets every audience to the right page.
Incentives for healthcare and pharmaceutical marketing in Lombardy
Before investing, it's worth checking the available tools. Here is the status of the main ones, verified on 05/10/2026.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| Super-depreciation 2026-2028 (Law 199/2025) | Open | Investments from 1/1/2026 to 30/9/2028, GSE procedure | Capital goods only, not marketing services |
Super-amortization doesn't fund marketing, but it might interest you if you're renewing equipment or technologies during the same period: you can find rates and steps in our 2026 super-depreciation guide .
Case study: booking platform for Careggi Hospital, healthcare
For the Careggi Hospital we worked on a healthcare vaccination booking platform, taking care of UX and structure of the journey. The goal was to make a task simple that many people perform only once and often with little digital familiarity: figuring out where to click, what data to enter, and what happens next. There are no published numbers for this project, so we are sharing the work and not the results. It is a healthcare project, a field related to the one on this page, and we mention it for the type of work done, not for its geographic location. It is the same approach with which we support pharma companies and healthcare groups: clear paths, few choices at a time, verified content. You can find the project in our portfolio: Careggi Hospital .
Want to figure out how to make your website clearer for patients, doctors, and partners? Contact us for a free 30-minute audit .
FAQ
The FAQ section was created to offer clear and concrete answers to those who, hearing about web agencies, might wonder what benefits they can truly gain from a team of professionals.
It includes the strategy for different audiences, the website or platform, SEO, informative content, and, when needed, campaigns targeting professional profiles. For a Lombard company, we also work on employer branding, because the competition for research talent is fierce. Every activity takes into account the sector's regulatory constraints and includes the review of scientific content by your team. You are assisted by a senior professional, with no intermediaries.
The main reference is Law 145/2018, paragraph 525, amended by Decree-Law 69/2023, which prohibits healthcare facilities from using attractive elements, offers, and promotions in communication. For this reason, we set up informative and non-promotional content. We do not provide legal advice: the interpretation of the rule for your specific case must be verified with your legal advisor or the department handling your facility's compliance.
No. We work with companies and structured groups, like pharmaceutical companies and private healthcare groups, not individual doctors or private practices. Our method is designed for organizations with multiple services, different audiences, and an internal team that reviews the content. If you are part of a multi-location group or a pharma company, we can start with a free 30-minute audit.
We start with the user journey, not the technology: what information is really needed, in what order to ask for it, what the person sees after confirming. We reduce the choices on each screen and use language that anyone can understand. This is the UX and structural work we did on the vaccination booking platform for Careggi Hospital, which you can find in our portfolio.
Scientific content must always be checked before going online. We prepare texts and pages; your medical, scientific, or regulatory team reviews and approves them. We only publish after your approval. This way, scientific responsibility remains with those who have the expertise, while we take care of clarity, structure, and visibility. The senior professional working with you coordinates every step.
