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Marketing and ADV performance

Creativity, precision, and vision.

Paid media, creator and affiliate marketing, campaign playbook: platform updates interpreted as impact on budget, results, and marketing decisions.

Marketing and ADV performance
Microsoft merges Bing and LinkedIn Ads: what it means for your budget
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Intertwined abstract blue and amber shapes evoke the Microsoft Bing and LinkedIn Ads integration — SHM Studio
Marketing and ADV performance
TikTok TopView and Pulse Premiere: A Guide to Premium Ad Formats for Businesses
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Abstract shapes evoking the TikTok TopView and Pulse Premiere premium formats for brand awareness campaigns, SHM Studio
Marketing and ADV performance
Walled gardens: do Google and Amazon control your ad budget?
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Abstract blue and amber shapes evoking closed ecosystems and the open internet in ad strategy — SHM Studio
Marketing and ADV performance
Google Ads is working but your business isn't growing: where to look for the problem
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Abstract green and red shapes converging on an empty center: a metaphor for Google Ads KPIs that aren't aligned with business growth – SHM Studio
Marketing and ADV performance
Programmatic Pinterest: what changes for Italian media buyers
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Abstract shapes evoking interconnected programmatic channels for Pinterest paid media campaigns – SHM Studio
Marketing and ADV performance
Meta Pixel counts more conversions from November 12: what to do right now
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Abstract blue and amber shapes evoking data flows and Meta Pixel conversion attribution – SHM Studio
Marketing and ADV performance
Google Ads Child Safety: Two Penalty Tiers from January 11, 2027
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Abstract composition evoking protection and structured rules for the Google Ads Child Safety policy – SHM Studio
Marketing and ADV performance
Salesforce Buys Braze: What Changes for Anyone Running Campaigns
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Abstract blue and gold shapes merging, a symbol of the Salesforce Braze acquisition and the convergence of the marketing stack – SHM Studio
Marketing and ADV performance
AI discovery and reviews: who really decides what people buy online
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Abstract shapes evoking the AI discovery journey and conversion through online reviews – SHM Studio
Marketing and ADV performance
AAMP: AI agents buy ad space for you
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Abstract blue and amber shapes evoking data flows and automated negotiation with AAMP AI agents for media buying — SHM Studio
Marketing and ADV performance
Marketing KPIs and revenue: how to answer your CEO with the right data
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Abstract composition of arcs and ribbons converging toward a glowing center, evoking marketing KPIs and revenue for SHM Studio
Marketing and ADV performance
Meta Muse and AI shopping: what it means for your e-commerce store
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Abstract blue and gold shapes evoking AI shopping with Meta Muse and conversational commerce – SHM Studio
Marketing and ADV performance
TACoS: how to truly measure online advertising ROI
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Abstract composition evoking the calculation of TACoS and online advertising ROI — SHM Studio
Marketing and ADV performance
Amazon Full-Funnel Campaigns: what changes for ad managers
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Blue and amber abstract shapes evoking Amazon Ads Full-Funnel Campaigns with AI targeting — SHM Studio
Marketing and ADV performance
Google Ads Data Manager: goodbye mandatory hashing starting November 16
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Blue and gold abstract shapes evoking encrypted data flows in Google Ads Data Manager — SHM Studio
Marketing and ADV performance
Weekly creatives and Black Friday: +23% ROI in paid campaigns
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Abstract shapes with arches and ribbons in amber and blue that evoke the weekly cycle of creatives for Black Friday campaigns – SHM Studio
Marketing and ADV performance
Marketing automation: from 12 to 108 leads per month, how it's done
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Abstract shapes evoking marketing automation and qualified lead growth, SHM Studio illustration
Marketing and ADV performance
Google Ads: changing budget and targets doesn't restart learning
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Blue and green abstract shapes evoking continuous Google Ads campaign optimization without resetting the learning period — SHM Studio
Marketing and ADV performance
Black Friday: searches drop, budget needs to be redistributed
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Abstract amber and blue arc shapes evoking the distribution of Black Friday budget over time — SHM Studio
Marketing and ADV performance
Google Universal Cart: how direct purchasing from Search is changing
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Blue and amber abstract shapes converging to evoke Google Universal Cart and the new AI shopping flow — SHM Studio

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