Our services
What people say about us
See what the people and companies who chose us have to say. Their experiences show the value of our work, every day.
P. Colamussi
Hardworking digital professionals who cover everything from web marketing to building incredible web portals. Always available and ready to take on new challenges. I can't recommend them enough!
R. Zampetti
I've been working with the team for about two years on graphics, brochures and, most recently, my company's new website.
Davide and his team offer a 100% serious and professional service. They meet deadlines, know how to organize and tastefully adapt the content they're given, and provide full support once the work is delivered. Competition in this market is high and I've worked with several agencies, but I can assure you it's not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We work with them on many projects, especially when our clients come to us with very specific requests. With them, you can always count on a super precise, skilled and professional partner for your agency.
Alessia Agazzi
Whenever I have a question, the SHM Studio team is always available and ready to answer. Even after the website was delivered, Davide has supported me (and still does) with patience and professionalism. I truly feel supported! Highly recommended for anyone looking for continuous, reliable support.
Matteo Rinaldi
When I decided to refresh my company's image, I was full of
doubts. SHM Studio guided me with patience, listening to every need and
proposing innovative solutions. The new website received compliments from all
our customers. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With Davide's SEO consulting and SHM Studio, we finally understood where we were going wrong. After just a few months, thanks to consistent and transparent work, we reached the first page for our keywords. Highly recommended for anyone who wants concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation we decided to move forward. Their team delivered a complete digital audit, redesigned our website to improve usability and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools so we could track results. The improvements in our online visibility and lead generation were clear and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
Your website speaks to patients, doctors and research partners in the same language, and every new piece of content sits for weeks waiting for review. Meanwhile, healthcare advertising rules rule out offers and promotions, and communicating with doctors and pharmacists demands care with every word. Healthcare marketing in Lombardy is about exactly this: building websites, content and channels that bring qualified leads while staying within the limits of the sector. We work with established pharma companies and healthcare groups, and we put clear, verified information at the center instead of promotion. We stand by your side with one dedicated senior contact and no middlemen, from strategy to the publication of every page.
What we offer companies looking for healthcare and pharmaceutical marketing in Lombardy
Strategy and audiences
We start with the people who need to find you: patients, doctors, pharmacists, research partners or candidates. For each audience we define separate messages and journeys, so your website doesn't mix different registers and every page has a clear goal. A patient looks for simple answers, a doctor wants data and references, a research partner wants to understand how you collaborate.
Websites and platforms
We design corporate websites and dedicated areas for healthcare professionals, with an architecture built for technical and scientific content. When you need bookings or restricted areas, we develop web apps and portals with simple journeys, even for people who rarely use digital tools.
SEO and AI answers
With an SEO strategy we work on informational searches related to your services or therapeutic areas. With SEO for AI we shape how your company is described when someone asks an AI assistant a question.
Compliant content
For healthcare facilities, regulations prohibit attractive elements, offers and promotions. That's why we write informative content and always include a scientific review by your team before a page goes live.
Communication for doctors and pharmacists
Pharmaceutical communication aimed at professionals needs different channels and tones from communication for the public. We set up dedicated information areas and, when it makes sense, LinkedIn campaigns targeting specific professional profiles.
Employer branding for research
Competition for research talent is fierce. A well-crafted careers section, the story of your projects and team, and targeted campaigns help you get chosen by researchers and technicians, even when they're weighing several offers at once.
Healthcare marketing in Lombardy: the context
For a pharma company or a healthcare group in Lombardy, the context is made of big numbers and plenty of competition for the attention of the same audiences.
Among the provinces listed as leaders in Italy for pharmaceutical exports are Milan, Monza-Brianza, Pavia, Varese, Bergamo and Lodi, as reported by Fortune Italia based on Farmindustria data.
What do these figures mean for your marketing? That in an area with so many companies, so much research and so many employees, clarity makes the difference: whoever explains best what they do, who they serve and how they work gets found and remembered. And that your website becomes the first point of contact with doctors, partners and candidates, often before an in-person meeting. That's why it pays to invest in verified content and a structure that leads each audience to the right page.
Incentives for healthcare and pharmaceutical marketing in Lombardy
Before investing, it's worth checking the tools available. Here is the status of the main ones, verified as of 05/10/2026.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| Iperammortamento 2026-2028 (Law 199/2025) | Open | Investments from 1/1/2026 to 9/30/2028, GSE procedure | Capital goods only, not marketing services |
The iperammortamento doesn't fund marketing, but it may interest you if you're upgrading facilities or technology in the same period: you'll find rates and steps in our guide to the 2026 iperammortamento.
Case study: booking platform for Ospedale Careggi, healthcare
For Ospedale Careggi we worked on a healthcare platform for booking vaccinations, taking care of the UX and structure of the journey. The goal was to make simple something many people do only once, often with little digital confidence: knowing where to click, what data to enter, what happens next. There are no published figures for this project, so we're telling you about the work, not the results. It's a healthcare project, a sector close to the one on this page, and we mention it for the type of work done, not for its location. It's the same approach we use with pharma companies and healthcare groups: clear journeys, few choices at a time, verified content. You can find the project in our portfolio: Ospedale Careggi.
Want to understand how to make your website clearer for patients, doctors and partners? Contact us for a free 30-minute audit.
FAQ
Our FAQ section offers clear, concrete answers for anyone who has heard about web agencies and wonders what a team of professionals can really do for them.
It includes strategy for the different audiences, the website or platform, SEO, informative content and, when needed, campaigns aimed at professional profiles. For a Lombardy company we also work on employer branding, because competition for research talent is fierce. Every activity takes the sector's regulatory constraints into account and includes a review of scientific content by your team. A senior professional follows your project, with no middlemen.
The main reference is Law 145/2018, paragraph 525, as amended by Decree-Law 69/2023, which prohibits attractive elements, offers and promotions in healthcare facilities' communication. That's why we create informative, non-promotional content. We don't provide legal advice: how the rule applies to your case should be checked with your legal counsel or the office that handles your facility's compliance.
No. We work with established companies and groups, such as pharmaceutical companies and private healthcare groups, not with individual doctors or private practices. Our method is designed for organizations with multiple services, multiple audiences and an internal team that reviews content. If you're part of a group with several locations or a pharma company, we can start with a free 30-minute audit.
You start with the journey, not the technology: what information is really needed, in what order to ask for it, what the person sees after confirming. We reduce the choices on each screen and use language anyone can understand. This is the UX and structure work we did on the vaccination booking platform for Ospedale Careggi, which you can find in our portfolio.
Scientific content must always be verified before going live. We prepare the texts and pages; your medical, scientific or regulatory team reviews and approves them. We publish only after your approval. This way, scientific responsibility stays with those who have the expertise, while we take care of clarity, structure and visibility. The senior professional working with you coordinates every step.
It depends mostly on internal approval steps rather than the technical work. In a pharmaceutical company or healthcare group in Lombardy, content has to be reviewed by several departments, so at kickoff we define together who approves what and by when. We often start with the activities that have fewer constraints, such as site structure and technical SEO, while scientific texts follow their own process. We don't give you dates blindly: during the free 30-minute audit we assess your situation and the realistic milestones.
